2. According to ‘Visual Literacy’, it is important
for us to recognise distinct shapes, whether
they have hard or soft, rangers and tones of
colour, whether they are complementary or in
conflict.
Textures should also be identified to give the
page of an illusion of tactility and perspective,
which can help me to create depth through an
impression of foreground and background.
Afterwards size and positioning of these visual
elements in relationship to each other must be
considered to create a dominant reading path
around the page.
Moreover, conventions should also be met to
create a composition with pleasing and a
3. Rule of Thirds
- proponents think that aesthetic composition places
the main features of the image along one of four
equally spaced interesting lines, two of which are
vertical.
E.g.
- the subject of photo doesn’t have to be placed in the
middle of the frame
- but instead it can be positioned at a third from the left,
right, top or bottom
- this makes the shot looks more interesting
- and so this Rule of thirds is sort of breaking
conventions
4. Breaking of rules
vertical positioning
- gives example of the
subject of the page looking
down
- suggests that audience
tend to follow their
eyesights of the subjects,
which means that vertical
positioning leads the eye
down the page and then to
the slogan and to the
contents.
- useful as it creates a way
of communication with
audience and they will not
