The magazine cover features a cheerleader representing the film "Jennifer's Body" to emphasize its importance. It uses bold colors and fonts that draw attention to key details about popular upcoming films. The layout balances images and text while organizing information clearly into categories to help readers find content easily.
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Cheerleader image promotes horror film on magazine cover
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3. The main image for this magazine cover is displaying the character of a cheerleader, standing
in a bold, confident position, directly addressing the camera. This links with the main sell line
which says ‘the future 100’ which is referring to some of the most popular and exciting film
events happening over the year, so by placing this next to a well known celebrity actor looking
bold and confident it emphasises the importance of the article. The film which the actor is
representing is called ‘Jennifer’s Body’, a plot based around a popular, attractive high school
student who seduces men and then uses her evil powers against them. This is shown through
cheerleader costume which is stereotypically associated with popular American teens, along
with the fact that it is showing a lot of skin, and she has a mysterious yet inviting facial
expression. This image shares a symbiotic link with the film poster for this image as the same
female is the only character in the frame, and is wearing a similar playful expression with a lot
of skin on show. The camera angle used here is a long shot which emphasises the lack of
clothing she has on, and there is also blood used which is dripping from her hands. The
expression ‘blood on your hands’ means to be responsible for someone else’s death and to be
guilty which links well with the character’s role in the movie. The lighting used here is flood
lighting which makes the whole frame appear bright and shadow less. They appear to have
gone for a more serious representation of the main character here through the way her face
looks numb to emotions while blood drips from her hands, linking with how she is being
displayed as inhuman.
4. The masthead for this magazine is displayed in a large, bold, sans serif font and is the largest
piece of text on the magazine cover. The actual name of the magazine is ‘Total Film’, which
clearly indicates to the audience the content they will find in the magazine. The masthead
uniquely uses a different font colour for each word in the masthead; the first word is in white
and the second in red. The white is used to add to the unique design of the first part of the
masthead being placed within the second word. The red font is extremely eye catching, and
also happens to be the colour of fire and blood, indicating the magazine’s power, strength and
also passion for movies. By placing the masthead behind the main image, it demonstrates how
the magazine will always put movies first and that showing the most recent and popular
releases are their number one priority. The masthead may appeal to the target audience as it
clearly indicates in the masthead that the magazine is totally dedicated to movies. The
masthead is used to maintain brand identity as it always uses the same font and font size in
each issue, the only thing which changes is the text colour. There is quite a colloquial feel to
the title as ‘Total’ is very casual sounding, almost as though two friends were having a
discussion which links to how the magazine wants to almost be viewed as a friend to gain
audience loyalty.
5. The sell lines on ‘Total Film’ are all based around films, including interviews with actors from
highly popular movies, latest releases and film reviews. These sell lines clearly reflect the
interests of the target readership, as they would most likely to be film fanatics who are highly
interested in hearing more information about films they are interested in and also what film
critics themselves think of different movies. The sell lines are specifically designed to lure in
the audience, and this has been done by using a number of different devices. At the top of
the page above the masthead there is text saying that this is the ‘biggest preview ever’, which
would generate excitement for the reader as they would feel as though this issue contains the
most information out of all previously published and is therefore great value for money. There
is also use of colloquial language in the sell line ‘tons of exclusives’, so the magazine has more
of a casual, friend-like tone to it. In addition to this, key words are highlighted in different
colours to make them more eye-catching. The main sell-line being about popular films would
interest the audience as they would be more likely to read about a film which they enjoy.
Other sell-lines include the names of films alongside a particularly popular aspect which will
be looked at within the film, which is another effective way of attaining the reader’s attention
due to the fact they are displaying highly recognised features of films on the cover.
6. There are a range of different colours used on this magazine which help make it more
interesting to look at and also highlight key pieces of information making them more
noticeable for the reader. The colours used on the sell lines include red, black and grey, and
the titles above the different sections are written in blue and white. The colours used on this
cover are all based around the cheerleader costume worn by the character in the main image.
By creating a theme for the colours the page looks well organised and more professional. The
colours used also help lure in potential readers as they are very bold and contrast strongly with
the plain white background. It could be said that they are introduced in a slightly
unconventional way due to the fact the main colour of the sell lines is grey which appears to
fade lightly into the background, which is done to put even more emphasis on the highlighted
words. The common use of red and black on this cover helps enforce the fact that the genre of
the film being advertised is horror as red connotes danger, fear and gore along with black
connoting ideas of lost hope and loneliness.
7. The layout for this magazine is highly organised. The sell lines are arranged in different
categories with which page number it will be found on, slightly like a contents page, but
making the sell lines a lot easier for the reader to find inside the issue. The text to image ratio
is roughly 50:50, meaning that there is an equal amount of images as there is text on the
page which is effective in making the page more interesting and aesthetically pleasing to
look at. This is continued by the range of different fonts used, breaking the page up more
and giving it a slightly edgy look. The layout is used for effect as by using a range of different
colours and fonts it makes the page look more creative and individual compared to other
covers, though by organizing each sell line into a different category it maintains the well
assembled look. The cover follows conventional themes mainly through the placement of the
masthead being at the top, centre of the page, the main image being of a well known, main
character within the movie, the sell lines being placed around the main image and the
barcode being in the bottom right hand corner of the page. These conventions make it easer
for the audience to find a piece of information which they are looking for on the cover. The
sell lines are organised in separate paragraphs which organizes the content into different
sections, again helping the audience locate particular pieces of information. By placing the
most popular sell lines closer to the main image makes it increasingly noticeable. This idea is
explained through the rule of thirds.