2. EMPIRE
Bolded blocky font
Usually direct address from cover person
Low key lighting background
Coverlines with same font and size
Bar code at the side
- vertical rather than horizontal
Masthead’s design may be different
according to different film front page
- connotes the tone of that film
3. Total Film
Masthead always stays the same
Huge and blocky
Direct address from cover person
Diverse background lighting
Simplistic colour scheme
Coverlines have same font and
colour (similar colour)
4. They are all mass market film magazine which
targets all types of audience; film lovers in particular.
The strong expression of the film of the front page
may also target younger audience who usually enjoy
visual thrill of film and determines their interest in
the film by their first impression of the film
Unlike niche magazine, such as Sight and Sound
which targets higher class and educated audience
with its simplicity.
5. usually the same masthead
Thin font
- Rather than all bolded and capital letters
- Masthead under warm-colour box
6. High-key lighting
(relaxing lighting)
Front page image may
be just shots from film
Simplistic and clean
Usually warm colour tone
layout and fonts
