Social Media Listening by Lift9

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Listening is an Act of Love - The Importance of Listening to Your Customers. Presentation on Listening at Social Media Conference NW, March 25, 2010.

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Social Media Listening by Lift9

  1. 1. The Importance of Listening to Your Customers Listening is an act of love Source: Flickr- PVCG Warren Sukernek we help you listen to the right conversations
  2. 2. Who is Lift9? We are a social media driven research & analytics service provider. Full suite of qualitative and Social Media Monitoring to quantitative data provide actionable insights. collection techniques Who is talking about you?... What are the main topics?... And so what? And so what? Who are the influencers?... What do they like and dislike about your brand/product?... And so what? And so what? Ethnographic Research & International with offices on 3 Persona Development continents
  3. 3. What media types do we work with? Blogs & Comments Social Networking Sites (Facebook, LinkedIn) Microblogs (Twitter) We immerse ourselves in digital spaces, using the internet as a culture Mainstream in its own right and News observing patterns in conversation, common social practices, and Versus creating links between Multimedia (YouTube, online and offline Podcasts) worlds Forums New Platforms Real world conversations, Delicious & habits, practices, Social Tagging cultures
  4. 4. Engaging with Customers http://www.scribd.com/doc/16094841/Twitter-Brand-Perception-Survey-5-09
  5. 5. Top Ten Conversations to Listen for
  6. 6. 2 Flickr: HeyThereSpaceman
  7. 7. 2 Flickr:NeilWill
  8. 8. Flickr:JePoirrier 2
  9. 9. Flickr: LeoReynolds 2
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  11. 11. Flickr: Alles- Schlumpf 2
  12. 12. Flickr: HairyJacques 2
  13. 13. 2 Flickr: Feuillu
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  16. 16. Getting Started Listen and discover real-time, relevant social media Set up RSS feeds as conversations through alerts. Twitter, LinkedIn, blog search and Facebook or Google Alerts Tips to engage in active dialogue by Measure the tracking comments effectiveness of your and answering daily social media questions on LinkedIn interactions or other services
  17. 17. Recap the complaint the influencer the compliment the crisis the problem the question the campaign the competitor impact the crowd the point of need Details can be found: •http://www.radian6.com/blog/80/top-10-reasons-brands-should-listen-to-social-media/ •http://www.radian6.com/blog/87/another-5-reasons-brands-should-listen-to-social-media/
  18. 18. Key Takeaways Ten Different It’s more than Get Involved types of just brand with free conversations mentions tools to start. Importance Measure your of tone and activity. sentiment.
  19. 19. Out-of-the-Box Perspective Relevant, useful Social Media solutions require out-of-the-box perspectives. They need human listening & insights across different data sets. In social media, we need to get out of the social media stove pipe and look at overall marketing strategy using applied social intelligence.
  20. 20. Lift9: What they say about us… Great slide show how Social @garyvee I have to give @Lift9 I definitely think you Media is getting more props to the guys from have some awesome important in ze wine bizz @lift9, they do a great job information to offer! http://www.slideshare.net/w using good tools to provide LaurenHannah arrenss/lift9-wine-and-social- insight to orgs. PROPS media HendrikThoma RLSeattle Had eye opening mtg with Got a demo of @lift9 from In other words, Lift9 was @warrenss today on active @warrenss. Interesting talking about my brand. And listening. Best guidance and approach to social media they had great info. about insight I've received to date! monitoring. I actually learned it. And they were saying total social rockstar! Simchabe something, unlike most demos. something positive about KyleFlaherty it. 1WineDude http://twitter.com/lift9/favorites
  21. 21. Thank You For more information Seattle please contact: PO Box 4025 Seattle, WA 98104 Warren Sukernek info@lift9.com 206.601.1610 warren.sukernek@lift9.com

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