This document provides an overview of a business plan to launch a new lifestyle innovation venture. In 3 sentences: The business aims to improve quality of life by achieving increases in disposable time for busy people. The plan outlines the vision, products/services, potential market and customers, business model, marketing strategy, operations, management team, and investment requirements. The goal is to address serious crises facing the economic well-being of households, government, and companies in Japan over the last 20 years through this new venture.

1. PUBLIC
We’ll achieve increases in busy people’s disposable time!!
Great Voyage Plan [ draft ]
Aim to improve the quality of life
Lifestyle Innovation Venture
PROJECT
KICK OFF MTG
Presented by 2012.3.5.Mon
Capt.Tamaki Last updated; 2012/3/3
Referred to “MBA Business Plan” by Globis 1

2. Table of Contents
1. Executive Summary
2. Vision / Mission
3. Product / Service
4. Potential Market / Customers
5. Business Model / Business Strategy
6. Marketing Strategy
7. Operation
8. Management Team / Founder
9. Investment Requirement
10. Financial Condition and Financial Forecast
2

3. 1. Executive Summary
• Executive Summary
• About us
• Business Overview
• Purpose
• Market / Product / Service / Competitive Situation
• Management Team / Founder
• Investment Need
• Financial Situation and Forecast
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4. 2. Vision / Mission
• Vision / Mission
• Vision
• What future we draw
• Appearance of our business after 5 years
• Mission / Management Principles
• What we want to achieve through our business
• How we contribute to our stakeholders (Shareholders / Customers / Employees )
• Why do management on the basis of what values
• Business Goal
• What to do with the exit of our business
• Milestones to be achieved in one year what is the most recent
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5. 3. Product, Service
• Product, Service
• Business Overview
• History of Establishment
• Why to start this business
• What is the current challenges we’re facing
• Contents of Product, Service
• What are the characteristics of our products and services
• Basis can be satisfied the customer at our products and services
• What value we provide
• Currently, What are in the life-cycle our products and services
• What happens to future products and services
• Comparison with competing products and services
• How to guarantee quality of our products and services
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6. 4. Potential Market, Customers, Competitiors
• Potential Market, Customers
• How much size the market is
• Why market to grow to where future
• What are the real needs of the market
• The target customers we aim at
• What characteristics of our potential customers
• Why give customers to select our products and services
• Who will use our service in the future
• Industry structure
• Analysis of the Industry structure
• Suppliers, Business partners and Bargaining power between them
• The possibility of new entrants and replacement
• Competitors
• Competitive environment
• Competitors’ map
• SWOT analysis
• How to differentiate
• The difference of price and quality between ours and our competitors
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7. 5. Business Model / Business Strategy
• Business Model
• Our stakeholders ( business partners / Customers )
• Who to buy / pay our products and services
• Billing mechanism of our business
• Earnings structure of our business
• Business Strategy
• KSF ( Key Success Factors ) of our business
• Our Basic Strategy
• What is Our Competitive advantage / How to sustain it
• Who are our competitors / Why we can beat them
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8. 6. Marketing Strategy
• Marketing
• How to build up the brand of our products and services
• How to promote repeat purchase
• Pricing strategy
• How much we expect gross profit of our business
• How to sell through our sales channels / Business partners we expect to tie up with
• Margin of our sales channels / How much we set the street price
• How to promote and advertise our products and services
• How much we need to implement measures to promote and advertise
• How much we estimate effectiveness of promotion and advertising (CVR)
• How to execute our sales promotion plan
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9. 7. Operation / R&D
• Operation
• What facilities are required
• How much costs Initial and ongoing capital investment
• The capacity of the facility
• How to operate our business scheme
• How to control our business process
• What are the challenges of the operation
• What needs to be done to maintain / improve operational quality
• R&D
• Future R&D plan
• How much needs to R&D from now
• Who are our R&D partners
• R&D risk analysis
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10. 8. Management Team / Founder
• Management Team
• Top of the major department
• Full-time director / Non-executive director
• Division of roles and responsibilities
• Expertise in areas of responsibility
• Determine and adjust the design of executive compensation
• External collaborators
• Management Advisors / Accountants / Lawyers / Consultants
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11. 9. Investment Requirements
• Investment schemes
• How much needs to be invested / loaned
• Which to use investment / loan fund
• Desirable finance scheme of funding
• Capital issue pricing / Ratio of stock holding
• Conditions for Investment
• Monthly business reporting
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12. Analysis of present state in Japan : Suffering 3 Factors of Economic entity
Over the last 20 years, 3 factors of economic entity in Japan have been all facing serious
crises.
• Tax revenue shortfalls
• Derogation of international status
Government
Household Companies
• Job shortage / Low salary / Jobless problem • Decline in international competitiveness of Japanese industries
• Difficulty in raising a baby due to shortage in baby farm
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