This document contains an outline for a business plan covering various sections such as the executive summary, business overview, organizational structure, marketing plan, production plan, and financial plan. Each section includes subsections that provide details on topics like the company's vision, goals, strategies, management, products, production process, costs, budgets, financial statements, and assumptions. The plan aims to comprehensively describe all aspects of starting and operating the business.

1. Business Planning Contents
Page
1. Introduction 1
2. Executive Summery 2
3. The Business in detail 5
3.1 Business Overview 8
3.2 Vision Statement 9
3.3 Mission Statement 9
3.4 Corporate Values 9
3.5 Business Goals and Objectives 10
3.6 Business Strategy & Keys to success 11
3.7 Risk Management and Business Continuity 13
3.8 Succession Planning 14
4. Organizational Structure and Management 15
4.1 Management Profile 18
4.2 Board Of Directors 25
4.3 The Company’s Successes 27
4.4 SWOT Analysis – Company
4.5 Non Current Assets Relating to the Admin 30
4.5.1 Existing Non Current Assets 31
4.5.2 Non Current Assets - proposed 33

2. 4.6 Monthly and Yearly Depreciation 34
4.7 Maintenance Cost of Non Current Assets 36
4.8 Other Maintenance cost relating to the Admin 37
4.9 Admin related staff 38
4.10 Admin Related Staff Salaries (Monthly/Yearly) 40
4.11 Monthly /Yearly Total Admin cost 42
4.12 Monthly and Yearly Cash Flow 44
4.13 Admin staff Roles and Responsibilities 46
4,14 Action Plan- Overall 47
4.15 Management and Admin based Assumptions 50
4.16 Observations . Suggestions and Recommendations 53
5. Marketing Plan 54
5.1 Detailed description of the product/service 55
5.2 Product Life Cycle 57
5.3 Non Current Assets Relating to the Marketing 59
5.3.1 Existing Non Current Assets 61
5.3.2 Proposed Non Current Assets 63
5.4 Monthly and Yearly Depreciation Cost 65

3. 5.5 Maintenance cost Relating to the N/C/A 67
5.6 Other Maintenance cost 68
5.7 Marketing Related Staff 69
5.8 Marketing Related Staff salaries & Other 71
5.9 Monthly/Yearly Marketing Related Total Cost 73
5.10 Monthly/Yearly Cash Flow 75
5.11 Copy rights, Patents and secret Information’s 78
5.12 Competitor Analysis 79
5.13 SWOT Analysis- Competitors 81
5.14 Market Analysis 83
5.15 Market Segmentation and Positioning 84
5.16 Location 85
5.17 Main Customers 86
5.18 Total Demand for the particular Product 87
5.19 Aggregate Demand 88
5.20 Market Share 89
5.21 Selling Price 90
5.22 4ps of Marketing 91
5.23 Break Even Analysis 92
5.24 Monthly and Yearly Sales Forecasting 93

4. 5.25 Marketing Promotional Methods 94
5.26 Overall Marketing Strategies 95
5.27 Market Penetration 96
5.28 Strategy for growing the Business 97
5.29 Channel of Distributing Strategy 98
5.30 Marketing Research and Development 99
5.31 Communication Strategy 100
5.32 Overall Sales Strategy 101
5.33 Marketing Budget 102
5.34 Marketing Related Assumptions 104
5,35 Observations, Suggestions and Recommendations 105
6 Production /Operational Plan 106
6.01 Production Process 107
6.02 Non Current Assets Relating to the production 110
6.02.1 Existing Non Current Assets 111
6.02.2 Proposed Non Current Assets 113
6.03 Monthly and Yearly Depreciation Cost 114
6.04 Life Time of the fixed assets 115
6.05 Repairing cost of Machineries 117

5. 6.06 Sources of purchasing of Machineries 119
6.07 Expected Capacities 120
6.08 Capacity utilization plan 122
6.09 Production Targets and Incentive Schemes 123
6.10 Existing Costing Methodologies 125
6.11 Terms and conditions of purchasing of Machineries 127
6.12 Factory layout 128
6.13 Raw material requirement 130
6.14 Direct cost of Raw materials 132
6.15 Availability of Raw materials 134
6.16 Skill Labor Analysis 135
6.17 Un Skill Labor Analysis 137
6.18 Direct labor cost 138
6.19 Indirect Labor Cost 139
6.20 Skilled Labor Cost 140
6.21 Unskilled Labor Cost 141
6.22 Labor availability 142
6.23 Labor Productivity 143
6.24 Production Staff Organization Structure 144
6.25 Production Staff Role and Responsibilities 145

6. 6.26 Other Maintenance Cost 146
6,27 Existing Technology and Technology Development Plan147
6.28 Daily/Weekly/Monthly Repairing and Maint. Time Plan 148
6.29 Overhead cost Allocation Methods and Assumptions 150
6.30 Monthly and Yearly Cash Flow 151
6.31 Direct Cost Analysis 152
6.32 Overhead Cost Analysis 154
6.33 Direct Cost Per Unit Calculation 156
6.34 Break Even Production Analysis 158
6.35 Total Production Cost 160
6,36 Cost per unit calculation 162
6.37 Action Plan Relating To the Production 163
6.38 Production Related Assumptions 164
6.39 Observations, Suggestions and Recommendations 165
7 Financial Plan 166
7.01 Existing Non Current Assets Details 167
7.02 Proposed Non Current Assets Details 169
7.03 Existing Working Capital Details 171
7.04 Proposed Working Capital Details 173
7.05 Total Capital Structure(Existing and Proposed) 175
7.06 Depreciation and Accumulated Depreciation Details 177
7.07 Section Related Overhead Cost Analysis 180
7.08 Manufacturing Account 182

7. 7.09 Break Even Analysis 185
7.10 Trading Profit and Loss Account 187
7.11 Cash Flow Statement 190
7.12 Balance Sheet 194
7.13 Ratio Analysis and key performance indicators 196
7.14 Action Plan Related to the Finance 198
7.15 Finance related Assumptions 199
7.16 Observations , Suggestions and Recommendations 200
8 Annexure
8.01 Photograph of Products 201
8.02 Sales and Profitability Objectives 202
8.03 Market Surveys 203
8.04 Production Flow Charts 204
8.05 Marketing Materials 205
8.06 Advertisements 206
8.07 Press releases 207
8.08 Historical Financial Statements 208
8.09 Table of Current Profit and Loss Statement 209
8.10 Projected Profit and Loss Statements 210
8.11 Current Cash Flow Statement 211
8.12 Projected Cash flow Statement 212
8.13 Balance Sheet 213
8.14 Projected Balance Sheet 214
8.15 Key Contracts 215
Developed By Dr. Premasiri Gamage
Chairman Business Development Centre
premasirigamage@yahoo.com

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