1. Who would be the audience for your
media product?
How did you attract/address your
audience?
2. My target audience is based around males and females,
mainly focusing on the age range rather than the gender. The
target audience seems to mainly be around the teen to young
adults range. This is because is the popular and up to date
artists that are always on the front cover because they are
relatable into the target audience's life as they have probably
listened to at least one of the artists songs before. The social
class my magazine aims for the audience to be would be D
(working class), C2 (skilled working class) and C1 (lower
middle class). This is because these are the type of people that
are in with all the new trends stereotypically and are more
into top chart music which is what the magazine presents
their front covers as being towards.
To the left are some magazines that fit the target audience
that I am going for. These magazine also all check all the boxes
in terms of meeting all of the criteria above that I am looking
for specifically for who I want my target audience to be. This is
important because if I know that a magazine is similar to mine
I can look at what they are doing to pull in that audience
Demographics
3. I think my magazine intents to attracts a lot of
Aspirers. This mainly comes from the fact that
the magazine is very current and up to date
and is a trending magazine. so aspirers read
this seeking for new trends, up to date artists
and the latest fashion and my magazine
provides that. I also think that some
Explorer/Individualists would fit into the target
audience as they are the people always looking
for different things to what they are used to.
The images to the left are some examples of
current trends that are in at the moment.
These shoes and clothes are worn by the
artists that would be featuring in my magazine.
This is where the aspirers will be drawn in
because they will see the current trending
clothing and want to read about the artists and
what there music is like purely based on the
fact that they have good style
Psychographics
4. Mainly YAKS (Young, Adventurous, keen and
single) would read this magazine as my
magazine is catered towards the teen/young
adult age that are up to into trending and up
to date fashion/music. also as it is very specific
in the contents it puts forward and makes a
bold statement of that on its front covers then
pulling in the adventurous people looking for
new things.
The album covers shown are the types of
iconography that I will feature in my magazine.
This is because these current new albums are
the sorts of music that young adventurous and
keen people would stereotypically listen to so
using this for example within some of the
medium sized articles or in the top charts
section will pull in the audience as they want
to find out more about these new trending
music choices
Lifestyles
5. The combination of both the shot types and costume I
selected for the magazine both Contribute to the same idea.
This idea being that for example I used a combination of both
mid-shots and close ups to complement the costume being
worn by the model. The reason For this is because my target
audience want more than just information about music. They
also want the visuals that people stereotypically associate with
music. In this case Its the outfit. This is because the aspirers
look at what the models are wearing and because they relate
the outfit to the music they want to have what the models
have as well as want the music content within the magazine.
Shot types and costume
6. My models conform with the stereotype which is what people
imagine typical street wear to look like. This is because I
wanted the aspirers and YAKS to look at these models and see
that actually they are wearing the same types of clothing that I
could be wearing and therefore make it relatable for a reader
as is this respect they are able to have the same things.
The models themselves also conform with the stereotypical
look of a model for a hip hop/rap magazine. I did this because I
wanted the audience to be able to relate to the magazine in a
sense that the models could look like a friend or a person that
they know. However I still wanted to covert against some of the
stereotypes in order to pull in the correct audience that I set
out to get. I did this throughout the design process of my
magazine pages and all of the iconography in it.
Conforming and subverting with the stereotypes
7. Attracting the audience
I made a decision to keep my cover lines simple and
minimalistic. The idea was to have the one main key word big
and then a sense carrying on from the keyword to briefly
explain the article. I decided to do this to covert against the
stereotype that in order to pull in the audience everything
needs to be over the top. In my opinion all this shows the
audience is that there desperate for you to read the articles.
However if you uses this approach it not only goes along with
my genre by playing the cool and reserved look. But is also
shows the audience that the magazine is already so well
established that in some ways its not bothered if you read it or
not. That’s what pulls in the audience because there thinking
this must be good if its not bothered. This works perfectly for
drawing in the readers as it not only makes people want to read
it but it also conforms with my genre and subverts from the
typical strategy of drawing in the reader
8. Marketing Campaign
I wanted to use a form of social media to do this. I decided that
I was going to use YouTube. This is because not only is it a free
platform. It draws in millions od daily views alone. If done
correctly I can not only target my audience but at the same
time get the exposure I need to perhaps catch the attention of
a publishing company and it could all start from there.
This is a great idea because YouTube is seen by everybody,
there isn't really a person who doesn't know about it and what
it does therefore making it almost perfect.
The only reason I say almost because the only one problem
with using YouTube is that if you don’t get the exposure you
need and do what you want to do correctly it can get
swallowed up with all of the other million videos that are
already on there. That’s why its key that everything is perfect
before you make that final decision on weather to upload the
campaign to it
