The document summarizes the aims, planning, strengths, weaknesses, and audience feedback of a campaign video created to raise awareness about bullying. The group aimed to show the effects of various types of bullying and how to deal with it. Their ideas changed multiple times during planning and filming. Strengths included voiceovers that explained the story and generally good acting. However, weaknesses included inconsistent storylines, uneven work distribution, and a humorous rather than serious tone. Audience feedback criticized the music choice and some script errors.

1. CAMPAIGN EVALUATION
DRAFT 2

2. AIMS
 We aimed to use the brief and make a campaign video for the charity
childline on bullying using cyber, verbal and physical bullying.
 We wanted to show young people how to deal with bullying, the effects
bullying has on people and why not to do it.
 we also aimed to create awareness on bullying and help those who are
dealing with it find a peaceful solution.

3. ORIGINAL IDEAS
 Our first idea was to have Steven and Richard be the bullies and haseeb be the
victim. We also planned to include three forms of bullying which is verbal, physical
and cyber.
 We planed on having the video at least 2 minutes long showing all three of these
bullying methods. We also planned not to use any violence in our campaign video.
 The idea was just to use some light shoving and little offensive words. We did not
want to do anything to violent or say anything to offensive.
 Our aim was to stop bullying or decrease it and create awareness.
 Our idea for the video changed several times and changed on the day of filming due
to people not being here for certain aspects such as pitching or even the actual
filming.
 The change of roles is what's confusing due to the fact that we said the roles in the
pitch and did all that planning with that style in mind for it to just be changed the
day of filming.

4. PLANNING
 The planning of the film did not go so well at certain parts with us
always changing the story. We ended up changing the story when we
started filming for some reason.
 We also had a difficult time getting all our pre-production work done.
We did not distribute the work out properly between use and have not
finished all of it yet.

5. STRENGTHS
 A strength is the way we added voice overs to make the story easier to
tell and understand. Another strength is the acting in the videos apart
from one bit the acting is very professional.
 From feed back given from others we have been told that we have a
good clear story for most of the video. There is also good use of
continuous editing within the video.
 We also added in one of the main aspects of a campaign video which is
the logo of the campaign/charity.
 There is some good editing with adding in the voiceovers of the bully
and the victim expressing their feelings and what this has done to
them.

6. WEAKNESSES
 A weakness in the production of our video is the choice of music used in the video and the sloppy
cutting work. Another weakness is the way we never had a final idea and kept changing the story
over and over again.
 We had trouble distributing the work out equally with people not bothering to do the work or
show up to help with parts of the production.
 The camera work could have been better for the production and we could have made the story
easier to understand.
 The ending of the video was a bit messy with the transition back from the flashback to present
day. The choice of music for the video did not seem to suit the idea of a campaign video.
 The actor used to play the teacher did not really look like a teacher. This is a case of bad actor
choice.
 The campaign video seemed too humorous to our audience and in the audience feedback there
where a some script errors that they had mentioned. The way the video was edited made it seem
humours instead of making it seem like a serious problem.
 The choice of music was noted from audience feedback was told to be a bad choice and that it
does not suit a campaign video. The cut when going to the flashback was edited oddly and did
not look smooth. It seemed more like an abrupt cut.

7. AUDIENCE FEEDBACK
 The audience that we showed our campaign video to have said that we
have good continuous editing in our campaign video. However they
have also said that some of the dialogue does not make sense with the
video.
 The audience also said that our choice of music for the campaign video
seemed to eerie or like something out of a horror movie not a
campaign video.