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Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium

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From the Social Media Symposium at NABShow 2015. Lessons learned from Richard Harrington and Amy DeLouise. What's going with social media and which trends you really need to understand. An in-depth look at the past year and the year ahead.

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Emerging Social Media Trends | NABSHOW 2015 Social Media Symposium

  1. 1. Emerging Social Media Trends You Need To Know Richard Harrington | RHED Pixel Amy DeLouise | Brand Strategist & Digital Storyteller twitter.com/ rhedpixel twitter.com/ brandbuzz
  2. 2. Agenda ■ Learn from two experts about the changes happening in technology and behavior ■ Gain insight into top trends ■ Learn how to adjust your strategy to make stronger connections with your online audience
  3. 3. Amy DeLouise ■ Scriptwriter/Director/Producer ■ Brand Consultant ■ Marketing Blogger ■ lynda.com Author ■ Speaker/Facilitator
  4. 4. Getting In Touch twitter.com/brandbuzz www.linkedin.com/in/ amydelouise amydelouise.com vimeo.com/amydelouise plus.google.com/ +AmyDeLouise
  5. 5. Richard Harrington ■ RHED Pixel — Founder ■ Piqsure — Entrepreneur ■ Photofocus — Publisher ■ Director & Editor ■ Photographer
  6. 6. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/
  7. 7. Content Creation Experience twitter.com/ rhedpixel twitter.com/ brandbuzz
  8. 8. Client Roster ■ Apple ■ Adobe Systems ■ Cisco ■ Google ■ Microsoft ■ National Foundation for Credit Counseling ■ Children’s National 
 Health System ■ Federal Express ■ US Dept. of Agriculture
  9. 9. Topics Covered ■ Technology ■ Photography ■ Design ■ Fashion ■ Health ■ Parenting ■ College Admissions ■ Mobile Computing ■ Education ■ Fundraising ■ Fitness ■ Presentation Skills ■ Employment ■ Travel
  10. 10. I WanT, wHat I Want, when I want it!
  11. 11. Mobile Overtakes Desktop TRENDONE twitter.com/ rhedpixel twitter.com/ brandbuzz
  12. 12. Mobile Overtakes Desktop
  13. 13. Mobile Overtakes Desktop
  14. 14. http://bit.ly/mobileappreport
  15. 15. Tablet Ownership 2012 2013 2014 2015 22% 16% 12% 6% 8% 6% 3% 1% 19%17%14%11% iPad only Both Non-iPadArbitron
  16. 16. Personal Electronic Devices (PEDs)
  17. 17. Tablet Ownership Pew Internet Life 0% 10% 20% 30% 40% 50% May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14 42% 34% 24% 10% 8% 3%
  18. 18. E-Reader Ownership Pew Internet Life 0% 8% 16% 24% 32% 40% May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14 32% 24% 19% 10% 12% 4%
  19. 19. The Invention 
 of Mobile In 1983, the first commercial wireless call was placed with a Motorola DynaTac. The phone cost $3,995, weighed over 2.5 pounds, and was 10 inches tall (without the antenna).
  20. 20. Smartphone Growth 0% 16% 32% 48% 64% 80% 2009 2010 2011 2012 2013 2014 2015 71% 61% 53% 44% 31% 14% 10% 192 Million The Infinite Dial — Edison Research
  21. 21. Smartphones by Age 0% 0% 1% 1% 1% 12–24 25–54 55+ 36% 68% 78% 25% 64% 68% 19% 53% 61% 2012 2013 2014 The Infinite Dial — Edison Research
  22. 22. Passion for a Platform % Who “Love” Platform/Device iPhone iPad Android Phone iPod Blackberry Cell Phone 0 25 50 75 100 32% 36% 46% 49% 53% 66% The Infinite Dial — Edison Research
  23. 23. Top Smartphone Manufacturers 3 Month Avg. Ending Jan. 2015 vs. 3 Month Avg. Ending Oct. 2014 October-14 January-15 Point Change Total Subscribers 100% 100% N/A Apple 41.9% 41.3% -0.6% Samsung 29.3% 29.3% 0.0% LG 7.4% 8% 0.6% Motorola 5.2% 5.2% 0% HTC 4.1% 3.8% -0.3% Source: comScore MobiLens
  24. 24. Top Smartphone Platforms 3 Month Avg. Ending Nov. 2014 vs. 3 Month Avg. Ending Aug. 2014 August-14 November-14 Point Change Total Subscribers 100% 100% N/A Google 52.3% 53.2% 0.9% Apple 41.9% 41.3% -0.6% Microsoft 3.5% 3.6% 0.1% BlackBerry 2.1% 1.8% -0.3% Symbian 0.1% 0.1% 0% Source: comScore MobiLens
  25. 25. Top 15 Properties 1     Google Sites 89.4% 2     Facebook 86.6% 3     Yahoo Sites 86.2% 4     Amazon Sites 69.0% 5     AOL, Inc. 56.9% 6     Microsoft Sites 52.6% 7     Apple Inc. 51.1% 8     Turner Digital 46.9% 9     Pandora.com 46.5% 10     Wikimedia Foundation Sites 43.7% 11     Glam Media 38.0% 12     CBS Interactive 37.2% 13     eBay 36.8% 14     Weather Company, The 34.2% 15     Gannett Sites 31.3% Source: comScore MobiLens
  26. 26. Top 15 Apps 1     Facebook 69.7% 2     YouTube 54.5% 3     Google Play 51.8% 4     Google Search 51.5% 5     Facebook Messenger 47.4% 6     Google Maps 43.2% 7     Pandora Radio 42.5% 8     Gmail 42.1% 9     Instagram 33.7% 10 Amazon Mobile 24.4% 11     Twitter 23.6% 12     iTunes Radio/iCloud 22.4% 13     Apple Maps 22.2% 14     Google+ 21.8% 15     Pinterest 18.9% Source: comScore MobiLens
  27. 27. Cell Phone Activities Send or Receive Text Messages 81% Access the Internet 60% Send or Receive Email 52% Download Apps 50% Location Based Information 49% Listen to Music 48% Video Calls 21% Check In 8% Source: Pew Internet
  28. 28. The Addiction Called Social Media TRENDTWO twitter.com/ rhedpixel twitter.com/ brandbuzz
  29. 29. Social Media Outlets ■ Twitter ■ Facebook ■ Google+ ■ LinkedIn
  30. 30. Creator’s Networks ■ Instagram ■ Pinterest ■ Flickr ■ Vimeo ■ YouTube ■ Vine
  31. 31. Social Media Usage 2013—2015 Facebook LinkedIn Instagram Google+ Twitter Pinterest Snapchat Vine 8 18 21 1818 24 18 62 9 1313 1617 19 22 58 03 10 15 1212 17 58 2013 2014 2015 Edison Research
  32. 32. Social Media Usage 2012 vs. 2013 vs. 2014 0 20 40 60 80 100 Facebook LinkedIn Pinterest Twitter Instagram 2623 2828 71 17182122 71 131615 20 67 http://www.pewinternet.org/2015/01/09/social-media-update-2014/
  33. 33. Have a Profile on a 
 Social Networking Site 0% 25% 50% 75% 100% 29 43 58 73 80 8683 12–17 18-24 25-34 35-44 45-54 55-64 65+ Edison Research
  34. 34. News Consumption reddit Twitter Facebook Google Plus Tumblr YouTube LinkedIn Instagram 0 0.25 0.5 0.75 1 13% 13% 20% 29% 30% 47% 52% 62% Pew Internet
  35. 35. People Are Looking for Privacy TRENDTHREE twitter.com/ rhedpixel twitter.com/ brandbuzz
  36. 36. Americans Lack Control ■ 91% of adults agree that consumers have lost control over how personal information is collected and used by companies. ■ 88% of adults “agree” or “strongly agree” that it would be very difficult to remove inaccurate information about them online. ■ 80% of those who use social networking sites say they are concerned about third parties like advertisers or businesses accessing the data they share on these sites. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  37. 37. Americans Lack Control ■ 70% of social networking site users say that they are at least somewhat concerned about the government accessing some of the information they share without their knowledge. ■ 80% of adults “agree” that Americans should be concerned about the government’s monitoring of phone calls and internet communications. ■ 64% believe the government should do more to regulate advertisers. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  38. 38. Americans Lack Control ■ 61% of adults “disagree” or “strongly disagree” with the statement: “I appreciate that online services are more efficient because of the increased access they have to my personal data.” ■ 55% “agree” or “strongly agree” with the statement: “I am willing to share some information about myself with companies in order to use online services for free.” http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  39. 39. Americans Feel Insecure ■ 81% feel “not very” or “not at all secure” using social media sites when they want to share private information with another trusted person or organization. ■ 68% feel insecure using chat or instant messages to share private information. ■ 58% feel insecure sending private info via text messages. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  40. 40. Americans Feel Insecure ■ 57% feel insecure sending private information via email. ■ 46% feel “not very” or “not at all secure” calling on their cell phone when they want to share private information. ■ 31% feel “not very” or “not at all secure” using a landline phone when they want to share private information. http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/
  41. 41. Streaming Services are Booming TRENDFOUR twitter.com/ rhedpixel twitter.com/ brandbuzz
  42. 42. SiriusXM ■ More than 100 live channels ■ Uninterrupted music, sports, and talk radio ■ Fresh audio experience, every time they board
  43. 43. Internet Audio Brand Awareness Pandora iTunes Radio iHeartRadio Amazon Music Rhapsody Spotify Google Play Beats Music 0 0.25 0.5 0.75 1 30% 30% 41% 41% 42% 59% 62% 75% The Infinite Dial — Edison Research
  44. 44. % Who Have Listened to Online Radio in Last Month 0% 12% 24% 36% 48% 60% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 0.53 47% 45% 39% 34% 27%27% 21%20%21% 15%16%17% The Infinite Dial — Edison Research
  45. 45. Online Radio Listening in a Car Via Cell Phone 0% 8% 16% 24% 32% 40% 2010 2011 2012 2013 2014 2015 35% 26% 21% 17% 11% 6% The Infinite Dial — Edison Research
  46. 46. % By Age Group Who Have Listened to Online Radio in Last Month 0% 16% 32% 48% 64% 80% 12-24 25-54 55+ 25% 61% 77% The Infinite Dial — Edison Research
  47. 47. Internet Audio Consumption Smartphone Computer Tablet TV Audio System 0 0.25 0.5 0.75 1 3% 18% 32% 61% 73% The Infinite Dial — Edison Research
  48. 48. Internet Connected TV Edison Research 0% 25% 50% 75% 100% 2014 2015 58 51
  49. 49. Technology Hard to Give Up 0% 10% 20% 30% 40% 50% 60% Internet Cell Phone Television Email Phone Social Media 10% 17% 34%35% 44%46% http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/
  50. 50. % Who Have Watched Internet Video Programming From YouTube 0% 13% 25% 38% 50% Last Month Last Week 37 44 37 45 31 41 28 38 23 34 14 21 7 12 2007 2008 2009 2010 2011 2012 2013 The Infinite Dial — Edison Research
  51. 51. Amazon Instant Video ■ More than 100,000 movies and 
 TV episodes ■ Rent or purchase ■ Not limited to Kindle platform ■ Prime Instant Video
  52. 52. Social Teens Are Mobile TRENDFIVE twitter.com/ rhedpixel twitter.com/ brandbuzz
  53. 53. Teens and Mobile Apps ■ 58% of all teens have downloaded apps to their cell phone or tablet computer. ■ 51% of teen apps users have avoided certain apps due to privacy concerns. ■ 26% of teen apps users have uninstalled an app because they found out it was collecting personal information that they didn’t wish to share. http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/
  54. 54. Teens and Mobile Apps ■ 46% of teen apps users have turned off location tracking features on their cell phone or in an app because they were worried about the privacy of their information. ■ Among teen apps users, girls are considerably more likely than boys to say they have disabled location tracking features (59% vs. 37%). http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/
  55. 55. Location Tracking & Teens http://www.pewinternet.org/2013/08/22/main-findings-3/ Have Turned Off Location Tracking Features. 0% 20% 40% 60% 80% 100% All App Downloaders Boys Girls Ages 12—13 Ages 14—17 47%46% 59% 37% 46%
  56. 56. Social Teens ■ Facebook ■ 94% of teen social media users said they had a Facebook profile ■ 81% said that Facebook is the profile they use 
 most often http://www.pewinternet.org/2013/05/21/part-1-teens-and-social-media-use/
  57. 57. Social Teens ■ Twitter ■ 26% of teen social media users use Twitter ■ 7% said Twitter was their main profile ■ Instagram ■ 11% of teen social media users use Instagram ■ 3% said Instagram was their main profile http://www.pewinternet.org/2013/05/21/part-1-teens-and-social-media-use/
  58. 58. Podcasting is Back TRENDSIX twitter.com/ rhedpixel twitter.com/ brandbuzz
  59. 59. What is Podcasting? Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.
  60. 60. Uses for Technology ■ Special interest radio & TV ■ Software training ■ Redistribute existing shows ■ Distance learning ■ Brand extension ■ Public awareness
  61. 61. What is Podcasting? ■ RSS (Real simple syndication) is the feed that provides subscription based content using XML code. ■ Subscribers can set their software (such as iTunes) to automatically download a new episode when available. ■ Subscribers can build an index of shows and episodes on their computer as well as their portable media devices to watch whenever and wherever they want.
  62. 62. Benefits of Podcasting ■ Opt-in audience. ■ Time shifting ■ Emerging technology with little competition. ■ Can target and track niche markets. ■ Provides “walk away” brand extension. ■ Viral communications medium... 
 Good content is shared freely.
  63. 63. Who’s Podcasting? ■ National Public Radio ■ Public Broadcasting Service ■ ABC – CBS – NBC ■ BBC – CNN – Associated Press ■ MTV – ESPN – VH1 – HGTV ■ New York Times ■ Wall Street Journal ■ Washington Post
  64. 64. Who’s Podcasting? ■ National Geographic ■ Discovery Channel ■ White House ■ The Pentagon ■ National Park Service ■ US Treasury Department ■ Political Candidates
  65. 65. Podcasting Reach 0% 6.667% 13.333% 20% 26.667% 33.333% 40% 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 33% 30% 27% 29% 25% 23%22% 18% 13% 11%
  66. 66. Podcast Consumption 2014 47% 53% The Infinite Dial — Edison Research 2015 43% 57% Portable Computer
  67. 67. Vast Majority Say Commercials Are a Fair Price to Pay For Free Content 5% 20% 75% Yes No Don't Know Pew Internet Life
  68. 68. % Who Have Listened to a 
 Podcast in the Last Month 0% 5.667% 11.333% 17% 2008 2009 2010 2011 2012 2013 2014 2015 17% 15% 12% 14% 12%12% 11% 9% The Infinite Dial — Edison Research
  69. 69. Podcast Consumption 2014 11% 10% 16% 20% 22% 21% One Two Three Four or Five Six to Ten Eleven or More The Infinite Dial — Edison Research
  70. 70. Podcast Consumption 2015 15% 9% 17% 23% 22% 14% One Two Three Four or Five Six to Ten Eleven or More The Infinite Dial — Edison Research
  71. 71. Geolocation Services TRENDSEVEN twitter.com/ rhedpixel twitter.com/ brandbuzz
  72. 72. Branded Content is Growing TRENDEIGHT twitter.com/ rhedpixel twitter.com/ brandbuzz
  73. 73. Vast Majority Say Commercials Are a Fair Price to Pay For Free Content 5% 20% 75% Yes No Don't Know
  74. 74. Paid for Content ■ 65% of internet users pay. ■ 33% of internet users have paid for digital music online ■ 33% have paid for software ■ 21% have paid for apps for their cell phones or tablet computers ■ 19% have paid for digital games ■ 18% have paid for digital newspaper, magazine, or journal articles or reports ■ 16% have paid for videos, movies, or TV shows Pew Internet
  75. 75. Paid for Content ■ 15% have paid for ringtones ■ 12% have paid for digital photos ■ 11% have paid for members-only premium content from a website that has other free material on it ■ 10% have paid for e-books ■ 7% have paid for podcasts ■ 5% have paid for tools or materials to use in video or computer games Pew Internet
  76. 76. Here On Biz
  77. 77. Insane Human Curling
  78. 78. http://youtu.be/4ba1BqJ4S2M
  79. 79. I WanT, wHat I Want, when I want it, WHERE I WANT IT!
  80. 80. Getting In Touch twitter.com/brandbuzz www.linkedin.com/in/ amydelouise amydelouise.com vimeo.com/amydelouise plus.google.com/ +AmyDeLouise
  81. 81. Getting In Touch twitter.com/rhedpixel facebook.com/ RichHarringtonStuff plus.google.com/ +RichardHarrington/ linkedin.com/in/ richardharrington RichardHarrington.com vimeo.com/rhedpixel www.pinterest.com/ rhedpixel/
  82. 82. Emerging Social Media Trends You Need To Know Richard Harrington | RHED Pixel Amy DeLouise | Brand Strategist & Digital Storyteller twitter.com/ rhedpixel twitter.com/ brandbuzz

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