Our initial audience survey analysis

2. Question One: How old are you?
From looking at the data collected by our survey, we see that 65% (2 significant figures) of participants were aged
between 16 and 19 years old. This helps us to narrow down our target audience in the age category. It also helps us to
establish the age rating of our original thriller film that we will create an opening sequence for. Due to the fact that the
majority of our participants were 16-19 this means our film will likely be a 12A meaning we can have a variety of
options when we create the film and appeal to a wider range of people and most of our participants while still
attracting teenagers(the majority of participants). It cannot be an 18 as some of our target audience will be below that
age which would therefore make it inappropriate.

3. Question Two: What gender are you?
This set of data, taken from our survey, shows that the vast majority (82% - 2 significant figures) of
participants identified as female. The difference between the number of female to male participants is so
substantial (22 votes and 64.7%) that it is clear that we need to make the gender of our target audience
female, using codes and conventions, but is important to not make the film too gendered to increase the
size of our audience and the appeal of the film.

4. Question Three: Rank this in order of what
setting you would most like to view
From analysing these charts, we can
see that the two settings that were
ranked highest were the woods and an
urban setting, both receiving an
overall rank of 2nd place (1 significant
figure). This means that for our
production we should set our action in
a setting which incorporates both
locations if possible. Urban areas are
often associated with psychological
thrillers and woods with horror
thrillers. Depending on which genre
we decide on, based on survey
responses, we are likely to choose the
most appropriate of the two.

5. Question Four: Rank these in order of sub-
genre you are most likely to watch?
From this data, we can see that
the sub-genre of thriller our
target audience preferred was
psychological with a overall
rating of 2(.5)nd place with 44.1%
of participants ranking it at 1st
place – i.e. the sub-genre they
are most likely to watch. From
this, it is clear that we should
create a psychological thriller as
that is the one the majority of
our audience would be most
likely to watch.

6. Question Five: What character would you most like
to view?
This data from our survey shows us that collectively, 61% of our target audience participants said that they would most
like to view a character who was a psychopath (35%) and a teenager (26%). In order to create the perfect character who
would appeal to the largest number of people, widening our audience, it would be best to combine the two. Having a
psychopath teenager as our main character, it will be easier to create a story as the age of our character gives us an
idea of the surroundings we should use: e.g. a school or a park.

7. Question six: Which are you most likely to watch?
Unfortunately, the results from this question are not helpful to us. This is because there is not clear, consistent theme/sub-
genre amongst the films ranked the highest (i.e. James Bond (spy) 21%, Jurassic Park (action) 18% and Sixth Sense and
Sherlock Holmes (Horror) 15%. Therefore, it is likely that instead we will use the data collected from question 4 where
psychological thriller came out on top with 44.1% of participants ranking it at 1st place. 44.1% of participants ranking it at 1st
place – showing that is the best genre for us to use in our opening sequence.

8. Question 7: How many thriller films do you watch a
year?
From this data we can see, that thriller films are not a particularly popular genre with our target audience participants
with 26% of participants having watched 0-2 and a further 26% having watched 3-5. When we make our thriller film
opening we need to try to make it appealing in order to encapsulate the audience and draw them in. This way, they will
be more likely to want to watch the rest of the thriller film (if we were to make it) and more thriller films in general.

9. Question 8: What appeals to you most in opening
sequences?
From this data we can see that the one thing which appeals to our target audience participants most in opening
sequences is the character with an overall rank of 2(.18)nd place. In our storyboard and script for our final opening
sequence we will focus on establishing character. However, it cannot be ignored that both music (2.21nd place) and
story (2.65nd place) were both also quite highly ranked. Due to this, we will also make sure our music is fitting and the
story is clear, however establishing character will most likely be our main priority.

10. Question 9: Do you think it is more important for an
opening to establish the character or the story?
This data shows us that the majority (68%) of our target audience participants said that it is most important to establish
the character in the opening sequence of a film. This links to the data from our previous question where the majority
of participants said that character appeals to them most in an opening sequence with an overall rank of 2(.18)nd place.
This shows how important our target audience view the character in a film so therefore we should focus on the
character as our main priority.

11. Question 10:What music fits thriller movies the best?
The data from this survey question shows us that 50% of our target audience participants said that the music that the
music that they think fits the thriller genre best is tense. This is because it helps build up suspense and enigma in the
plot as the audience anticipate what is happening next. This is also a convention of the psychological thriller (And
thriller in general) genre so it is likely that we will use tense music during our opening sequence.

12. Question 11: Rank the colours in what you expect to see
From analysing these charts, we can
see that the most popular colour our
target audience participants would
most like to see is black, which had an
overall rating of 1st place (1sf) with
79.4% of participants rating it in the
top position. It is clear that black
would be the best colour to use as not
only does it appeal to the vast majority
of our target audience participants but
it also is a convention of a
psychological thriller, which was our
highest ranking sub-genre.

13. Question 12: What gender would you rather
see play the main role?
From this set of data, we can see that 62% of our participants said that they would rather see a Male as
the main role in our thriller opening sequence. This would indicate that it would be best for us to make the
main character of our film male. However, in question 2 we saw that 64.7% of our audience participants
were female. As aforementioned, we do not want to make our opening too gendered, reducing our
potential audience, so we will include actors of both genders (male and female), however we are yet to
decide whether our protagonist will be male or our victim. By including both genders, our film is more
gender neutral and will appeal to a wide audience.