2. ELLE Magazine:
ELLE Magazine is targeted at adult women. I know this because of the content labelled on the cover of the magazine, e.g. “beauty
tricks” , “hair and make up” and “how to dress…”. The magazine also typically features women on their covers but sometimes also
feature men. The colouring on the magazines also has an older or more sophisticated look to it meaning that it is for an older and
more sophisticated audience, i.e. not young teen girls. The women who feature on the cover of this magazine are famous,
influential women. They are women that are very recent in their field of work and the issue usually comes out with their cover as
they are being talked about for a particular reason, meaning that as the women who would read this magazine hear about what is
happening with a particular actress, singer ect their story and cover come out in the magazine. Because the title is often partially
covered by the key image it gives the impression that “ELLE” is so well known as a magazine that it is easily recognised. Again the
font has a very sophisticated feel to it but also feminine, it has a high fashion feel to it that would appeal to the female audience and
because it is not a huge brightly coloured font is would appal more to older women (not teenagers).
3. EMPIRE Magazine:
EMPIRE magazine is a magazine about films and television, it includes things like interviews with actors and directors, the latest
films and TV shows, the top things to watch ect. The covers often incorporate the themes and colour schemes of the main film
that is featured in that particular issue of the magazine. The colour scheme of this magazine always seems to be quite dark
signifying that the magazine leans more towards a male audience also the cover often features a male. The EMPIRE font is the
same on each issue even when the colour or effects of the title are changed the font doesn’t. The title is often covered by the
main image meaning that the magazine is well known enough not to need the title fully visible. Although the magazine is for
film lovers, shown by the content and the stories about new films and the people involved, the dark edge to the covers and
type of films that are often covered in the magazine infer that it would be targeted more towards males. The films that are
featured on the magazine and on the cover are often in the action/fantasy genre, it’s very rare for a rom-com or “chick-flick” to
be featured on the cover of EMPIRE, again showing that it is a predominantly male audience.
4. CBeebies Magazine
CBeebies magazine is clearly targeted towards children up to around 7 years old. The cover features bright colours and the eye
catching and memorable CBeebies logo to entice and grab the attention of children. Because of the familiar characters featured on
the cover, children of around 7 will want the magazine because they recognise and enjoy the characters and programs that are
featured on the cover. There is not a lot of writing on the cover as children of that age enjoy bright colours and pictures more than
lots of writing. In the magazine it features colouring pages, stories, stickers and workbooks, this will make the parents want to buy
the magazine for their children because the content is something that a child would enjoy and the content will also help them learn.
The magazine features bright colours, familiar characters and child friendly activities to entice their target audience, young children.
5. Billboard Magazine
Billboard magazine is targeted at music lovers, it is a magazine that only features music artists and the music industry. This is quite a
broad magazine because it does not target a specific gender or age group as a whole, they feature artists who are known for different
styles of music and feature both men and women on their cover. They change the colour scheme of the cover to suit the artist and the
photo that is featured on the cover. The billboard font is well known as is the colours in the centre of some letters, this again means
that it is a very well known magazine.
6. Mast Head: The bold, recognizable font stands out
in a dark colour so as to be seen on the light
background. The brand, “ELLE” is clearly a very
well known one as the model is partially covering
the title, showing that people don’t need to see
the whole title to know the brand.
Anchorage Text: Links to the
picture of the model/actress/singer
ect to describe the relevance of the
picture. The name of the actress
“Emily Blunt” is in a darker colour
and a different font and is also
larger then the other anchorage
text, this is to make the name
stand out so the reader will be able
to easily find the name of the
actress, if they don’t already know.
Main Image: Actress Emily Blunt
features on the cover of this issue
of ELLE magazine. She is looking
directly at the camera meaning
that she is almost making eye
contact with the viewer (direct
mode of address), this establishes
a relationship with the viewer,
engaging them.
Puff: The puff tells the reader
what’s going to be featured in the
magazine. The different fonts and
use of the colour scheme draw the
readers attention to the puff and
entice them to read onwards/ buy
the magazine. The puff is never
very long because it needs to be
easy to read and attention
grabbing, it would not be as
interesting if there were long
sentences of puff.
Main Puff: The main puff is the main article used to draw attention to the magazine
after the main image. Again it shows an article that will feature in the magazine and is
used to draw attention and entice people in the magazines favour. The article in the
main puff is usually one of the largest articles in the magazine and is that way because
the writers of the magazine make the assumption that this article will be interesting to
the target audience. It is often in the largest font to grab the readers attention.
Target Audience: The target
audience of this magazine is
quite clear. It is obviously a
women's magazine because it
revolves around fashion, the
celebrity lifestyle and healthy
living. The age rage for this
magazine is 19-25/ 26-40 as
the topics are broad and would
interest a lot of women in this
age range. This is a lifestyle
magazine and encourages its
readers to aspire to their
idolised lifestyle model. This is
why celebrities are often
featured in the magazine, to
give people something to work
towards.
7. Masthead: The bold, capitalised title
of this magazine makes the name and
logo stand out, grabbing attention. As
part of the main image is covering
the masthead it shows that the font,
size and eve colour of the EMPIRE
logo is recognisable. EMPIRE often
have their masthead in red, except
from special additions, showing that
it is a signature colour for the brand.
The deep red colour is almost always
guaranteed to stand out against the
main image and background of the
cover.
Main Image: Each character present
in the main image is looking directly
at the reader, this makes a
connection to the reader creating a
relationship and making them more
likely to read/buy the magazine. This
is a direct mode of address. The use
of the direct mode of address
engages the reader.
Anchorage Text:
The anchorage
text links to the
main image to
explain its
relevance. In
this case the
new Star Wars
film is being
promoted so the
recognisable
title of the film
is put across the
main image.
The large font in
a different
colour makes it
stand out
against the
darker image
behind, drawing
the readers
attention to it
more easily.
The anchorage text uses key buzz words and phrases like “EXCLUSIVE” and “most
anticipated film… Ever!” The word “exclusive” is in capitals, like the rest of the
sentence “This is the exclusive you’ve been looking for!”, but this word is underlined.
This draws the readers attention straight to the anchorage text and makes it seem
more appealing and exclusive. The use of the exclamation mark at the end of the
sentence makes the text more exciting and the use of you’ve makes the sentence
personal, using direct mode of address.
Another key phrase in the anchorage text is the writing in red beneath the initial white
anchorage text that says “ the most anticipated film… Ever!” The use of anticipated , Ever!
And the ellipsis creates a sentence that would be very exciting to the reader. It shows how
people have been waiting for the film and that it’s finally here. The use of these words and
techniques makes the article and film release more exciting.
Because this piece of text is a
different colour and font to the rest of
the anchorage text it makes it stand
out. This is because the information is
key as the director is named and there
is a key persuasion phrase also.
The largest words in
the anchorage text are
the name of the
upcoming film. The
font is slightly different
from the rest as it has
a detail to it , giving it
more of a “retro” feel
and reminding the
audience of the era
that the original film
came out in. The
nostalgia makes the
cover more appealing
and enticing.
8. Cross Head: The title of each article is set
in a different font to the description, and is
also in capitals and a red colour. This
makes it easier to find a specific article as
the bright colour and boldness of the font
makes the words more eye catching. The
colour of the cross head is also the same
colour as the classic EMPIRE masthead on
most covers.
White Space: The white space on the
page is space that is not dominated by a
picture or any text. This contents page
has lots of white space to break up the
text and make it easier to read and find
the information that the reader is looking
for.
Title: The title is written in a font that almost looks shaded, in much the same way that the
words “star wars” were in a shaded font on the cover. It seems like a house style for
EMPIRE to have a almost 3D shaded effect to titles that they want to stand out. The
descriptions of the different articles are written in a serif font (Times New Roman) to give
the page a more clean cut and organised feel. The font is used to make a lot of
information, like the article descriptions, seem less crowded.
Pictures: Pictures are used to split up the
text and make the page look more
appealing. The images represent the key
articles in this issue of the magazine and
are used to draw the readers attention
and spark their interest. Red markers are
used to connect the pictures to the cross
head and the page number that it links to.
These markers make it easier for the
reader to find out where the picture came
from and where to find the article.
Banners: Banners are used to make the
main articles, like the ones advertised
on the front cover, stand out against
the other articles mentioned on the
contents page. They are like this
because people will often buy a
magazine because they are interested
in what’s mentioned on the front cover
and will then want to find those articles
easily.
Colour Scheme:
Red-Black-White.
EMPIRE use these simple, modern
colours in their layout to make it look
less cluttered and more organised and
clean cut. The red is used to stand out
against the black and white, as we can
tell form it’s multiple uses in the
banners, markers and cross heads.
9. Drop Capitals: Drop capitals are used to start off this article. Much like in the rest of the magazine a patterned or shaded
font is used to highlight it’s importance, draw the attention of the audience and give a classic retro feel. This is the house
style of the magazine. The pink colour of the font contrasts against the rest of the article in it’s style and in it’s context. The
colour stands out against the black and white of the article and the white space and also against the darkness of the
pictures used. The darkness of the pictures used and their contrast against the pink also gives us an insight into the subject
matter of the film, in that it is a gothic romance film. The darkness of the pictures shows the gothic side of the film, it’s
main genre, and the contrasting pink shows the romantic side of the film.
Main Images: The main
images are used to split up the
text of the article and make
the overall look of the page
more appealing to the reader.
The images cover both pages
in the centre to make the
article look both smaller and
easier to read, but also make
the pages look full of
information. Anchorage text is
also used to pin down and give
context to the images, telling
the reader who the image is of
and describing their situation.
Article: Articles are written
in columns, like in this
example, to make the large
amount of text easier to
read. This article, like most
in EMPIRE, has a direct
mode of address. This
means that the way in
which the article talks to the
reader is very much like a
conversation, but a
conversation with someone
who has an extensive
knowledge on the film
industry and the people
involved and everything
there is to know about the
latest film news. This is
because EMPIRE is a
specialist magazine that
only people with a strong
interest in the world of
cinema will want to buy it
and therefore will enjoy
reading the magazine if it is
set out this way, the target
audience.
Colour scheme: The colour scheme of this double page spread reflects the
genre of the film in an interesting way. The dark colours contrasted by the
one bright pink shows the gothic romance genre of the film, the pink
showing the romantic side to the film and the darker colours showing the
gothic side to it. This would appeal to the target audience because,
providing that they already knew the genre of the film as it has been
mentioned in EMPIRE before, it would remind them of the genre of the film
and they may feel like they have a sort of inside knowledge that people who
don’t read the magazine don’t have.
Boarders.
Gutters.
Leading.
Kerning.
12. This is the font that I have used not only for my masthead but also
consistently throughout my magazine for various titles. This font is part
of my house style. It will appear mostly in the deep red colour as this is
also part of my house style, but my masthead can be different colours to
fit in with the background of my cover.
I chose this font, instead of one from the previous slide, because I think
that this font conveys my genre in a very clear manner. I didn’t choose
any of the other fonts that I had found because I feel this font fits my
genre more than the others and it is also available within Photoshop
making it easier to create my magazine.
13. Target
Audience.
Target Audience:
Age: 16-25
Gender: Neutral. This is because all types of films would be
featured both in the magazine and on the cover so the
audience type would be based less on gender and more on a
keen interest in films and the film industry.
My magazine will feature the latest installments in the film
industry and the cover will either consist of a poster for a
particular film or an actor/actress that is particularly popular
at the time. The content would include interviews, reviews,
quizzes and upcoming events in the movie industry. My
magazine will cost around £4 and will be around 100 pages
long.
My magazine will appeal to my target audience because it will
contain all the latest information about the latest films out on
the market. It will also include things like interviews with the
actors involved with the films and also the directors,
interviews such as these would only usually appeal to
someone with a passionate interest in film and the industry.
14. Although these colours are not very eye catching to the reader they do
mirror the genre and subject of the film very well, which is what I like
about them. The red shimmer on the most important parts of
information makes the issue altogether more eye catching and makes
the important information easier to find and read.
Again this cover is designed to mirror the conventions of the
classic movie poster for this particular film and tries to
encapsulate the genre and tone of he film. The brightness used in
the masthead connects with the brightness in the centre of Iron
Mans suit.
15. The colours used in the background make
sure that the main image of Katniss (Jenifer
Laurence) stands out from the background
but also looks like a part of the scene. The
classic bright red of the masthead is also
incorporated into the anchorage text and the
puff to make it stand out against the action
scene background.
I think that EMPIRE are extremely clever in their use of colour throughout their magazine as they always make an effort to make the
colours relevant to the genre and tone of the film that they are talking about. The colours always seem to grab the attention of the
reader while also engaging them and keeping the themes of the film incorporated.
17. Gender:
It was mostly females that answered my survey, 13 females
to 7 males. It is good to have a strong amount of answers
from both genders as my target audience is non-specific
because film has a wide audience.
Age:
All of the people that completed my survey
were students and are either 15 or 16. As the
age bracket for my target audience is 18 to 25
this data may not be very useful but I can use
it for initial ideas.
18. Film Genres:
My data shows that the most popular film genres with this age
group are comedy and action. Horror is the second most popular
genre with romance just behind. This is helpful because it narrows
the range of film genres that would take place on the cover of my
magazine. Although films of all genre would be included in the
magazine, much like lots of different brands would be present in a
fashion magazine, because the genre is only one component to a
film.
Actors/Actresses:
My data shows that currently many people favour the most recent
actors to appear on our screen such as Benedict Cumberbatch
(Sherlock BBC), Chris Pratt (Guardians Of The Galaxy and Jurassic
Park), Tom Hiddleston (The Avengers, Thor) Johnny Depp (
Transcendence, Alice In Wonderland) and Emma Watson ( The
Harry Potter films). This tells me that people would enjoy reading
about current actors and actresses that are in recent films.
19. EMPIRE Magazine:
This shows that while EMPIRE magazine is not extremely popular ,
some out of the 20 teenagers in my questionnaire. This means that
teenagers, of both genders, buy some form of film magazine which
means that there is an audience for my magazine.
Cost:
My questionnaire data shows that the majority of people
would spend between £3 and £4 on a film magazine. From
this data I can now say that my magazine will cost £3.99.
20. Content:
From this data I know that on the contents page of my
magazine I must make sure to include actor profiles,
interviews, film reviews, and new film releases.
