The majority of respondents were 17 years old, male or female, with psychological horror as their favorite subgenre. All respondents said film trailers and posters influenced them, with most watching horrors once a month and being influenced most by trailers. While most disliked cliches and bad acting, over half preferred complex characters over simple "final girl" roles.

1. Questionnaire results
1. Age
16: 5
17: 11
18: 4
2. Gender
Female: 12
Male: 8
3. Favourite sub genre
Supernatural: 5
Possession: 1
Slasher: 3
Psychological: 8
Gothic: 3
4. Film trailers and posters influence
Yes: 20
No: 0
5. How often they watch horrors
Once a week: 6
Once a month: 10
Once a year: 4
Never: 0
6. Promotion technique
Trailer: 19
Poster: 1
Magazine: 0
7. Dislikes
Cliches: 6
Bad acting: 6
Jump scares: 5
Bad endings: 3
8. Where they watch films
Cinema: 4
Online: 11
Streaming services: 3
TV: 2
9. Character
1: 1
2: 12
3: 7
4: 0