Devencore Social Media Slideshow 06.05.10 With Broadband


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A Commercial Real Estate Broker\'s Guide to Social Networks. Facebook, Twitter and LinkedIn ideas and ROI.

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  • Devencore Social Media Slideshow 06.05.10 With Broadband

    1. 1. What you should know…ROI Michael Houge, CCIM, SIOR Social Media-Tools for the Real Estate Broker
    2. 2. Social Media Revolution <ul><li>Social Media Revolution 2 Video </li></ul>
    3. 3. Information overload “chews” Time
    4. 4. The BIG Three <ul><li>Commercial Real Estate Brokerage Tools </li></ul>
    5. 5. facebook-What to Know <ul><li>facebook Facts and Figures </li></ul><ul><li>The Home Page </li></ul><ul><li>Your facebook Account- PERSONAL </li></ul><ul><li>A facebook (Fan) Page - BUSINESS </li></ul><ul><li>Sizzle </li></ul>
    6. 6. facebook is HUGE <ul><li>More than 400 million active users </li></ul><ul><li>More than 200 million users log on to facebook at least once each day </li></ul><ul><li>The fastest growing demographic is those 35 years old and older </li></ul><ul><li>More than 5 billion minutes are spent on facebook each day (worldwide) </li></ul><ul><li>Facebook now exceeds Google as the most visited site </li></ul><ul><li>About 70% of all users are OUTSIDE the US </li></ul>
    7. 7. Home Page FB MKH Where you spend most of your time….The basics.
    8. 8. Profile FB-MKH In depth information about you… What you share.
    9. 9. A facebook Page FB Chief This is NOT your Home Page……
    10. 10. facebook Rocks <ul><li>Unbelievable growth ($25B market share) </li></ul><ul><li>A great place to stay in touch…constant flow of data </li></ul><ul><li>Searchable database, advertising, Google optimization </li></ul><ul><li>Friends are your network </li></ul>
    11. 11. facebook Ideas-ROI <ul><li>Announce new assignments </li></ul><ul><li>Post economic data </li></ul><ul><li>Track your clients </li></ul><ul><li>Upload market information </li></ul><ul><li>Publicize your achievements </li></ul><ul><li>Submit industry related articles etc. </li></ul><ul><li>Share recent legal rulings </li></ul><ul><li>Herald community involvement </li></ul><ul><li>Re-publish articles you have authored </li></ul><ul><li>facebook Pages are an anything you want them to be…. </li></ul><ul><li>Constant evolvements and improvement…expect even more sizzle </li></ul>
    12. 12. You will…
    13. 13. Twitter-What I’ll Cover <ul><li>What the Heck is Twitter? </li></ul><ul><li>Twitter Facts and Figures </li></ul><ul><li>Your Account-Getting Started </li></ul><ul><li>Followers and Following </li></ul><ul><li>Tweeting-Real Time </li></ul><ul><li>Sizzle for CRE </li></ul>
    14. 14. What is Twitter? <ul><li>Mini-Blog ( 140 Characters) </li></ul><ul><li>Impersonal Media “Launch Pad” </li></ul><ul><li>Six Degrees of Separation </li></ul><ul><li>Hippest, noisiest most talked about digital media </li></ul><ul><li>Relevant to the next generation </li></ul>
    15. 15. Twitter is the Bomb <ul><li>Estimated More than 100 Million Twitter Accounts </li></ul><ul><li>Twitter Grew by 1,382% in One Year </li></ul><ul><li>Twitter’s Market Capitalization is Over $1 Billion </li></ul><ul><li>Bing and Google index Twitter </li></ul><ul><li>“ Digital Footprint” </li></ul>
    16. 16. Twitter-Your Account <ul><li>Sign Up-It’s Easy Sign Up </li></ul><ul><li>Your Twitter Profile Twitter </li></ul><ul><li>Profile Do and Don’t </li></ul>
    17. 17. “ Following” <ul><li>Followers Are Not “Friends” or “Contacts” </li></ul><ul><li>Following </li></ul><ul><li>Followers </li></ul><ul><li>How to Get Them and Why </li></ul>
    18. 18. The question is: “What's Happening?” It should be: “What interests you…right now?” My rule: If you Tweet, it ought to be something that people will care about.
    19. 19. Twitter Rocks! <ul><li>Unbelievable growth and innumerable apps </li></ul><ul><li>A great place to stay in touch…constant flow of data </li></ul><ul><li>Searchable database, advertising, Google optimization </li></ul><ul><li>Followers are from another network </li></ul><ul><li>Twitter is anything you want it to be…. </li></ul><ul><li>Constant evolvements and improvement…expect even more sizzle </li></ul>
    20. 20. Twitter for CRE-ROI <ul><li>Post a New Assignment </li></ul><ul><li>Ask for Advice </li></ul><ul><li>Set up a Client “Sounding Board” </li></ul><ul><li>Add an Inter-Office Intranet via Twitter </li></ul><ul><li>Find a Job or an Employee </li></ul><ul><li>Link to Your Blog </li></ul><ul><li>Herald a Success </li></ul><ul><li>Provide a Link to an Article or Market Data </li></ul><ul><li>Announce a Closing </li></ul><ul><li>Link to an Interesting Web Site </li></ul><ul><li>Promote a New… </li></ul><ul><li>Praise a Client or Colleague </li></ul><ul><li>All for FREE! </li></ul>
    21. 21. LinkedIn-What Works <ul><li>LinkedIn Metrics </li></ul><ul><li>The Home Page </li></ul><ul><li>Your Profile </li></ul><ul><li>Employment Aspects </li></ul><ul><li>Networking </li></ul><ul><li>Researching Clients and Prospects </li></ul><ul><li>Sizzle </li></ul>
    22. 22. <ul><li>“ LinkedIn is the Office , Facebook is the backyard BBQ and MySpace is the bar.” </li></ul><ul><li>Reid Hoffman, founder LinkedIn & PayPal </li></ul>
    23. 23. LinkedIn Whoa! <ul><li>Approximately 70 Million LinkedIn Users in 200 Countries </li></ul><ul><li>Every Second Someone Joins LinkedIn </li></ul><ul><li>The LinkedIn Market Cap. is Over $1.8 Billion </li></ul><ul><li>The Worlds Most Complete Resume’ </li></ul><ul><li>“ Digital Network” </li></ul>
    24. 24. Home Page LinkedIn Home MKH Info Central...
    25. 25. Profile LinkedIn Profile-MKH YOUR Complete Story...
    26. 26. Hiring…or Not Average Age: 41 Household Income: $109,703 Male: 64% Household Income $100k+ 53.5% Own Smartphone/PDA: 34% College Grad/Post Grad: 80.1% Business Decision Maker: 49% EVP/SVP/VP: 6.5% 24% Have a Portfolio Value of $250k+ Job Titles: C-Level Executives 7.8% EVP/SVP 6.5% Senior Management 16% Middle Management 18% 50% Are Business Decision Makers in Their Companies
    27. 27. The Networks <ul><li>Connections MKH </li></ul><ul><li>Connections of Connections </li></ul><ul><li>My Network Statistics Stats </li></ul><ul><li>Jobs </li></ul><ul><li>Groups </li></ul>
    28. 28. LinkedIn for Brokers <ul><li>Find a Client </li></ul><ul><li>Ask an Expert </li></ul><ul><li>Find an Employee </li></ul><ul><li>Seek a New Job (Hahahaha!) </li></ul><ul><li>Track your Specialty (Groups) </li></ul><ul><li>Link to Your Blog </li></ul><ul><li>Herald a Successful Transaction </li></ul><ul><li>Upload a Link to an Article or Market Data </li></ul><ul><li>Research a Potential Client </li></ul><ul><li>Upload a Presentation (Share) </li></ul><ul><li>Get an Introduction to …? </li></ul><ul><li>“ Old School” Cold-Calling </li></ul>
    29. 30. Michael Houge, CCIM, SIOR <ul><li>[email_address] </li></ul><ul><li>Chief Real Estate Company, LLC </li></ul><ul><li>500 Jackson Street </li></ul><ul><li>Saint Paul, Minnesota 55101-2320 </li></ul><ul><li>877.842.1031 - Toll Free </li></ul><ul><li>651.288.0300 - Office </li></ul><ul><li>651.389.9336 – efax </li></ul><ul><li> </li></ul>