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CAMPAIGN EVALUATION
AIMS
 We aimed to use the brief and make a campaign video for the charity
childline on bullying using cyber, verbal and physical bullying.
 We wanted to show young people how to deal with bullying, the effects
bullying has on people and why not to do it.
ORIGINAL IDEAS
 Our first idea was to have Steven and Richard be the bullies and haseeb
be the victim. We also planned to include three forms of bullying which
is verbal, physical and cyber.
 We planed on having the video at least 2 minutes long showing all
three of these bullying methods.
PLANNING
 The planning of the film did not go so well at certain parts with us
always changing the story. We ended up changing the story when we
started filming for some reason.
 We also had a difficult time getting all our pre-production work done.
We did not distribute the work out properly between use and have not
finished all of it yet.
STRENGTHS
 A strength is the way we added voice overs to make the story easier to
tell and understand. Another strength is the acting in the videos apart
from one bit the acting is very professional.
WEAKNESSES
 A weakness in the production of our video is the choice of music used
in the video and the sloppy cutting work. Another weakness is the way
we never had a final idea and kept changing the story over and over
again.
 We had trouble distributing the work out equally with people not
bothering to do the work or show up to help with parts of the
production.
 The camera work could have been better for the production and we
could have made the story easier to understand.

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Campaign evaluation

  • 2. AIMS  We aimed to use the brief and make a campaign video for the charity childline on bullying using cyber, verbal and physical bullying.  We wanted to show young people how to deal with bullying, the effects bullying has on people and why not to do it.
  • 3. ORIGINAL IDEAS  Our first idea was to have Steven and Richard be the bullies and haseeb be the victim. We also planned to include three forms of bullying which is verbal, physical and cyber.  We planed on having the video at least 2 minutes long showing all three of these bullying methods.
  • 4. PLANNING  The planning of the film did not go so well at certain parts with us always changing the story. We ended up changing the story when we started filming for some reason.  We also had a difficult time getting all our pre-production work done. We did not distribute the work out properly between use and have not finished all of it yet.
  • 5. STRENGTHS  A strength is the way we added voice overs to make the story easier to tell and understand. Another strength is the acting in the videos apart from one bit the acting is very professional.
  • 6. WEAKNESSES  A weakness in the production of our video is the choice of music used in the video and the sloppy cutting work. Another weakness is the way we never had a final idea and kept changing the story over and over again.  We had trouble distributing the work out equally with people not bothering to do the work or show up to help with parts of the production.  The camera work could have been better for the production and we could have made the story easier to understand.