The document discusses research conducted on a music video targeted at 16-21 year olds portraying the R&B genre. Surveys were used to collect feedback on the video, which was also promoted on social media sites. A follow up survey of 10 people asked about their enjoyment of the video, ability to identify the genre as R&B, willingness to purchase other songs, and engagement. The majority enjoyed the video, identified the genre correctly, and felt engaged, though some felt it could have been clearer or had more effects. Most feedback was positive but some commented it was blurry on YouTube. Overall the research found the video successfully portrayed R&B.

2. The music video was targeted at 16-21 year olds. Through this music
video why tried to portray the RnB genre to our audience, which
appreciate the lyrics and what the artist is trying to portray
about himself and about life and politics.
I gathered my feedback using surveys, this allowed data to be
collected easily and efficiently. It has also allowed me to use the
data and present it in a variety of way such as pie charts and bar
graphs. We used social networking sites such as Facebook to push
the music out there and gain as much feedback as possible. Also
using websites such as Youtube to give the video as much
exposure as possible, to gain the maximum possible feedback.
I then later used a independent survey of 10 people asking them 4
questions. We had a mixture of feedback. We had bad feedback
as well as good feedback.

3. First question- Did you like the music video?
Did you like the music
video?
Yes
No
This chart shows the majority (90%) of the audience which was
surveyed did like the music and was a only 10% which didn’t.

4. Question 2- What genre of music do you think this is?
What genre of music do you
think this is?
Rap
RnB
Pop
Hip-Hop
Other
This graph shows and solidifies the fact that we have
produced a music video which supports the genre we
intended to portray which was RnB. Having 50% of the
audience we surveyed to recognise this showed we
accomplished it.

5. Question 3- Would you purchase further songs
from this artist?
Would you purchase further
songs from this artist?
Yes
No
The data gathered here shows that the audience are in two
minds whether or not they would buy further songs from
this artist, this could be because of the artist not being well
known and it will take a couple of more songs to be
released to persuade and change the uncertainty to a solid
yes.

6. Question 4- Did you feel engaged with the music video, did
you enjoy it?
Did you feel engaged with the
music video, did you enjoy it?
Yes
Moderate
No
This shows that most of the audience liked and enjoyed the music
video, few said moderate maybe showing that video needed more
effcts or more shots to keep the audience attached and engaged.
The minority which didn’t like it, shows that it may not be there
type of video completely or didn’t portray the song well. But data
shows that majority of the audience enjoyed the music video.

7. We also gained positive feedback from our Youtube comments on
our music video.
There was also some criticism we faced, one of which was that
many people thought that music video was blurry at times. This
could have been because of the lighting or the focus of the shot.
However when we played the music video throughout the editing
stage, we found out that it was at a good quality, but through
Youtube it may have decreased quality.
Overall we the feedback gained showed that the video was
successful as most people enjoyed the video, and managed to
discover the genre of RnB through the music video.