1. The beautiful Cher Lloyd is used as the
magazine’s main image. She is smiling which
makes her look more feminine and friendly,
Many young girls are into fashion,
which helps to draw in the audience, as they
so having this on the front cover
will see her as approachable and welcoming.
is a great way of enticing them to
At the same time, however, this is
purchase the magazine! They are
accompanied by a subtly flirtatious pose with
provided with tips on how to look
Cher pushing her head back and the hair off
like their favourite female pop
her face. Her eyes, meanwhile, are framed by
artists, which will be a massively
dark black eye-liner to create a kitten-like
engaging idea, as pop artists act
look. This allows the audience to see her as a
as role models for these teenage
female who can attract the opposite sex.
girls. The products featured are a
Having the ability to do this will appeal to the
nail varnish, top and make up
target audience and she will buy the magazine
bag, items that all girls own and
hoping that some of Cher’s magic and power
that are always at the top of their
to flirt will rub off on her. Direct address is
shopping list, further adding to
also achieved within the image with Cher
their appeal. Bright colours are
making eye contact with the audience. This
used, such as yellow and pink,
attracts the target audience to the front cover
essentially feminine colours that
of the magazine and makes them feel that
will grab attention instantly and
Cher is personally appealing to and
that reflect the genre of pop. The
communicating with them, another thing that
readership may even create their
would lure them in and make them feel
next ‘concert outfit’ using these
special.
fashion finds.