The front cover of Bruno Mars' album uses bright yellow and black/white colors that contrast each other. The yellow represents happiness and excitement reflecting the upbeat nature of the songs, while the white represents purity and the black makes the moving figure stand out. This figure appears to be Bruno Mars walking towards a rocket, suggesting he is going to Mars, referencing his surname. It tells a simple story through imagery rather than text. The back cover continues the yellow/white theme and features a retro, blotchy yellow background. The song list is prominently displayed in black text in the center. The CD cover continues the narrative, showing a black figure that appears to be Bruno Mars on the moon or in space, symbolizing his change
2. Front Cover
The overall first impressions of this album is very eye catching and strange, as it uses
bright and enthusiastic colours of yellow which contrasts with the black and white. As
the colour yellow connotes ideas of happiness and excitement, which therefore reflects
the songs within the album which are fairly upbeat and enjoyable to listen to. Also the
white which complements the yellow, connotes purity, and the black stands out against
the light colours which seems to represent the moving objects which therefore catches
the audience's eye to the more important subjects. The main focus on the front cover, is
a small figure which appears to be bruno mars walking into the distance and the swirl
represents the path into the distance, at the end of the path is a rocket which could
perhaps suggests that he is on his way to mars (his surname). He often uses his second
name in imagery to make his music seem unique and literally ‘out of this world’. It’s a
fairly simple cover and tells an anecdote. It also follows the typical conventions to not
make it seem too over crowded. The only texts used on the album is the artist's name
‘Bruno Mars’ which is fairly bold and in a funky text which perhaps represents the artist.
The reason only a small amount of text was used is because the artist seems to like to
focus on imagery more than text, it’s also more aesthetically pleasing as it becomes
more interesting when imagery is mainly used and therefore draws the audience in
significantly more .
3. Back Cover
The pack cover follows the theme of yellow with a white contrast. A
retro look is also created on the yellow background as it seems to be
fairly blotchy and as if it’s been coloured in and therefore creates an
authentic feel. The small circle centre features all the songs in the
album in a black font, to make it stand out upon all the other colours
and also to identify the main subject of the cover, this therefore makes
this the most prominent feature especially because it's shown in the
centre. A barcode is featured at the bottom of the cover therefore able
to be scanned and brought from retailers. Furthermore the artist's
website is featured at the bottom of the page which assures synergy
for all Bruno Mars products.
4. CD
The cd is extremely simple although it considerably fits and
works well with the album and the artist. The use of a bold black
matte background which can appear to be quite funky and unique
and a contrast yellow man, which again appears to be the artist
himself. Which carries on the narrative on the front cover as he is
possibly now on the moon or in space, the colours symbolise the
change in location. This has been done very cleverly and draws in
audiences as it has been thought out, which suggests a lot of time
and effort has been put into it.