My brand research

1. Seafret- Band Case
Study

2. How has their image changed?
They said that they started out by just singing together on stage at a bar
somewhere and then just started writing songs. They dubbed themselves ‘Jack
and Harry’, however, they became a bit more professional in image and then
decided to change their name to match the new professionalism.

3. Social Media Presence
They have the standard; Facebook, twitter and Instagram pages where, as most
small bands do, just offer updates on the prospects of new albums and behind the
scenes pictures or videos detailing the members lives off stage.

4. Fan Interaction
Despite being a relatively small band, with a small fanbase they don't interact
much with fans which you think they would to try and promote themselves, they
say they try to focus more on making music than they do interacting with fans.

5. Interview
They were interviewed by Vevo dscvr:
https://www.youtube.com/watch?v=gPOlX6QiLvk
In january 2015 in the interview they detail where they came up with the band
name and how the band came to be. They also promote their new song ‘Oceans’
and its music which at the time hadn’t been released.