2. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?

3. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS?
FRONT
COVER
Imagery
The picture I selected for my cover photo was this one – the
wide shot of all five band members lying in a circle. My
reasoning behind this was to try and represent the girls as being
equal, as a circle is constant and contained. I tried to pick
models who were petite-ish to fit best with how a Japanese girl
would look and therefore, better complete the aesthetic.
However, petite is it trait that has potential to span over races
and so the point becomes clear that all of my models are white.
There are two points that coincide with this fact: one which could
potential be interpreted as negative and another that could not.
The fact that all of my models are white may suggest exclusion
of races. All of my models are friends of mine but one of my
friends, Emman, who would have been perfectly viable, is of
middle-eastern background and yet was not even put into
consideration, by me, as a potential model.
My reasoning for this is that when deciding on models I could
pick, I immediately thought of the people I knew had the most
outgoing nature and were most up for doing things other people
would think would be weird. Emman did not come to mind
because her personality is a lot more Conformist and I knew it
would be more difficult for her to create the kind of expressions I
needed.

4. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS?
FRONT
COVER
Imagery
Focusing on the models that I had selected, there are a lot of
aspects I had to think about. As far as the girls clothes were
concerned I wanted there to be as much bold colour and as
much bold pattern as possible. The colour and patterns that
stand out most on my cover photo are on Jade’s t-shirt at the
top, but Lucy’s jumper features rainbow colours, Ashleigh’s
dress features bright pink and green unicorns, Bethany’s top has
a bunny rabbit pattern and Hayley has a bright purple hoodie.
Colour and pattern are the essential elements of J-Pop
fashion, and you can see that I have tried to incorporate this as
much as possible. The colours and patterns the girls sport may
be too much for a lot of girls to wear and may be interpreted as
very loud and attention grabbing in a very unconventional way.
This is an emergent element in the sense that women are not
meant to draw attention to themselves or be loud and
adventurous; women are supposed to be subtle and quietly
elegant which is clearly not the case here.
But, what may be considered as an emergent idea is challenged
by something that is even more emergent. To elaborate, the
fashions that young women wear today are considered as
emergent when compared with earlier fashions: crop tops, doc
martens, hoodies etc. The clothes…

5. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS?
FRONT
COVER
Imagery
…I’ve chosen to use, do not fall within the current mainstream
fashion standard by any means, and works to push that idea
again. After all, emergent movements come from breaking what
is mainstream and challenging the way things are. My photo
makes things appear in a way similar to this: ‘Girls used to think
that wearing a ‘BOY LONDON’ top was making a statement but
now, clashing colours like purple in turquoise is what really
catches your eye.’

6. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR
SOCIAL GROUPS?
FRONT
COVER
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