SlideShare a Scribd company logo
1 of 40
Social media  and business 201 #CIPCO
What’s going on out there? ,[object Object],[object Object],[object Object],[object Object]
The communication cycle is changing.
5 predicted trends for 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHY MOBILE? ,[object Object],I polled 200 people in my social networks, 90% said they slept with their cell phone.
POLL:  I use the following social networks TO VOTE text a code to 99503 or tweet @poll
How To Vote via Texting ,[object Object],[object Object],[object Object],TIPS EXAMPLE
Let’s take a look at the results
What just happened? ,[object Object],[object Object],[object Object],[object Object]
Thousands of potential tactics.
It’s easy to get overwhelmed.
What’s your strategy? <I’ll give you some ideas.>
Direct to consumer Reasons to engage ,[object Object],[object Object],[object Object]
Education
Mobilization
“ Socialize” your Web site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify story and source opps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THESE ARE EXAMPLES ,[object Object],[object Object],[object Object],[object Object],[object Object]
If there’s not a place to communicate, the audience will create one.
Times of Crisis Reactive example: Haiti ,[object Object],[object Object],[object Object],[object Object],[object Object]
Member cooperative communication
Create a wiki Why? If you need many people to contribute to a document or need a back up place for information. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where can you create a wiki? ,[object Object],[object Object],[object Object]
A private social network Why? If you want a social way to interact and email isn’t cutting it. ,[object Object],[object Object],[object Object],[object Object]
Case Study: Southern Union Company Used SharePoint ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where can you create a private network? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public goal setting and sharing Why? If you need to motive partners or employees or want  transparency and accountability ,[object Object],[object Object],[object Object],[object Object]
Hijack a conversation Why? Because misinformation and rumors are spreading, no one else is doing it, build online credibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Geo-location for  cooperatives, partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Monitor who is talking online Why? Just do it.
How? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual meetings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where can you create a virtual meeting? ,[object Object],[object Object],[object Object],[object Object]
CIPCO Smartphone Apps Why? Shows forward thinking, makes information easy to access ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What about security?
Social media/Online policy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t put ANYTHING online you wouldn’t be comfortable with the media or you mom looking at.
These are a few ideas to get you started.
THANK YOU ,[object Object]

More Related Content

What's hot

AEJMC12 State of the Industry: ONA
AEJMC12 State of the Industry: ONAAEJMC12 State of the Industry: ONA
AEJMC12 State of the Industry: ONA
Jody Brannon
 
How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age
Ayelet Baron
 
How social media revolutionized search marketing final deck
How social media revolutionized search marketing   final deckHow social media revolutionized search marketing   final deck
How social media revolutionized search marketing final deck
Optify
 
H&H Web Management Round Table June 2010 - Next in social media
H&H Web Management Round Table June 2010 - Next in social media H&H Web Management Round Table June 2010 - Next in social media
H&H Web Management Round Table June 2010 - Next in social media
Hallvarsson Halvarsson
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
Jason Piasecki
 

What's hot (20)

What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year Later
 
Social Networking Powerpoint
Social Networking PowerpointSocial Networking Powerpoint
Social Networking Powerpoint
 
Imre Social Media Presentation
Imre Social Media PresentationImre Social Media Presentation
Imre Social Media Presentation
 
Perfecting PR Strategy - Impact of social media
Perfecting PR Strategy - Impact of social mediaPerfecting PR Strategy - Impact of social media
Perfecting PR Strategy - Impact of social media
 
AEJMC12 State of the Industry: ONA
AEJMC12 State of the Industry: ONAAEJMC12 State of the Industry: ONA
AEJMC12 State of the Industry: ONA
 
Kiplinger presentation
Kiplinger presentationKiplinger presentation
Kiplinger presentation
 
Social Networks - The Good and the Bad
Social Networks - The Good and the BadSocial Networks - The Good and the Bad
Social Networks - The Good and the Bad
 
MBA PG - MTA e-Business | Social Media
MBA PG - MTA e-Business | Social MediaMBA PG - MTA e-Business | Social Media
MBA PG - MTA e-Business | Social Media
 
Writing/production for the web - BASIC principles
Writing/production for the web - BASIC principlesWriting/production for the web - BASIC principles
Writing/production for the web - BASIC principles
 
SLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More HelpSLSAE: Social Media: Less Hype, More Help
SLSAE: Social Media: Less Hype, More Help
 
How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age
 
Social Media Project Presentation (PPT) for NIIT
Social Media Project Presentation (PPT) for NIITSocial Media Project Presentation (PPT) for NIIT
Social Media Project Presentation (PPT) for NIIT
 
New approaches to research in a digital age
New approaches to research in a digital ageNew approaches to research in a digital age
New approaches to research in a digital age
 
How social media revolutionized search marketing final deck
How social media revolutionized search marketing   final deckHow social media revolutionized search marketing   final deck
How social media revolutionized search marketing final deck
 
H&H Web Management Round Table June 2010 - Next in social media
H&H Web Management Round Table June 2010 - Next in social media H&H Web Management Round Table June 2010 - Next in social media
H&H Web Management Round Table June 2010 - Next in social media
 
Social Media For Non Profits And Special Causes
Social Media For Non Profits And Special CausesSocial Media For Non Profits And Special Causes
Social Media For Non Profits And Special Causes
 
Q School: Social Media
Q School: Social MediaQ School: Social Media
Q School: Social Media
 
Drinking from a Fire Hose
Drinking from a Fire HoseDrinking from a Fire Hose
Drinking from a Fire Hose
 
Facebook Case Study + Solutions 2013
Facebook Case Study + Solutions 2013Facebook Case Study + Solutions 2013
Facebook Case Study + Solutions 2013
 
Social Networking: Past, Present & Future
Social Networking: Past, Present & FutureSocial Networking: Past, Present & Future
Social Networking: Past, Present & Future
 

Similar to Ideas and Tactics for CIPCO

Ct Business Expo Social Media, Is It A Marketing Tool (Tin180 Com)
Ct Business Expo   Social Media, Is It A Marketing Tool (Tin180 Com)Ct Business Expo   Social Media, Is It A Marketing Tool (Tin180 Com)
Ct Business Expo Social Media, Is It A Marketing Tool (Tin180 Com)
Tin180 VietNam
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing Seminar
Web Mentors
 

Similar to Ideas and Tactics for CIPCO (20)

Nacs08web
Nacs08webNacs08web
Nacs08web
 
Realtor And Social Media
Realtor And Social MediaRealtor And Social Media
Realtor And Social Media
 
Social Networking Fundamentals
Social Networking FundamentalsSocial Networking Fundamentals
Social Networking Fundamentals
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Introduction to effective social media marketing
Introduction to effective social media marketingIntroduction to effective social media marketing
Introduction to effective social media marketing
 
Whitney hoffman
Whitney hoffmanWhitney hoffman
Whitney hoffman
 
Engaging The Conversation
Engaging The ConversationEngaging The Conversation
Engaging The Conversation
 
Trainleaders1hr010410
Trainleaders1hr010410Trainleaders1hr010410
Trainleaders1hr010410
 
Ct Business Expo Social Media, Is It A Marketing Tool (Tin180 Com)
Ct Business Expo   Social Media, Is It A Marketing Tool (Tin180 Com)Ct Business Expo   Social Media, Is It A Marketing Tool (Tin180 Com)
Ct Business Expo Social Media, Is It A Marketing Tool (Tin180 Com)
 
Social Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comSocial Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.com
 
What's a government department doing on Twitter?
What's a government department doing on Twitter?What's a government department doing on Twitter?
What's a government department doing on Twitter?
 
I Con Social Media
I Con Social MediaI Con Social Media
I Con Social Media
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing Seminar
 
Trainleaders August2010
Trainleaders August2010Trainleaders August2010
Trainleaders August2010
 
Web 2 0 Watkins Meegan
Web 2 0 Watkins MeeganWeb 2 0 Watkins Meegan
Web 2 0 Watkins Meegan
 
Social Media Education Workshop for AAMGA University West
Social Media Education Workshop for AAMGA University WestSocial Media Education Workshop for AAMGA University West
Social Media Education Workshop for AAMGA University West
 
What Is Enterprise 2.0 - From WTF To FTW
What Is Enterprise 2.0 - From WTF To FTWWhat Is Enterprise 2.0 - From WTF To FTW
What Is Enterprise 2.0 - From WTF To FTW
 
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social Media
 
Social media for local government
Social media for local governmentSocial media for local government
Social media for local government
 

More from Sevans Strategy

Doers who inspire posters
Doers who inspire postersDoers who inspire posters
Doers who inspire posters
Sevans Strategy
 
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy lifeGet more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
Sevans Strategy
 
18 quotable moments, facts and stats for your social business
18 quotable moments, facts and stats for your social business18 quotable moments, facts and stats for your social business
18 quotable moments, facts and stats for your social business
Sevans Strategy
 
How to change your HARO workflow and become more productive
How to change your HARO workflow and become more productiveHow to change your HARO workflow and become more productive
How to change your HARO workflow and become more productive
Sevans Strategy
 
Why Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About ItWhy Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About It
Sevans Strategy
 
Search Marketing Expo: Blow me away blogging
Search Marketing Expo: Blow me away blogging Search Marketing Expo: Blow me away blogging
Search Marketing Expo: Blow me away blogging
Sevans Strategy
 
Why the Future of PR Is Social Collaboration (and how it determines our success)
Why the Future of PR Is Social Collaboration (and how it determines our success)Why the Future of PR Is Social Collaboration (and how it determines our success)
Why the Future of PR Is Social Collaboration (and how it determines our success)
Sevans Strategy
 
FTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
FTC Guidelines Overview: How it Impacts PR, Brands and BloggersFTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
FTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
Sevans Strategy
 
Our favorites: Sevans Strategy social tools
Our favorites: Sevans Strategy social toolsOur favorites: Sevans Strategy social tools
Our favorites: Sevans Strategy social tools
Sevans Strategy
 

More from Sevans Strategy (20)

100 tips and tools for creating content
100 tips and tools for creating content100 tips and tools for creating content
100 tips and tools for creating content
 
BUILDING THE BRAND OF "YOU"
BUILDING THE BRAND OF "YOU"BUILDING THE BRAND OF "YOU"
BUILDING THE BRAND OF "YOU"
 
The best tools for social marketers: SOCIAL FRESH EAST 2014
The best tools for social marketers: SOCIAL FRESH EAST 2014The best tools for social marketers: SOCIAL FRESH EAST 2014
The best tools for social marketers: SOCIAL FRESH EAST 2014
 
YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...
YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...
YOUNG ADULTS: How social media today impacts you tomorrow (and what to do abo...
 
The difference between content marketing and great content #socialfresh
The difference between content marketing and great content #socialfreshThe difference between content marketing and great content #socialfresh
The difference between content marketing and great content #socialfresh
 
Top Viral Videos Through The Eyes of a Toddler
Top Viral Videos Through The Eyes of a ToddlerTop Viral Videos Through The Eyes of a Toddler
Top Viral Videos Through The Eyes of a Toddler
 
Doers who inspire posters
Doers who inspire postersDoers who inspire posters
Doers who inspire posters
 
Get more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy lifeGet more done in less time, #workhacks for your busy life
Get more done in less time, #workhacks for your busy life
 
18 quotable moments, facts and stats for your social business
18 quotable moments, facts and stats for your social business18 quotable moments, facts and stats for your social business
18 quotable moments, facts and stats for your social business
 
Learn how to use Google+ Communities like a boss
Learn how to use Google+ Communities like a bossLearn how to use Google+ Communities like a boss
Learn how to use Google+ Communities like a boss
 
Social Media Citizen Engagement: Developing Strategy and Tactics
Social Media Citizen Engagement: Developing Strategy and TacticsSocial Media Citizen Engagement: Developing Strategy and Tactics
Social Media Citizen Engagement: Developing Strategy and Tactics
 
How to change your HARO workflow and become more productive
How to change your HARO workflow and become more productiveHow to change your HARO workflow and become more productive
How to change your HARO workflow and become more productive
 
Overview of the Use of Endorsements and Testimonials in Advertising
Overview of the Use of Endorsements  and Testimonials in Advertising Overview of the Use of Endorsements  and Testimonials in Advertising
Overview of the Use of Endorsements and Testimonials in Advertising
 
Why Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About ItWhy Companies Need Social Collaboration And What To Do About It
Why Companies Need Social Collaboration And What To Do About It
 
Search Marketing Expo: Blow me away blogging
Search Marketing Expo: Blow me away blogging Search Marketing Expo: Blow me away blogging
Search Marketing Expo: Blow me away blogging
 
Why the Future of PR Is Social Collaboration (and how it determines our success)
Why the Future of PR Is Social Collaboration (and how it determines our success)Why the Future of PR Is Social Collaboration (and how it determines our success)
Why the Future of PR Is Social Collaboration (and how it determines our success)
 
FTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
FTC Guidelines Overview: How it Impacts PR, Brands and BloggersFTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
FTC Guidelines Overview: How it Impacts PR, Brands and Bloggers
 
FTC Overview for Online Endorsements
FTC Overview for Online EndorsementsFTC Overview for Online Endorsements
FTC Overview for Online Endorsements
 
Social IRL: Atlanta
Social IRL: AtlantaSocial IRL: Atlanta
Social IRL: Atlanta
 
Our favorites: Sevans Strategy social tools
Our favorites: Sevans Strategy social toolsOur favorites: Sevans Strategy social tools
Our favorites: Sevans Strategy social tools
 

Recently uploaded

Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Recently uploaded (20)

Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 

Ideas and Tactics for CIPCO

Editor's Notes

  1. This slide is for display to the audience to show them how they will vote on your polls in your presentation. You can remove this slide if you like or if the audience is already comfortable with texting and/or voting with Poll Everywhere. Sample Oral Instructions: Ladies and gentlemen , throughout today’s meeting we’re going to engage in some audience polling to find out what you’re thinking, what you’re up to and what you know. Now I’m going to ask for your opinion. We’re going to use your phones to do some audience voting just like on American Idol. So please take out your cell phones, but remember to leave them on silent. You can participate by sending a text message. This is a just standard rate text message, so it may be free for you, or up to twenty cents on some carriers if you do not have a text messaging plan. The service we are using is serious about privacy. I cannot see your phone numbers, and you’ll never receive follow-up text messages outside this presentation. There’s only one thing worse than email spam – and that’s text message spam because you have to pay to receive it!