EvalQ1

1. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR
CHALLENGE FORMS AND CONENTIONS
OF REAL MEDIA PRODUCTS?
QUESTION 1:
PEOPLE & COSTUME: SOPHIE, CAITLYN & AMBER

2. MODEL CHOICEWhilst considering the genre of my magazine I ensured
the choice of my models would reflect the look I
wished to achieve. I chose Sophie as my first and
main model as I believed she best portrayed the
alternative look as she is a fan of alternative music
herself and thus by default fit the style I was looking
for. I then cast Amber and Caitlyn to be my secondary
models as I felt this would give both my main task and
ancillary task more dimension and stop it from
looking more repetitive. To ensure I hit the genre of
my magazine I chose costumes which best suited the
alternative genre.

3. MODEL PROFILE
SOPHIE CAITLYN AMBER
Age: 18
Home: Sunderland
Loves: Alternative
music and make-up
Age: 17
Home: Sunderland
Loves: Bon-Jovi and
checked shirts
Age: 18
Home: Sunderland
Loves: Music

4. USESome of my choices of costume and people uses real
media conventions. For example, I chose someone
who loved the alternative genre and would thus best
represent it like a real magazine/billboard/website
would do with a real artist. Another example is my
choice in costume, by choosing something readers
would wear I am making them aware of the magazine’s
style before they buy it but also reaching my target
audience at a more personal level so they can relate
to the product and the model better than if it were an
outfit they wouldn’t wear or couldn’t wear.

5. EXAMPLES
Checked shirts, curled hair and heavy eyeliner are shown in these images. These are all typical alternative styles.

6. CHALLENGEHowever, I also challenge real media conventions. For
example, I decided to choose a casual look for the
images throughout the magazine which I have never
seen before in a magazine as models tend to be
exaggerated and eccentric in contrast to my models.
However I did this purposely as again I feel this
reaches my target audience at a more personal level
and shows them what they are behind all the fancy
make-up and clothes. Also eccentric clothing is
something my target audience wouldn’t be interested
in and thus wouldn’t affect them if it was present or
not.