1. Unit 13 – Planning and Pitching a Print based Media Product - Proposal
STINGER
Name: Sonu Johny
Candidate Number:2069
Center Number: 64315
2. Unit 13 – Planning and Pitching a Print based Media Product - Proposal
Format: Magazine
I am producing a front cover and double page spread of a music magazine which I have named
‘Stinger’ as part of a large promotional project that will compete with VIBE magazine and the
magazine becoming an eventual market leader
Working Title: My working title is ‘Stinger’ although this might change. This is part of the name of
a band who could appear in the fanzine although it will not be all about them.
My working title is ‘Stinger’ and this will be placed on the top of my magazine and will be in a
dark tinted yellow colour. The reason why I have chosen a dark tinted is because if I have bright
colours I might not appeal to my target audience because some might think bright colours are too
childish. So I have decided to use tinted colours to denotes that we are not a regular magazine
and that we are a bit different. Also I have used unisex colours such as red and pale yellow to
denotes that we are aiming at both genres male and female. The working title will be infront of
the artist because I feel that the artist will steal a lot of attention by just being in the magazine
and because of their influence and popuklarity. So by putting the working title infront of him
people will gaze at the title before the arist because it will be in a big and bold font placed infront
of the artist. If I was to put the working title behind main image it will look like the brand is hiding
behind the artist and just using the artist to gain attention. It can aslo decrease the popularity of
the magazine because if the working style were to be overshadowed by the artist people wont
recognise the iconic style of the working title if they see it again. The font of the magazine is of a
mix between graffiti and script writing which aslo shows its aimed at a yonger age group.
Genre:
The sub-genre for my magazine will be rap and hip-hop music because these genres appeal more
to a younger audience, who I am aiming at. This is a popular sub-genre because other competitor
magazines also use this sub-genre such as XXL and Billboard. Another reason why we will be
competing against them is because they offer to many similar contents whih makes people feel
like theres no point in buying the same of type of products just because it has two different
names. So their instinct will be to go for the most popular one. This is why I have decided to add
extra information such as artist quotes and excusive briefs on their upcoming songs or events.
Content:
My magazine which will be called ‘Stinger’ and will contain various advertisments of different
brands advertising their products, such as HUGO BOSS perfumes and clothes and Superdry
clothes. The publication will also contain comical cartoons near the middle but before the main
story the keep people interested and wanting to read on. So by adding humor makes the reader
feel more comfortable reading on instead of feeling like they are forced to read it till something
interesting pops up. The main story will be a story about the chosen artist and about his
background and his developments to reach where he is know. The magazine will also contain
posters of the arist, which can be taken out of the magazine. To not make people feel like it’s the
whoel magazine is just focused fully on one topic I am putting in pages showing new game
releases and reviews on the new games so that people don’t feel bored and think that they are
getting new information and updates every time they read ‘Stinger’.
Style or Approach:
Mostly all the pages in my magazine will follow the colour scheme yellow and orange for the
