22 October 2011                  http://xeeme.com/HaMai
What do you think…when you hear social   media?                     What’s                     social                     ...
Social media is the use of web‐based                                      and mobile technologies to turn Definitions     ...
Social Media is aCONVERSATION     supported by online tools                       http://xeeme.com/HaMai
Is Social Media new?                       http://xeeme.com/HaMai
http://xeeme.com/HaMai
http://xeeme.com/HaMai
BASIC FORMS                            Social                           Networks        Micro‐       blogging             ...
BASIC FORMSSOCIAL NETWORKS‐ A web‐based services that allowed people to join, usually create a profile and then build a ne...
BASIC FORMSBLOGS‐is an online journal where the entries are published with the                        most recent first.  ...
BASIC FORMSWIKIS      … allow people to contribute or edit       content on them.      Some examples of Wikis:            ...
BASIC FORMSPODCASTS   … are audio or video files that are published   on the internet and that users can subscribe to     ...
BASIC FORMSFORUMS… are the longest established form of online social media.… good places to find and engage in a variety o...
BASIC FORMSCONTENT COMMUNITY… like social networks but they are focused on sharing a particular type of content.          ...
BASIC FORMSMICRO-BLOGGING … is tool that combines elements of blogging  with instant messaging and social networking.     ...
social media          marketing               overview                  http://xeeme.com/HaMai
Roles of Social Media                  MarketingSocial Mediais a part of       Digitalmarketing         Marketingstrategy....
Rules of Social Media                      Conversation      Participation                  Community                     ...
http://xeeme.com/HaMai
Social Media 2011 facts and figure                          http://xeeme.com/HaMai
THANK YOU    http://xeesm.com/HaMai
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Itb breaking the cages social media introduction_20111022

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Itb breaking the cages social media introduction_20111022

  1. 1. 22 October 2011 http://xeeme.com/HaMai
  2. 2. What do you think…when you hear social media? What’s social media? http://xeeme.com/HaMai
  3. 3. Social media is the use of web‐based and mobile technologies to turn Definitions communication into interactive  dialogue (Wikipedia) A good way to think  Social media are primarily  about social media is Internet‐based tools for sharing  that all of  this is  and discussing information  actually just about  among human beings  being human beings.  (econsultancy.com) (iCrossing) Social media is a two‐way  street that gives you the  ability to  communicate (webtrend.abo ut.com) http://xeeme.com/HaMai
  4. 4. Social Media is aCONVERSATION supported by online tools http://xeeme.com/HaMai
  5. 5. Is Social Media new? http://xeeme.com/HaMai
  6. 6. http://xeeme.com/HaMai
  7. 7. http://xeeme.com/HaMai
  8. 8. BASIC FORMS Social Networks Micro‐ blogging Blogs SOCIAL  Content MEDIA Wikis Communities Forums Podcast http://xeeme.com/HaMai
  9. 9. BASIC FORMSSOCIAL NETWORKS‐ A web‐based services that allowed people to join, usually create a profile and then build a network by connecting to friends and contacts in the network, or by inviting real‐world contacts and friends to join the social network. http://xeeme.com/HaMai
  10. 10. BASIC FORMSBLOGS‐is an online journal where the entries are published with the  most recent first. ‐‐ Features: Tone, Topic, Links and Trackbacks,  Comment, Subscription. Some of the main kinds of blogs: Personal blogs Political blogs  Business blogs ‘Almost media’ blogs Mainstream media blogs http://xeeme.com/HaMai
  11. 11. BASIC FORMSWIKIS … allow people to contribute or edit  content on them. Some examples of Wikis: http://xeeme.com/HaMai
  12. 12. BASIC FORMSPODCASTS … are audio or video files that are published  on the internet and that users can subscribe to http://xeeme.com/HaMai
  13. 13. BASIC FORMSFORUMS… are the longest established form of online social media.… good places to find and engage in a variety of detailed discussions. http://xeeme.com/HaMai
  14. 14. BASIC FORMSCONTENT COMMUNITY… like social networks but they are focused on sharing a particular type of content. http://xeeme.com/HaMai
  15. 15. BASIC FORMSMICRO-BLOGGING … is tool that combines elements of blogging  with instant messaging and social networking. http://xeeme.com/HaMai
  16. 16. social media marketing overview http://xeeme.com/HaMai
  17. 17. Roles of Social Media MarketingSocial Mediais a part of Digitalmarketing Marketingstrategy. Online MarketingIt needs astrategy, too Social Media http://xeeme.com/HaMai
  18. 18. Rules of Social Media Conversation Participation Community Social Listen to the  Connection Media market Rules http://xeeme.com/HaMai
  19. 19. http://xeeme.com/HaMai
  20. 20. Social Media 2011 facts and figure http://xeeme.com/HaMai
  21. 21. THANK YOU http://xeesm.com/HaMai

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