3. Reuben J
The brief we were given described our artist as hippy and laid back and that his style of music
represented his personality.
Our research involved us finding other well established artists that suit Reuben J’s style. Jack Johnson
and Jason Mraz are like our artist in style and music genre.
We didn’t want Reuben J to be too like them as he would be likened to those artists too much. Our
aim was to establish his own identity and stand out but still keeping in mind what he represented
before he became known.
The 19 year old has been described to have a strong voice and a unique talent by many. He writes his
own work which is alternative/indie which links to the music that is popular now such as Florence and
The Machine and Ellie Goulding. There is a gap in the market for this as there are no new male artists
in the music genre that have come forward
4.
5. Reuben J
We aim to promote our artist in as many ways as possible but in ways that will
portray to potential customers Reuben J’s style.
Radio air time
Interviews
Gigs
Posters
Magazines
Supporting act
Social networking sites
All these ways of advertising will benefit our act as he will increasingly become
known and the fans will increase. Firstly we will be based in the UK to promote him
and then our future plans are to go to America and achieve Reuben J’s full potential.
6. This is our prototype for
our poster to
advertise tour
dates and venues.
We kept the colour
scheme and image
coherent as this
will portray Reuben
J as a natural
talent. It also
represents his
genre of music and
style.
