2. I based all my research on this
website, which is specifically
about horror films - a niche
website that targets niche
audience
3. • Release of the first ‘teaser photos’
• Gave audience a glimpse of film
• Began to arouse interest
• Star persona which may attract mass
market audience
• As audience tend to watch film with
popular and well-known
actors/actresses which can guarantee
the quality of the film
4. • This article shows that release date is an
essential element of the marketing campaign
• Release date usually depends upon other
rival films especially films of the same genre
• Films may back or postpone their release
dates to avoid direct competition
• Sinister was released pre-Halloween, which
could boost its popularity as it fit in to the
upcoming festival
• It also was released before Paranormal
Activity 4, one of the biggest rival horror
films, to avoid competition
5. • SXSW
• The South by Southwest Conferences & Festivals
• It is like an exhibition for original music and
independent films produced via technologies
• It has provided a lot of career opportunities for
independent musicians and filmmakers
• It’s recently launching technology products as well
7. • Exclusive motion poster
• Rather than jumping straight from the
teaser poster to the official poster or
trailer, motion poster gives slightly more
than the teaser but less than the poster
• Main purpose: COOL LOOKING!
• Engages audience into the hype
• Fascinate audience
8. • The website as mentioned is a niche website
which only specifically targets film lovers, digital
natives in particular
9. • Web 2.0
• Below the line which is free
• Attract audience particularly digital natives
• Easy access to this Twitter interview
• Can freely comment
