2. The main cover image has been positioned
central on the magazine cover with a mid shot
used showing the top half of his body and his
face. The subjects gaze is directly into the eyes
of the audience which makes it more personal
to them possibly causing them to feel more
involved. His body posture is very 'business' like.
He holds a very serious expression on his face
which could make the target audience feel
intimidated or take him very seriously. The fact
that he is wearing glasses and smart old
fashioned clothing also adds to the sincerity of
the photograph. The glasses are held on the
nose which makes his gaze appear more
sincere. On the other hand some may view the
glasses in a comical way as stereotypically it is
women who are expected to wear glasses in
that position. His image is made to appear very
dark by the use of a much lighter background-
this draws more attention towards the subject.
The subject has cuts over his face which could
be to highlight the fact that it is a form of action
movie and there will most probably be violence.
3. The left justified cover line makes the target audience know what is
going to be included when they read the magazine. The colours chosen
for this cover line resemble the rest of the magazine front cover colour
scheme which conventionally uses four main colours – red white black
and blue. It is made more attractive and appealing to read with the
colour changes for each line on this cover line. It is also in uppercase
writing which makes it more eye-catching for the target audience.
The masthead used is very bold with the use of upper case, bright red coloured writing.
This draws in audience attention immediately as the red is the brightest and most eye
catching colour on the page. The fact that the subjects head is covering a lot of the title
shows that it is a very popular magazine as people are so familiar with it, they will still be
able to work out what the title says. This also shows that this particular issue is trying to
sell this film to the target audience of the magazine.
4. The upper strap used at the top of the page follows a very different colour scheme to the
masthead of the magazine. It is less appealing to look and the fact that it is in a smaller font
shows that it doesn’t carry quite as much importance as the title. It is probably expected that
the target audience will be immediately draw to the colouring of the title and then move onto
reading the upper strap. The fact that the upper strap states “best preview issue ever!” could
bring in a lot of attention from the target audience as they would be interested to find out
more about the magazine and why it is so good. It is a good persuasive technique to get them
to buy it. The fact that this sentence is made exclamatory also increases audience awareness
as it appears fun.
5. The main cover line for the magazine has
conventionally been placed central on the
magazine. This makes it one of the first things
the target audience see. The fact that this
cover line has been placed over the top of the
subject is way of introducing the character to
the target audience. This further shows that
the issue is trying to promote the film in the
market. The font here is also traditionally grey
in colour which stereotypically makes it appear
conservative, suiting the style of this detective
movie. There is a tiny description about the
film underneath the name, making the
audience aware of what type of film it is going
to be- mentions the word ‘detective’. The
name of the actor playing Sherlock Holmes has
been scribed above which could have been
done as he is an extremely famous, credited
actor. This will make the target audience
increasingly interested to find out more.
6. Here is another featured story, very similar to Here is another advertisement for a film
the advertisement of Alice in Wonderland. which they have placed on the front
They are both of very similar sizes. This will cover which follows a similar trend to
also get a bigger target audience because it is the main feature article; however it isn’t
advertising another type of film. The fact that the most important story because it’s
it has been placed behind the “must see very small in size. This shows an
movies” advertisement draws more attention advertisement of a different genre of
to it as this is in red. It implies that this movie film which would help in grasping even
is also a “must see.” The “must see” section more audience attention.
here is a very persuasive way of trying to
grasp audience awareness.
