Everything You Need To Know About Social Media


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A basic presentation on the basics of social media for the techno-phobic, but socially inclined business person and organizations!

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Everything You Need To Know About Social Media

  1. 1. Everything (almost) You Need to Know About Social Media, But Think You Are: Too Old Too Busy Too Technically-Challenged to ask… Presented by Lisa Trank One Purpose PR & Communications May 13, 2009
  2. 2. Social Media • “The secret of social media is that it is not about you, your product or your story. It’s about creating value for the communities that happen to include you. If you want to make a positive impact, forget about what you can get from social media, and start thinking about what you can contribute. Funnily enough, the more value you create for the community, the more value they will create for you.” -- Tim O’Reilly, O’Reilly Media
  3. 3. Social Media Glossary (care of Wikipedia) • Blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. quot;Blogquot; can also be used as a verb, meaning to maintain or add content to a blog.
  4. 4. • Facebook is a free-access social • Twitter is a free social networking networking where users can join and micro-blogging service that networks organized by enables its users to send and read city, workplace, school, and other users' updates known as region to connect and interact tweets. Tweets are text-based with other people. People can posts of up to 140 characters in also add friends and update them length which are displayed on the with messages. The website's user's profile page and delivered name refers to the paper to other users who have facebooks depicting members of subscribed to them (known as a campus community give to followers). Senders can restrict incoming students, faculty, and delivery to those in their circle of staff as a way to get to know friends or, by default, allow other people on campus. anybody to access them. The service is free to use over the Internet, but using SMS may incur phone service provider fees.
  5. 5. • LinkedIn is a business- • MySpace is a social oriented social networking website networking site with an founded in December interactive, user- 2002 and launched in submitted network of May 2003 mainly used friends, personal for professional profiles, blogs, groups, networking. As of May photos, music, and 2009, it had more than videos for teenagers 39 million registered and adults. users, spanning 170 industries.
  6. 6. Others you might come across… • RSS Feed (most commonly translated as • reddit (also Reddit) is a social news quot;Really Simple Syndicationquot;) is a family of website on which users can post links to Web feed formats used to publish frequently updated works—such as blog content on the Internet. Other users may entries, news headlines, audio, and then vote the posted links up or video—in a standardized format. Web down, causing them to become more or feeds benefit publishers by letting them less prominent on the Reddit home page. syndicate content automatically. They benefit readers who want to subscribe to • Delicious is social bookmarking site and a timely updates from favored websites property of Yahoo! Allows users to quickly • FriendFeed is a real-time feed aggregator store, organize (by tags) and share favorite that consolidates the updates from social web pages. You can also subscribe to RSS media and social networking websites, social bookmarking feeds of other users and share a page websites, blogs and micro-blogging specifically with another user. updates. Makes content on the Web more • Digg is a place for people to relevant and useful by using your existing social network as a tool for discovering discover, share and interesting information. Users can be an recommend content from anywhere on individual, business or organization. the web. • StumbleUpon is an Internet community • Google Reader is a Web-based that allows its users to discover and rate Web pages, photos, and videos. It is a aggregator, capable of reading Atom and personalized recommendation engine RSS feeds online or offline. which uses peer and social-networking principles.
  7. 7. Did You Know Facts about Generation-I… T-t-talking about OUR g-g-generation… • Advanced Research Projects Agency, known as ARPA, created in February 1958 to regain a technological lead against the USSR. • U.S. Air Force recommends packet switching (as opposed to circuit switching) to make a network that is highly robust and survivable. After much work, what would become the ARPANET were interconnected between UCLA and SRI (later SRI International) in Menlo Park, California, on October 29, 1969. The ARPANET was one of the quot;evequot; networks of today's Internet. • The opening of the network to commercial interests began in 1988. • Although the basic applications and guidelines that make the Internet possible had existed for almost two decades, the network did not gain a public face until the 1990s.
  8. 8. Bill Gates was born October 28, 1955 founded in 1975 Steve Jobs was born February 24, 1955 founded in 1976 launched in 1996 launched in 2003 launched in 2003 launched in 2006 What’s NEXT for our generation????
  9. 9. Now that you know what social media is, how do you use it?
  10. 10. How to Monitor Your Social Media Presence in 10 Minutes a Day by Rebecca Corliss (HubSpot.com)
  11. 11. 5 Easy (and Free!) Steps: • Monitoring your business' social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time. • If you set up a solid routine, monitoring your online presence doesn't have to be a hassle at all.
  12. 12. • 1) Check Twitter for chatter about your company (2 minutes): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time. To check once a day, set up an RSS feed for a specific Twitter Search to go straight to your Google Reader. Do this by clicking the little RSS icon after you complete a search. Now, ongoing search results will be sent to your reader. • 2) Scan Google Alerts (1.5 minutes): Check your Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away! • 3) Check Facebook stats (1 minute): Visit your Company Page's Facebook Insights. This can be found by clicking quot;morequot; under the page's main photo. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions started.
  13. 13. • 4) Answer Industry-related LinkedIn questions (3 minutes): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website. • 5) Use Google Reader to check Flickr, Delicious, Digg and others (2.5 minutes): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too! • Do each task in the morning when you start work, and you should be good to go.
  14. 14. Social Media and you • Mindful networking: – Relational and research-based networking – Build on existing relationships – Get the information on the community/ies you want to engage in • Building Lists – Current lists that reflect today’s constantly changing employee and personnel base • Personal Branding – Be in charge of your personal brand and know what others are saying about you, your business, product or services
  15. 15. In case that wasn’t enough to convince you… • Time Management: – If properly managed, social media tools can save you time and energy • Budget-minded: – IT’s FREE • Staying competitive in a down economy: – Everyone in business, arts, organizations is utilizing these tools – Stay on top of the trends, information, people
  16. 16. AND…because social media is here to stay!
  17. 17. About Lisa Trank One Purpose PR & Communications • Lisa Trank is the owner of One Purpose PR & Communications, a sustainable message and public and social media relations consulting firm based in Longmont. Lisa has developed and led integrated and holistic public relations and grassroots marketing campaigns for such projects as the Spirituality in Education Conference with His Holiness the Dalai Lama at Naropa University, the films quot;What The Bleep Do We Know?,quot; quot;The 11th Hour,quot; quot;Peaceful Warrior,quot; quot;The Real Dirt on Farmer John,quot; quot;Illusion,quot; quot;Side Effect,quot; as well as for the Boulder Jewish Community Center, the Kabbalah Centre and Tees for Change. She maintains two active blogs, is a member of Ladies Who Launch, Boulder Media Women and is very active on Twitter, Facebook and LinkedIn. She loves working with women in business, entrepreneurs and socially- minded organizations.
  18. 18. Thank you and have fun! www.onepurposepr.com ltrank@onepurposepr.com