Social media is here to stay but knowing how it can in impact (positively and negatively) your district is critical as a leader. This session will cover educational trends with social media, legal pitfalls, and strategies to best implement social media in your district.

1. Social Media
and Schools
Presented by:
Diana Benner@diben

2. a
This Presentation
http://dbenner.org
Click on the Presentations tab

3. a
About Me
Director of Professional Development
Texas Computer Education Association
diana.benner@gmail.com
@diben
DIANA BENNER
http://dbenner.org

4. a
What are some social media trends
in education today?
What are some strategies to best
implement social media in your district?
What are some legal pitfalls
related to social media?
Today...
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6. aSource: https://youtu.be/jottDMuLesU
The Social Media Revolution
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What do you think of when
you hear the word . . .
Social Media?
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Social media refers to online tools and services
which allow an exchange of ideas, information,
videos, pictures, and graphics — just about
anything you can name.
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Social Media is Everywhere...
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10. a
…and It’s Impact is Powerful (and scary)
• 88% of teens have seen someone be mean to another person on a social
networking site
• 41% of teens have had a negative experience as a result of using a social
networking site
• 39% of teens and tweens think their online activity is private from everyone,
including parents
• 67% of teenagers say they know how to hide what they’re doing online from
their parents
• Among 9-17 year olds, more time is spent on social networks than on TV
• For young users, Instagram is one of the most important social networks
Source: http://www.guardchild.com/social-media-statistics-2/
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11. a
• Bookmarking Sites and Social News Sites (Delicious, Digg)
• Blogs and Microblogs (Twitter, Tumblr)
• Social Networking Sites (Google+, Facebook)
• Shopping Sites (Amazon)
• Multimedia Sharing (YouTube, Flickr, Instragram)
• Virtual Worlds (Second Life)
Types of Social Media
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Organizations Individuals
Who’s on Social Media?
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13. aSource: http://youtu.be/JJfw3xt4emY
Social Media Affecting Teens
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14. a
What
are you seeing
Discussion
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15. a
If no problems have arisen
in your district, consider
yourself lucky.
There’s a growing trend
of social media problems,
lawsuits, and media
frenzy.
Why This Matters
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16. aSource: http://goo.gl/svOF7p
Teen Take Life After Months of Taunting
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18. a
• Compliance with Privacy Laws
• Compliance with CIPA
• Accessing Student and Staff Personal
Accounts
• Social Media Monitoring of Students and Staff
Pitfalls at a Glance
Source: https://goo.gl/1RgbD6
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Federal Law
• Family Educational Rights and Privacy Act (FERPA)
– Governs use and dissemination of student education records and personally
identifiable information
• Protection of Pupil Rights Amendment (PPRA)
– Provides parents certain rights regarding conduct of surveys and collection and
use of student information for marketing purposes
– Requires notice and opt out
• Children’s Online Privacy Protection Act (COPPA)
– Governs online collection of personal information from children under 13
– Requires parental consent and opt out
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22. a
Children’s Internet Protection Act
• Districts must certify compliance with CIPA when
applying for E-Rate funding
• Requires development and enforcement of an
Internet Safety Policy
• CIPA - https://goo.gl/6lSQbV
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23. a
CIPA Requirements
Internet Safety Policy must provide for (among other things):
• Monitoring the online activities of minors
• Implementing technology protection measures that protect
against access by adults and minors to visual depictions that are
obscene, child pornography or, with respect to use of computers
with Internet access by minors, harmful to minors (i.e., block or
filter access)
• Educating minors about appropriate online behavior, including
interacting with other individuals on social networking websites
and in chat rooms, cyberbullying awareness, and response
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24. a
CIPA Best Practices
• Encourage use of separate District/professional accounts
• Appoint administrator to join groups (e.g., Like, Follow), or
otherwise monitor
• Train employees on proper use
– Cyberbullying
– Appropriate content
• Inform parents about social media use and accounts
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25. a
http://goo.gl/6jCH9p
Cyber Safety & Security Website
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26. a
https://goo.gl/EkKqnO
Del Valle ISD 3-Step Process
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27. a
https://goo.gl/K9Kz2O
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28. a
http://goo.gl/IFH8fR
Eanes ISD Digital Parenting 101
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29. a
How does your
district educate on
Discussion
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31. a
Reasonable Suspicion
In general, when a school has a reasonable suspicion that a
student has broken the law or school rules, it has the right to
search a student’s personal belongings on school grounds.
Unfortunately, there is no clear definition
of what constitutes “reasonable suspicion,”
so school officials should tread carefully
before searching a student’s personal
digital devices and social media accounts.
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32. a
Key Points about Search & Seizure
Students shall be free from unreasonable search and seizure
by school officials.
Reasonable cause or voluntary consent
A reasonable search is one that is justified at the inception
with reasonable grounds for suspicion and scope of search is
reasonably related to the documentation that justified the
search.
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33. a
Don’t Violate Constitutional Rights
• Avoid requesting access to, or
otherwise attempting to control,
students’ or employees’ personal
accounts
• Do not search students’ cell phones
without reasonable suspicion
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34. a
It Could Be Costly
• In 2010, a Pennsylvania school district paid $33,000 to
settle a case in which a high school student’s cell phone
was confiscated and unconstitutionally searched.
• A Minnesota school district paid $70,000
in 2014 to settle a federal lawsuit in which
the school district threatened a sixth grade
student until she gave her school access
to her personal e-mail and social media
accounts.
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35. a
Substantial Disruption
• It is something that disrupts the school community as a
whole.
• It is something that more than minimally detracts from
instructional time.
• It is something that becomes all-consuming for school
administrators to deal with.
• It is something that significantly interferes with the
administration’s ability to maintain discipline in the school.
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36. aSource: http://goo.gl/UDEz8d
The Bullying Breaking Point
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38. a
What About District Employees?
• The number of people fired over social media posts is
increasing
• 77% of all employers “Google” their employees or job
applicants
• 43% said they found something
that caused them not to consider
the candidate further
• 19% said they found something
that increased the candidate’s
chances
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39. a
Employee Monitoring
• Employers have rights and responsibilities that allow them
to monitor employees
• Social media records may be subpoenaed
• Spot problems early, get information offline quickly, and
discipline immediately
• Asking for passwords to social media sites is likely a
violation of the Stored Communications Act (SCA), 18
U.S.C.
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40. a
Laws that Regulate
• These incidents and others have inspired more than 20
states (http://goo.gl/4mWHaP) to enact laws that regulate
when an employer or school may request access to the
personal digital accounts of
students or staff.
• Texas doesn’t have one yet
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41. aSource:: http://goo.gl/uHBGTF
Fired Over Tweet
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42. a
Discussion
How do we approach
educating staff and students when . . .
ONE wrong social media post
can ruin their lives for good?
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43. a
Student Social Monitoring Stirs
Up Debate
http://goo.gl/cYmbqm
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44. a
Legal Responsibility
Engaging social media monitoring companies may signal to
the judicial system that a school district is willing to be held
legally responsible for the personal digital content posted by
their students and staff.
School districts must realize that with
access and knowledge comes legal
and financial responsibility.
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46. aSource: http://youtu.be/JJfw3xt4emY
Digital Dirt
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47. a
What
does this video suggest?
Discussion
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49. a
Why Use Social Media?
It’s a part of their daily lives.
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50. a
Why Use Social Media?
It reaches a different audience than the school flyer crowd.
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51. a
Why Use Social Media?
It’s instant.
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52. a
Why Use Social Media?
Parents are
using it.
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53. a
Why Use Social Media?
To teach about digital citizenship
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54. a
Why Use Social Media?
To Reach a Global Community
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56. a
Edutopia has a nice 7-step
outline on how to develop
social media guide guidelines
appropriate for K-12.
Source: http://goo.gl/4Yn236
Social Media Guidelines
http://goo.gl/4Yn236
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57. aSource: http://goo.gl/VeINN0
TASB on School
District Employees
& Electronic Media
https://goo.gl/VelNN0
TASB offers guidance about policies and
other regulation of employees' use of
social media tools.
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58. a
• District Technology Resources
https://goo.gl/otz1Sj
• Hiring In The Age Of Social Media
https://goo.gl/D9CZTC
TASB Resources
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59. a
http://goo.gl/iLWLU4
A Teacher’s Guide
Source: http://goo.gl/iLWLU4
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60. a
Teens need to be made
more aware of privacy and
security issues.
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61. a
Allows you to quickly
access privacy settings on
popular social media sites.
View your Facebook and
Google+ as stranger.
http://adjustyourprivacy.com/
Adjust Your Privacy
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62. a
1. Separate work from personal by having
completely separate account.
2. Post/behave as though NOTHING is private.
3. Review each site’s privacy settings regularly.
4. Develop a social media policy.
5. Reference expectations in a Handbook.
Social Media Best Practices
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63. a
Social Media Policy
Database provides access
to policies from a wide
variety of organizations.
Social Media Policy Database
http://goo.gl/zUxw7i
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64. a
What does your district’s
Social Media
look like?
Discussion
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65. a #tcea16

66. a
Read the full story at
http://goo.gl/ZkKaXa
Missouri family learns their Christmas
card photo was lifted from the web
and used by a Czech Republic
grocery store delivery service as an
ad on a van. They only discovered it
because some of their friends happen
to be visiting Prague at the time and
saw the van.
Where might your photos end up?
…and for what purpose?
American family's web photo ends up as Czech advertisement
It’s a Digital World
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67. a
Interesting article by District
Administrator magazine
highlighting the difficulty in
dealing with social media.
http://goo.gl/NL81rx
Social Media Guidelines for
School Administrators
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68. a
• Non-profit site based in
California with a mission to
inform individuals as to how to
protect their privacy.
• Fact Sheet 35 focuses on
Social Networking Privacy.
http://goo.gl/VN1uyH
Social Media Fact Sheet
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69. a
Why Are Teachers Getting Into
Trouble?
http://goo.gl/nRzXYC
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70. a
#smedu social media in education
#smmanners social media manners
#smchat chat exploring social media
#smm social media marketing
#DLDay digital learning day
#digcit digital citizenship
Twitter Resources
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71. a
Questions
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72. aSource: https://youtu.be/qtRSpZAPlqI
Social Media Can Be Positive
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73. a
What are some
ways you can help
with educating
about social media?
REFLECTING ON SOCIAL MEDIA AND SCHOOL DISTRICTS
Thinking it through…
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Tweet
@diben
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74. a
This session counts towards requirements for
the
21st Century Administrator
Certification
&
Technology/IT Director
Certification
To learn more about this certification, go to
http://ly.tcea.org/certifications
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75. This Presentation
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Thank
You!
This work is licensed by Diana Benner under a
Creative Commons Attribution-NonCommercial
4.0 International License
Resources used for this presentation
are located at http://dbenner.org