Sales & Marketing Marketing Research Qualitative and Quantitative. Business Development

1. SUMMERY
EXPERTISE
SKILLS
ACHIVEVEME
NTS
RAZA ALI
House # 310/ 19, Al Noor Society, Federal-B-Area, Karachi.
Email: raza_ali114@hotmail.com
Cell: +92 333 2634733 / +92 314 2850806
I have more than 10+ years of Experience in Various Field of Marketing,
Excellent interpersonal communication skills with the ability to meet strict deadlines
Problem Solver, team player with good leadership skills
Ability to understand the Client needs
Good trainer skills and specialty in cost cutting techniques
Very good planning and organizational skills
Quick learner and ability to mold according to updated regional process and strategies
Marketing Research Qualitative, Quantitative
Retail Audit (FMCG, White Goods, Brown Goods)
FGD, In-depth Research, Peer Research,
Command on Census
Merchandising Tracking
Mystery Shopping
BTL Field Operation
Sales & Marketing
Leadership,
Communication
Listening Skills
A Commitment to the Truth
Focus, Division of Work
Obstacle Removal
Administrative Skills
Target Achievement Certificate 2014
Presented By CEO Pulse Consultant
Maximum Target Achievement Certificate 2008
Presented by Director Operation City Marketing Network
Long Service Award 2006
Presented by CEO AC. Nielsen Pakistan

2. ORGANISATI
ONS WORKED
WITH
EXPERIENCES
DETAIL
Pulse Consultant (Marketing Research Consultant)
Asst: Field Manager (Pakistan- Base in Karachi)
March 2013- till date
Al Saafa Traders (A Premium Distributor)
Business Development Officer (Karachi)
October 2012 – March 2013
Etilize GFK A product data company (marketing research retail & technology)
Senior Field Auditor (Karachi-Hyderabad-Mirpurkhas and Interior Sind)
September 2009 to September 2012
OASIS International (Marketing Research Consultant)
Field Supervisor Customize research. (Hyderabad)
December 2008 to August 2009. All major cities of Sind
Colgate Palmolive Pakistan Ltd.
Sales Officer (Sales & Marketing)
July 2008 to December 2008
City Marketing Network
Project Manager (Direct Marketing)
December 2007 to July 2008
AC Nielsen Pakistan (Pvt) Ltd (Marketing Research Company)
Senior Field Auditor (Retail Measurement Service)
March 2002 to December 2007Sales
NOW WORKING
Pulse Consultant (Marketing Research Consultant)
Asst: Field Manager (Marketing Research)
March 2013- till date
Recruitment and selection of interviewers
Check the translation and questionnaire content
To assist Senior Manager with all preparations before fieldwork starts
To prepare and implement sampling procedures (starting points etc)
To assist Senior Management with training sessions
To ensure quality control procedures
Close supervision of fieldwork
To review carefully all materials and fieldwork instructions received and to ensure that
studies are carried out according to instructions
To prepare hand tabs and relevant office work
To inform Senior Management and self-manage possible delays/ problems during fieldwork
prepare the survey log
Travel to different base stations to check, monitor and develop regional teams
Responsible for Field Staff Recruitment and Training according to the company process to
develop their skills
Responsible for Recruitment and arrangement of FGDs (Focus Groups Discussions) , IDIs
(In-depth interviews),

3. EXPERIENCES
DETAIL
Al Saafa Traders ( A Premium Distributor )
Business Development Officer Karachi
October 2012 – March 2013
Prospect for potential new clients and turn this into increased business
Following up new business opportunities and setting up meetings
Plan approaches and pitches
Build relationships with new clients
Present new products and services and enhance existing relationships
Forecast sales targets and ensure they are met by the sales team
Track and record activity on accounts and help to close deals to meet these targets
Identify opportunities for campaigns, products and distribution channels that will lead to an
increase in sales
Work with image licensing sales teams and other internal colleagues to meet customer
needs
Understand the company's image stock and secure the rights to new images, continually
enhance the company's performance.
Finding Issues and there Solutions
Etilize GFK A product data company
Senior Field Auditor (marketing research retail & technology)
September 2009 to September 2012
Retail Auditing of Products (electronics: Telecom, durable, IT & Photo).
Command on Census On electronics shops (Different Cities)
Market intelligence
Maintain strong and positive professional relationships with vendors
Making with the customers, fixing appointment
Regularly update shops/dealers list. Contact new dealers instead of canceled ones and
collect their sales information.
Collect regular information (shops/distributor’ questions, visit to chain store etc.) from
field and inform the head office.
Explain reports that are sent from head office, to shops/dealers and get answer their
questions.
Daily Report Writing & Data entry
Office and Team management (In absence of supervisor)
Cities covered: Karachi, Hyderabad, Mirpurkhas, Thatta, and (Interior Sindh)
OASIS International (Marketing Research Consultant)
Field Supervisor (Customize research)
December 2008 to August 2009
Team Management
Back checking.
Reporting (Corresponding & E-mailing)
CLT (Central Location Test)
FGD (Focus Group Discussion)
Door-To-Door Data Collection
Survey (Commercial, Social, Political)
Out Station (Supervision, Survey, Interviewer)
All major cities of Sind

4. EXPERIENCES
DETAIL
LANGUAGE
PERSONAL
INFORMATIO
N
Colgate Palmolive Pakistan Ltd.
Sales Officer (Sales & Marketing)
July 2008 to December 2008
Team Management
Achieve Sales Target.
Marketing Activities
Reporting
City Marketing Network
Project Manager (Direct Marketing)
December 2007 to July 2008
Focus Below-the-line Plan, execute, control and finalize marketing projects/promotions
according to strict deadlines and within budget
Estimate the resources and participants needed to achieve project goals
Develop best practices and tools for project execution and management
Delegate tasks and responsibilities to appropriate personnel
Can conform to shifting priorities, demands and timelines through analytical and problem-
solving capabilities
Flexible during times of change
Willingness to travel from time to time is mandatory
Worked all over Sind/Some in Punjab Region
Nielsen Pakistan (Pvt) Ltd (Marketing Research Company)
Senior Field Auditor (Retail Measurement Service)
March 2002 to December 2007
Retail Auditing of Products (FMCG’s) 70+ categories.
Office and Team management (In absence of supervisor)
Out Station Retail Auditing (Mirpurkhas, umerkot, Dadu,Thatta, Karachi)
Data Collection (FMCG’s)
Command on Census (Different Cities)
Shelf Visibility Tracking (Merchandising Tracking)
Mystery shopper
Urdu
Sindhi
English
DATE OF BIRTH : 27th July 1979
MARITAL STATUS : Married
CNIC : 41303-6131288-7
ADDRESS (PERMANENT) : House No B/3 Staff Colony Govt: College
Of Technology Near Memon Society
Hyderabad Sindh.