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Analysis Of a Business
1. Macro Environment Situation
 Economic and Business
Conditions
 Technological Situation

 Political and legal situation
 Social and Cultural situation
2. Market situation
 Products / Services
 Description of Market area
 Economic of Market Area
 Demographics of Market Area
 Conditions of Market Area
 Competitive Situation
 Target Customers Information’s
 Marketing Objectives
 Marketing Expenditure Budget
 Marketing Strategies
 Marketing Mix
 Marketing and sales plan ( Actual
vs Budgeted)
3. Production Information’s
 Production Process
 Production Trends
 Total Manufacturing Cost
 Direct Cost Per Unit
 Costing Methods
 Production Overhead Cost
 Capacity Utilization
 Skilled and Unskilled Labor
Information’s
 Inventory Control
 Waste Management Systems
4. Management Related Information’s
 Vision and Mission Statement
 Owners Information’s
 Management Team
 Organization Structure
 Actions Plans
 Legal Structure
5. HRM Related Information’s
6. Finance Related Information’s
 Owners Equity
 Percentage of Ownership
 Total Equity Capital
 Loan Capital
 Cash Flow Statements
 Income Statements
 Balance Sheet
 Budgets
 Ratio Analysis
Developed by
Dr.Premasiri Gamage

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Business analysis

  • 1. Analysis Of a Business 1. Macro Environment Situation  Economic and Business Conditions  Technological Situation   Political and legal situation  Social and Cultural situation 2. Market situation  Products / Services  Description of Market area  Economic of Market Area
  • 2.  Demographics of Market Area  Conditions of Market Area  Competitive Situation  Target Customers Information’s  Marketing Objectives  Marketing Expenditure Budget  Marketing Strategies  Marketing Mix
  • 3.  Marketing and sales plan ( Actual vs Budgeted) 3. Production Information’s  Production Process  Production Trends  Total Manufacturing Cost  Direct Cost Per Unit  Costing Methods  Production Overhead Cost  Capacity Utilization
  • 4.  Skilled and Unskilled Labor Information’s  Inventory Control  Waste Management Systems 4. Management Related Information’s  Vision and Mission Statement  Owners Information’s  Management Team
  • 5.  Organization Structure  Actions Plans  Legal Structure 5. HRM Related Information’s 6. Finance Related Information’s  Owners Equity  Percentage of Ownership
  • 6.  Total Equity Capital  Loan Capital  Cash Flow Statements  Income Statements  Balance Sheet  Budgets  Ratio Analysis