This document provides examples of key graphic design terms used to analyze posters from different genres. It examines two posters - one for an anime film called "The girl and the white wolf" and one for the cartoon character Popeye. For each poster, it analyzes the composition, point of focus, colors used, scale of elements, typography features, visual hierarchy, shapes, proportions, and genre. The posters demonstrate how graphic design elements like composition, color, scale, and typography can be used to emphasize certain aspects of the work and communicate information visually.

1. Unit 13 Graphic Design
Basic key terms for Graphic
Design
re-draft
Steven

2. Anime
The girl and the white wolf
Composition – main aspect in the poster are the girl and the white wolf.
Point of focus – girl and wolf
Colour – white, black, green
Scale – wolf is bigger than the girl
Basic semiotics – wolf connotes hope
Girl - connotes unease, fear
Typography – masthead is at the bottom in red and bold and in Japanese.
Hierarchy – the wolf
Shape – triangles for the ears and the dagger
Proportion – wolf is bigger than the girl to show the importance of the wolf.
Genre – fantasy adventure

3. Composition – centred with main character (Popeye) in the frame.
Point of focus – Popeye
Colour – yellow, black
Scale – 580*862
Typography – big and bold eye caching text
Hierarchy – character Popeye , title, Popeye cast
Shape – curves and straight lines (graffiti style)
Proportion – pop-eye
Genre – animation
Cartoon
Popeye

4. Futuristic
The mortal interments
Composition – the main image is centred so it appeals and
communicates to the audience.
Point of focus – main characters
Colour – black
Scale – castle is smaller than main characters
Typography – gothic
Hierarchy – main characters and title
Genre – science fiction, fantasy