Social media best practices for school districts. Presented by Andy Mann and Kristin Tank to area school district superintendents on April 22, 2013 at Muskegon Area Intermediate School District, Muskegon, Michigan USA.
Social Media for Schools Districts - Best Practices Muskegon Area ISD
Why Social MediaMatters to SchoolsBest Practices for District LeadersAndy Mann, Kristin Tank, and Pam JacksonMuskegon Area Intermediate School District
• Why it’s important• Best practices/tips• Getting started• MonitoringWe’ll talk about
• 1 of every 7 minutes users are online is on Facebook• 23 percent of Facebook’s users checktheir account 5 or more times daily• 56% of Facebook users are women• Average age of a Facebook user is 22• Facebook has 600 million mobile users• 340 million tweets are sent each daySocial Media Statisticshttp://www.jeffbullas.com and http://www.dazeinfo.com/2013
Only 14% of consumers trustadvertisements…e.g. what you say about your school78% of consumers trustpeer recommendations!Word of Mouth mattersWhat are moms saying about your district?WORD OF MOUTH MATTERS…
SOCIAL MEDIA CAN HELP YOU• Communicate aboutstudent/staff success in atwo-way manner• Attract and retain students• Create school fansbeyond Band Boosters• Reduce gossip with the facts• Be where your communityhangs out – on Facebook
Do you want someone else to create it?Who’s your favorite teacher so far this year?The district’s official Facebook page
Do you want someone else to create it?www.facebook.com/reeths.pufferstudents www.facebook.com/reeths-puffer…these are Facebook users not FB pages
BEST PRACTICES – FB/TWITTERCommit Staff• 5 – 10 minutes per day• 3 – 5 posts a week• Social monitoring• Someone who “gets it”– Tech Department– Administrative Assistant
BUILT-IN NOTIFICATIONS• Twitter sends emails announcingnew Followers• Facebook sends email whenComments are posted on your site• Facebook sends Weekly Updateon page activity
BEST PRACTICES – MONITORFollow What is Being Said• Minnetonka Schools– Online buzz: Admin.resignation related tostudent conduct– Truth: It had nothing to dowith student conduct– “Technology made iteasier for district to listen”Janet Swiecichowski, Minnetonka Schools, Exec. Dir. for Comm. in It Goes Both Ways, T.H.E. Journal, April 2010.
Monitor• Leave FB/Twitter Open• Monitor names• Use free tools– SocialMention– Google Alerts– Monitter– TwilertBEST PRACTICES – MONITORMuskegon Public Schools
• Stop rumors• Communication• Build Connections• 2 way communicationswith community• How will you measuresuccess?– Number of fans?– Bond issue passing?DEFINE GOALS FOR USING…
BEST PRACTICES – FB/TWITTERGet users liking your page• Link from school website• Ask staff to sign up• Link in email footer• Post on newsletters• Get a custom URL (25 likes)• Most ImportantProvide something of valueUsers want to like a siteothers have likedDevelop a critical mass
BEST PRACTICES – FB/TWITTERDriver Users to District Page• Links to district webpage formore informationEspecially with TwitterPost 3 – 5 Times a Week• Commitment to post on aregular basis• Share a useful website• Retweet a tip or link
BEST PRACTICES - FACEBOOKNegative Comments• Clearly state standards• Encourage two-waycommunications• Decide what is displayed• Plan a reply strategy• Sometimes - simply ignoreor let others reply
LINK FROM YOUR DISTRICT PAGEEffectiveNotEffective
NEXT STEPS• Explore what others are doing and sharing• Define district goals for using social media• ID a manager for your social media presence– Commit: Post something of value on a regular basis– Learn: “Creating a Classroom or District FacebookPage” – MAISD; June 21, 8:30 AM - noon– Share: MAISD District Social Media Support GroupMAISD; Monday, August 12, 1:00 PM – 3:00 PM– Get Started… before someone else does it for you
Questions andSharingWhat are you doing in your district?How can we help?