Institute biz&financ plan Q410

The Institute of Vision & Message %%%%%
Business & Financial Plan

Jedna od tri d.o.o. / One of Three LLC

Ana Soric / CEO

+385 99 2909011

Trg Ivana Kukuljevica 11

10090 Zagreb, Croatia

soric@jednaodtri.hr

www.sail.hr/media / www.jednaodtri.hr

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Table of Contents
1.0 Executive Summary .................................................................................................................................1
1.1 Objectives......................................................................................................................................3
1.2 Mission ..........................................................................................................................................4
1.3 Keys to Success ............................................................................................................................8
2.0 Company Summary .................................................................................................................................9
2.1 Company Ownership ...................................................................................................................12
2.2 Start-up Summary........................................................................................................................13
2.3 Company Locations and Facilities ...............................................................................................15
3.0 Products and Services ..........................................................................................................................15
3.1 Product and Service Description .................................................................................................16
3.2 Competitive Comparison..............................................................................................................23
3.3 Sales Literature ...........................................................................................................................24
3.4 Fulfillment ....................................................................................................................................26
3.5 Technology..................................................................................................................................26
3.6 Future Products and Services .....................................................................................................27
4.0 Market Segmentation ............................................................................................................................27
5.0 Target Market Segment Strategy ..........................................................................................................28
5.1 Market Needs ..............................................................................................................................28
5.2 Market Trends .............................................................................................................................29
5.3 Market Growth .............................................................................................................................33
6.0 Service Business Analysis.....................................................................................................................38
6.1 Business Participants ..................................................................................................................39
6.2 Distributing a Service...................................................................................................................48
6.3 Competition and Buying Patterns ................................................................................................48
6.4 Main Competitors.........................................................................................................................48
7.0 Web Plan Summary...............................................................................................................................49
7.1 Website Marketing Strategy.........................................................................................................49
7.2 Development Requirements ........................................................................................................50
8.0 Strategy and Implementation Summary .................................................................................................50
8.1 SWOT Analysis............................................................................................................................50
8.1.1 Strengths ........................................................................................................................50
8.1.2 Weaknesses ...................................................................................................................51
8.1.3 Opportunities ..................................................................................................................51
8.1.4 Threats ...........................................................................................................................51
8.2 Strategy Pyramid .........................................................................................................................52
8.3 Value Proposition ........................................................................................................................53
8.4 Competitive Edge ........................................................................................................................53
8.5 Marketing Strategy ......................................................................................................................54
8.5.1 Positioning Statement .....................................................................................................55
8.5.2 Pricing Strategy...............................................................................................................55
8.5.3 Promotion Strategy .........................................................................................................55
8.5.4 Distribution Strategy........................................................................................................55
8.5.5 Marketing Programs ........................................................................................................56
8.6 Sales Strategy .............................................................................................................................57
8.6.1 Sales Forecast ................................................................................................................58
8.6.2 Sales Programs...............................................................................................................59
8.7 Strategic Alliances .......................................................................................................................60
8.8 Milestones ...................................................................................................................................61
9.0 Management Summary .........................................................................................................................63
9.1 Organizational Structure ..............................................................................................................63
9.2 Management Team......................................................................................................................63
9.3 Management Team Gaps ............................................................................................................63
9.4 Personnel Plan ............................................................................................................................63
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Table of Contents
10.0 Financial Plan .....................................................................................................................................64
10.1 Start-up Funding .......................................................................................................................64
10.2 Important Assumptions ..............................................................................................................65
10.3 Key Financial Indicators.............................................................................................................65
10.4 Break-even Analysis ..................................................................................................................66
10.5 Projected Profit and Loss ..........................................................................................................67
10.6 Projected Cash Flow..................................................................................................................70
10.7 Projected Balance Sheet ...........................................................................................................72
10.8 Business Ratios .........................................................................................................................73
10.9 Long-term Plan ..........................................................................................................................75
10.10 The Investment Offering ..........................................................................................................75
10.11 Valuation .................................................................................................................................76
10.12 Use of Funds ...........................................................................................................................76
10.13 Payback...................................................................................................................................77

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The Institute of Vision and Message

1.0 Executive Summary

The Institute of Vision & Message is a private research laboratory which will conduct
research in nanotechnology, robotics and technology of the social development. Three
main locations of the Institute: Facility Incheon City, Korea (to be built), Facility at the
Island of Korcula/Blato, which will serve for research in agronomy, economics and
genetics; and Virtual institute (to be created), which will serve for research in social
development, cognitive modeling, artificial intelligence, and IT neurological research.

Proposed business plan and project scope for the next 7 years is a vision of how the
market, the high-end technology industries and the society will look like in that time
frame and beyond, however, as the market is vibrant and unexpected the Institute will
adapt its strategy, projects and all to the market trends. A vision of upcoming society, such
an intangible projection of the future could hardly be quantified or measured, yet this
business plan manages to put the vision in a relation of expenses, business model and
return of investments.

Historically, and even more, posthistorically, the idea is for the Institute to create
noncompetitive placid society, consequently rendering abatement of masproduction,
culturing self-sustainable networked communities who all participate in the same realization
of the common good and in reaching global SOCIAL OPTIMUM. Inauguration of the
intellect and creation as a main value in a society. Abatement of the social contract.
Realization of the human as a free individual. Discovering and applying complex systems.
Discovering polidimension(s) placing neohuman or posthuman phase on the lowest notch
of the development ladder.

Manipulating with atoms and nanostructures, creating new communication paradigm,
developing human interaction interface or intelligent cybernetic entity, represent the tools
the Institute will use for achieving its goal: reaching the next stage of human and
posthumanevolution.

If we ought to define business infrastructure of the system(s) we define it as a new open
business model thriving on the complexity of the system behind. The supremacy of the
proposed system doesn’t mean merely breaking the barriers between sectors: SME-s,
academia, corporate, NGO, civil society etc. because it would be a negative definition, it has
to be in linking all social producing powers in complex yet flexible infrastructure/
system, hitherto an element of even complex system, or a cluster of systems; congregating
infrastructures, ideas, investments and economy sectors.

The legal infrastructure is viable as long as it provides flexible, sustainable and non-
cumbersome system that both could provide economic feasibility for the contemporary
market and sustainability and responsibility for the future one. Furthermore, the goal of the
Institute is to create progress, new economies, new systems and new value in a society at

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large.

A legal framework of the Program is a company with the shared capital, or a cluster of ltd
companies. The company Jedna od tri d.o.o. (One of Three LLC) would serve as a
management company to carry out vision and to set the infrastructure for the Institute. The
Institute’s company will be developed towards Network Partnership (instead of Public-
Private Partnership). The goal for The Institute is to be developed into the largest
international consortium on the planet.

Strategic goals of the Institute simultaneously represent the benefits for the Institute and
for the society at large. Deconstruction of all retrograde historic infrastructures and
paradigms of the society which is due to come through deconstruction of retrograde
economic structures: division of labor, mass production, competition, value chain and
such and by de-emphasizing its impact on social processes.Deconstruction of
communication codes and proposal of a new communication paradigm and even new
language. Multiplication of human potential and intelligence. Freeing human being of the
constraints s of the physical (body). Discovering polidimension(s). Proposed
infrastructure of the Institute, surprisingly enough, is capable to generate revenue as well
as to produce new value, infrastructures, idioms and, respectively, a new society and
Human 2.0.

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1.1 Objectives

The Institute of Vision & Message is a private research laboratory which will
conduct research in nanotechnology, robotics and technology of the social
development. Three main locations of the Institute: Facility Incheon City,
Korea (to be built), Facility at the Island of Korcula/Blato, which will serve for
research in agronomy, economics and genetics; and Virtual institute (to be
created), which will serve for research in social development, cognitive
modeling, artificial intelligence, and IT neurological research.

Proposed business plan and project scope for the next 7 years is a vision of
how the market, the high-end technology industries will look like in that time
frame and beyond, however, as the market is vibrant and unexpected the
Institute will adapt its strategy, projects and all to the market trends. The
value of the Institute’ s infrastructure is flexibility and complexity allowing any
kind of change or adaptation to occur without stressing out the system, or even
to constantly produce new systems. Furthermore, it is a vision as how society
would like in the near future; even more the Institute will vigorously shape the
future, and correspond as a bellwether for the future society,which is its main
objective.

A vision of upcoming society, such an intangible projection of the future could
hardly be quantified or measured, yet this business plan manages to put the
vision in a relation of expenses, business model and return of investment.

The idea for the Institute is to create a superior infrastructure that thrives on
progressive economic idea that perceives the Institute as a research facility
gathering global brains and creating brain network able to generate
products, revenue and profit but able to generate new paradigms and new
society.

Idea is to set the basic research and development infrastructure; research
would then be conducted at the Institute and in collaboration with other global
research teams. In its development the Institute would increase the number
of scientist and researchers; however, it would still make an effort to
preserve the small teams and focus on collaborating with other institutes,
SME-s, corporations, and partnering with other research projects. The
objective is to transform vision into exploit.

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1.2 Mission

Manipulating with atoms and nanostructures, creating new communication
paradigm, developing human brain interaction interface or intelligent
cybernetic entity, represent the tools the Institute will use for achieving its
goal: reaching the next stage of human and posthuman evolution.

The research at the Technology of the Social Development division of the
Institute could represent the biggest breakthrough since its mission is to
generate new reality. The division will try to put into perspective
development of the production and production technology, to contextualize
division of labor, mass production and their impact on social processes,
furthermore to provide a vision of the new socio-political system(s), using
simulations and virtual simulations, cognitive modeling, theories of networks,
systems, quantum physics, AI, etc.; furthermore it will explore the
possibility of creating human brain network interface; also using linguistics,
mathematics and semiotics it will tray to produce new communication
paradigm. Every development research topic, division and project would
correspond to the idea of carrying out the next step of human evolution.

Historically, and even more, posthistorically, the idea is for the Institute to
create noncompetitive placid society, consequently rendering abatement of
masproduction, culturing self-sustainable networked communities who all
participate in the same realization of the common good and in reaching global
SOCIAL OPTIMUM. Inauguration of the intellect and creation as a main value
in a society. Abatement of the social contract. Realization of the human as
a free individual. Discovering and applying complex systems. Discovering
polidimension(s) placing neohuman or posthuman phase on the lowest
notch of the development ladder.

Following excerpt from the movie Waking Life represent similar vision, or
the perception the Institute can relate to.

Telescopic Evolution - Waking Life movie, excerpt from the movie,
represent the vision the Institute is relating to:

"If we're looking at the highlights of human development, you have to look at
the evolution of the organism and then at the development of its
interaction with the environment. Evolution of the organism will begin with
the evolution of life perceived through the hominid coming to the evolution of
mankind. Neanderthal and Cro-Magnon man.

Now, interestingly, what you're looking at here are three strings: biological,
anthropological — development of the cities — and cultural, which is human
expression.

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Now, what you've seen here is the evolution of populations, not so much
the evolution of individuals. And in addition, if you look at the time scales
that are involved here — two billion years for life, six million years for the
hominid, 100,000 years for mankind as we know it — you're beginning to
see the telescoping nature of the evolutionary paradigm. And then when
you get to agricultural, when you get to scientific revolution and industrial
revolution, you're looking at 10,000 years, 400 years, 150 years. You're
seeing a further telescoping of this evolutionary time.

What that means is that as we go through the new evolution, it's gonna
telescope to the point we should be able to see it manifest itself within our
lifetime, within this generation. The new evolution stems from information,
and it stems from two types of information: digital and analog. The digital
is artificial intelligence. The analog results from molecular biology, the
cloning of the organism. And you knit the two together with neurobiology.
Before on the old evolutionary paradigm, one would die and the other would
grow and dominate. But under the new paradigm, they would exist as a
mutually supportive, noncompetitive grouping. Okay, independent from the
external.

And what is interesting here is that evolution now becomes an individually
centered process, emanating from the needs and desires of the individual,
and not an external process, a passive process where the individual is just
at the whim of the collective.

So, you produce a neo-human, okay, with a new individuality and a new
consciousness. But that's only the beginning of the evolutionary cycle
because as the next cycle proceeds, the input is now this new intelligence. As
intelligence piles on intelligence, as ability piles on ability, the speed
changes. Until what? Until we reach a crescendo in a way could be imagined
as an enormous instantaneous fulfillment of human, human and neo-human
potential. It could be something totally different. It could be the amplification
of the individual, the multiplication of individual existences. Parallel
existences now with the individual no longer restricted by time and space.

And the manifestations of this neo-human-type evolution, manifestations
could be dramatically counter-intuitive. That's the interesting part.

The old evolution is cold. It's sterile. It's efficient, okay? And its
manifestations of those social adaptations. We're talking about parasitism,
dominance, morality, okay? Uh, war, predation, these would be subject to
de-emphasis. These will be subject to de-evolution. The new evolutionary
paradigm will give us the human traits of truth, of loyalty, of justice, of
freedom. These will be the manifestations of the new evolution. And that is
what we would hope to see from this. That would be nice."

"Ostendo primo conditionem hominum extra societatem civilem (quam
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conditionem appellare liceat statum naturae) aliam non esse quam bellum
omnium contra omnes; atque in eo bello jus esse omnibus in omnia."

Hobbes,Thomas; Leviathan or The Matter, Forme and Power of a Common
Wealth Ecclesiasticall and Civil, 1651

Social contract comes after so called „state of the nature“, in which an
individual’s actions are bound only by his or her personal power; „state of the
nature“ is a state of, bellum omnium contra omnes, war of everyone against
everyone. Social contract is a technology by which an individual gives up its
freedom in order for the society to reach a social order.

The phenomenology of the Social Contract should also be perceived in the
context of socio-political environment and the ideological infrastructure the
authors were part of; way before industrial revolution and even before modern
(national) state was born. From that perspective concept of Social Contract
was the highest socio-political technology of the social reality.

Question of free will and freedom should be perceived in the context of social
development, and social contract (Rousseau at large). We could argue, the
individual would never claim its freedom nor power, until the social contract is
abated.

There is definitely a tremendous need for the individual to (re)claim the
power. In the history of humankind people were never claiming that
fundamental power, rather they were willingly handing it over to the
institutions of the social contract.

Power was never in a possession of just a few, it is a network of individual
powers, as Foucault (1994) claims; however it is being constantly exchanged
in this pseudo power-exchange relationship/grid, thus it is impossible to
create new idiom or accomplish any significant breakthrough.

In the context of realization of a posthuman ideal the question of freedom
is no longer a question, because it transcends any conveyable idioms,
structures or references.

One has to use accepted idioms in order to convey and communicate the idea
and the message. However, our language is still rather primitive thus it is
easier to convey philosophical message in mathematical formulas/language/
syntax. We should use hapax or an idiosyncratic system or an idea that
does not recognize its definition or identity; the entity emptied of its
references in order to create new society, which would in the next phase
abate itself to render non-society, or a network of individuals. Therefore for
the significant development to be accomplished we need to create more
complex language and syntax.

Marx (1859) claims social production is conditioned by the development of
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material forces of production, independent of individual will. However, in
the new era relations of production diverge, in eccentric fashion
(Baudrillard, 1981), from the given superstructures, opening a possibility for a
new society to emerge and overwrite historical production relations.
Furthermore, future social production could rely on realization of the free
will of the individual since it stems from the complex systems that
transcend Marx’s (1859) idea that new superior relations of production never
replace older ones before the material conditions for their existence have
matured within the framework of the old society. In such a social production
(or rather emanation) we could break out from the class struggle as the
only socio-political tool for a social developmet.

The main concern in the first phase of the research in the technology of social
development will be revisiting key elements of the Marx’s Historical
Materialism; capital, landed property, wage-labour; the State, foreign
trade, world market.

The project that would have its priority would be the ones that are most
likely to create ruptures in the social contract and ones that are using
technology for human and post human social and individual advancement, and
which are at the same time aimed at bypassing the idea of humankind
becoming slaves to technology; namely:

1.Mathematical theorem proving “networked partnership(s)” and/or similar
socio-economic infrastructure (which mean infrastructure based on mutually
supportive and noncompetitive system) is tremendously more viable than
retrograde economic infrastructure based on competition and like phenomena.

2.Mathematical theorem proving the possibility of creating a society outside
the social contract, transcending historical materialism via complex systems.

3.Creating interface for brain-to-brain communication.

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1.3 Keys to Success

If we ought to define economical infrastructure of the system(s) we define
it as a new open business model thriving on the complexity of the system
behind. The supremacy of the proposed system doesn’t mean merely breaking
the barriers between sectors: SME-s, academia, corporate, NGO, civil
society etc. because it would be a negative definition, it has to be in
linking all social producing powers in complex yet flexible infrastructure/
system, hitherto an element of even complex system, or a cluster of systems;
congregating infrastructures, ideas, investments and social and economy
sectors.

Economic Vision – The idea of Networked Partnerships presuppose all
social producing powers linked in a dynamic Modular Producing Units that at
any given moment could be instantly restructured. In the second phase the
system will be intelligent enough to make an adjustment organically by itself.

Business model for the Institute is set to assure not only swift and constant
revenue flow, but to assure self-sustainability of the Institute.

The legal infrastructure is viable as long as it provides flexible, sustainable
and non-cumbersome system that both could provide economic feasibility
for the contemporary market and sustainability and responsibility for the
future one. Furthermore, the goal of the Institute is to create progress, new
economies, new systems and new value in a society at large.

Basic infrastructure: Network, Complex, Fluid, Organic

Economic infrastructure: Networked partnership(s), international
consortium, weak links in a constant shift able to produce system that
would assure constant flow of revenue and investments, ideas, growth and
development, making the Institute self-sustainable.

The Institute’s framework presupposes research on social development
would influence the given infrastructure of the Institute in its development.

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2.0 Company Summary

The Institute will propose its own infrastructure and the system. System
is a cloud (in the sense of computer cluster) of investments, projects,
brains, researches, products etc., and it is without designated instance,
course or direction. It is a like a cloud or a cluster of dandelion’s
(blowhead) propellers. The process of movement and connecting is
random. The question is where does the system emanates from; and
what is its impeller? Could the system be selfemanating, or could the
random energy be the perpetuum mobile? Another idea perceives
infrastructure and the system as a double vortex, a self-generating,
hyperconnected dynamic entity which constantly produces new reality.

Proposed infrastructure of the Institute in 2008


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2.1 Company Ownership

A legal framework of the Program is a company with the shared capital,
or a cluster of ltd companies or a stock company. The company Jedna od
tri d.o.o. (One of Three ltd) would serve as a management company to
carry out vision and to set the infrastructure for the Institute. The
Institute' s company will be developed towards Network Partnership
(instead of Public-Private Partnership). The goal for The Institute is to be
developed into the largest international consortium on the planet.

The idea is for the Institute to share ideas, researches, data etc. with
the companies in the industry who are willing to share the same. In the
second phase the data and research would be shared with everyone
and all. Rationale behind that idea is that competition is not viable game in
the industry any more. Partnership and mutually supportive entities are
what could produce greater value. Project documentation that wold
follow this business plan will go into details of the proposed legal
framework, economic system and any other system, which is a base for
the development of the Institute.

Category of investments anticipated

1. Private Equity / Venture Capital - global joint venture capital

2. Government (Republic of Korea, EU)

4. World Bank loan

5. Grants

6. IPO

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2.2 Start-up Summary

Detailed start-up expenditures in appendix

1.0 infrastructure

1.1 Facility location Korea/Incheon................46.800.000 Euro

1.2. Facility location Island of Korčula/Blato............ 2.210.000 Euro

1.3. Virtual Infrastructure......................7.350.000 Euro

2.0 Peopleware.............................8.080.700 Euro

3.0 Mediaware...............................1.870.000 Euro

4.0 Legal.......................................750.000 Euro

5.0 Maitenance...............................450.000 Euro

6.0 Other long term assets..............20.000.000 Euro

Total: 87.510.700 Euro

120.530.729 USD

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Table: Start-up
Start-up

Requirements

Start-up Expenses
Legal $1,530,729
Infrastructure $12,000,000
$0
$0
$0

Total Start-up Expenses $13,530,729

Start-up Assets
Cash Required $27,000,000
Start-up Inventory $6,000,000
Other Current Assets $6,000,000
Long-term Assets $68,000,000
Total Assets $107,000,000

Total Requirements $120,530,729

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2.3 Company Locations and Facilities

1. The Institute facility Incheon City, Korea (to be built)

2. The Virtual Institute – brainharvest.biz, etc. (to be developed)

3. Facility location Island of Korčula/Blato (to be constructed)

3.0 Products and Services

Products: Innovations (in nanotechnology, robotics, cybernetics, information and virtual
products), patents, licences
Services: Consulting, advertising, virtual services.
Virtual products/services: Virtual spaces selling and renting, virtual product selling,
virtual service etc.

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3.1 Product and Service Description

Projects (Research scopes), Divisions and Products

Division of Nanotechnology

Research scope Construction and programming of robots with overall
dimensions at the nanoscale. Research related to autonomous systems,
equipment prototyping, execution software and system development.

Innovations

A. Develop solutions, interfaces and applications that would lead in a
further development of nanorobotics: enable improved visualization of the
processes, predictions of the behavior, enabling improved nano to macro
world interface.

B. Construction and programming of bio naorobots. Nano to macro world
interface architecture – an architecture enabling instant access to artificial
nanorobots and its control and maintenance.

C. Construction and programming of artificial nanorobots. Nano to macro
world interface architecture – an architecture enabling instant access to
artificial nanorobots and its control and maintenance.

(Medium-term research, go to market in 3-5 years)

D. Software and an artificial nanorobotic system that would enable
automotive nano unit to execute tasks autonomously.

(Long-term research, go to market in 5-7 years)

Research scope Manipulation with nanorobots and creation of an artificial
nanorobotic system in a context of repairing any pathogen in a human body.

Innovations

A: System that would act as a remedy for any virus, pathogen or damaged
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gene.

B: System that would be able to upgrade gene structure in a human body,
rendering, enhanced intelligence, extended memory, capability of processing
infinite amount of information, superiority of the human physical structure
(e.g. night vision, resistivity to environmental/external influences,
augmentation of any other human psychical, mental and physical
capabilities). The goal is to create Human 2.0


Research scope Research in Nanogenetics presupposes manipulation with
genes on nanolevel in the context of creation of superflora which will be
able to address the issues of global food shortage. Research will try to
explore the possibility of upgrading and maintaining any gene structure.

Innovations

A: System that would be able to upgrade gene structure in flora making
them resistant to environmental/external influences. Furthermore, the product
will be the system that would be able to upgrade gene structure in flora
making them able to give crop in a drastically abridged time frame (e.g.
once a week).


NanoEnergetics Research scope: Research in nanoenergetics presupposes
research in the context of creating renewable and clean energy combining
Solar Photovoltaics and Nanotechnology. Furthermore, the research scope
would go in a direction of merging superconductivity and nanotechnology.

Innovations

A: Product will be a photovoltaic material and the system with its
properties enhanced by nanotechnology: it will be almost weightless,
extremely flexible, superior in collecting and reproducing energy, and
applicable to any surface.

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B: Nanoenergy system capable of implementation of superconductivity,
wireless power transmission, consequently eliminating any power source in
energy distribution.


Division of Robotics and AI (Artificial Intelligence)

Research scope Macrorobotics Research scope: research in a context of
creating cybernetic tools that could replace human in any kind of work that
is harmful, detrimental and/or servile.

Innovations

Cybernetic tools able to replace human in any kind of work that is harmful,
detrimental and/or servile.

A. Cybernetic vehicles/tools navigated with radio signal (GPS or similar) able
to send picture and sound to a remote location, performing operations in a
hard to reach agricultural terrains.

B. Cybernetic vehicles/tools navigated with radio signal (GPS or similar)
able to send picture and sound to a remote location, performing operations
perilous to humans (e.g. under water, in toxic environments, minefields etc).

(Short-term research, go to market in 2 years)

Research scope: Robotics & AI (Artificial Intelligence) research would go in a
direction of creating an intelligent cybernetic entity, capable of self-
preservation and independent existence.

Innovations

A: Development of artificial human limbs

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B: Development of systems able to enhance human capabilities


A: Intelligent Cybernetic Entity


Division of Technology of Social Development

Research scope: The research will go in a direction of interconnecting
language, communication and noise; coding, postcommunication and
artificial intelligence in order to explore and produce paradigm shift in
communication, new communication paradigm or any complex social
interaction system that would replace any known communication codes and
produce idiosyncratic communication environment that would leave far
behind any retrograde social, political or historic infrastructure. Using
mathematical codes, or perceiving mathematics as a most advanced language
and combining it with ancient languages, e.g. Sumerian language, as a
language that communicates with subliminal codes, we could produce not
only new superior highly complex and multifaceted language (communication
tool) but the whole new society, beyond recognition or even without
connection to the previous level of evolutionary development.

The research would try to abolish a paradigm of the media as an extension of
the human body and the human as a pendent of a machine and inaugurate
natural interconnectedness of technology and a human, on physical, mental
and even spiritual level.

This idea presupposes language is the most important inheritance of the
civilization thus any development or/and creation of the more complex
language and its codes could bring to the reinvention of the civilization as
such.

Framework: the society is perceived as a. an organism, b. linguistic causality.
If we perceive language and its syntax, or even mathematical codes as a free
entities we could be able to discover new paradigm. Not the coding or
decoding but creating new language paradigm could produce change or the
new society without any struggle or class struggle, which would happened not
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so much as a change but as a complete transformation.

Division of Technology of Social Development has an important role to
assure social responsibility of the Nanotechnology or Robotics division.
Furthermore, since most of the researches are interdisciplinary they will share
ideas, designs and expertise. For example nanorobotics research could use
a system architect or a VR designer from a Division of Technology of Social
Development.

Project MindBanking.com is a global business networking portal, offering
services which empower users to fully develop manage and build their
projects. The idea is to put together innovators, Private Equity / Venture
Capital (or any other investors) and collaborators in one place in order to
create new vibrant business scene, which would be able to generate new
economies. Project MindBanking.com has its finances and investments
planned. However further development of the MindBanking.com project
would be financed by the Institute. The projects and development are as
follows:

Virtual Institute

The idea is to create application which would gather scientists, brains,
thinkers, scholars and such in one place to create an environment of idea
sharing, collaborating, and brainstorming. The Virtual Institute will in the
beginning use the application and infrastructure of MindBanking.com, use and
build infrastructure and community on existing virtual world e.g. Entropia
Universe and/or become partner of Entropia Universe, further developing
solutions and worlds in a collaboration. The goal is to create a kind of
social parallel universe that will produce new society; to explore the
possibility and the ways in which the creation of new communication
paradigm is possible; to create such an elaborate and complex society, a
parallel universe with a profound influence to the real world, (e.g. to influence
a monetary infrastructure or generate socio-political changes).

The infrastructure: Researchers from the Institute will collaborate in a
highly advanced environment with their colleagues from around the globe,
developing researches, projects and products; teams from the Institute
working on a research in collaboration with general audience/users, through
the method of "brainharvesting".

Visualization or a graphic representation of the virtual world doesn’t have to
be as expected virtual world, represented through 3D humanoid graphic
characters and the rest, the main point is to create self-producing information
parallel universe, a platform which is complex and at the same time (hyper)
interactive in order to stimulate users to produce their own idioms,
connections and infrastructures.
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The strategy presupposes avoiding spending vast amount of time and
money on cumbersome 3D infrastructure, creating the world that offers
nothing new, and imports real life infrastructure.

The Schuman Resonance proves planet Earth emits 7.83 Hz resonance
between the surface of the Earth and the conductive ionosphere, called the
“Earth brain waves”. Douglas Rushkoff proposes that the consciousness of the
Earth might be awakened when all humans become collectively networked.
The Earth can become neural network.

The research will show the level of possibility in a given epoch and given
evolutional context whether this could be done by merely taping into
unconsciousness and converting it to consciousness without creating an
interface or a physical network.

Information is worth nothing if it isn’t shared. Its intrinsic value is its
fundamental “urge” to identify itself through the collective. The problem is
that the social usage and manipulation of information conforms particular
information to designated social groups, which inhibits social and postsocial
development.

Requirements: to create innovative technical, engine and virtual
environment solution that would give optimized state-of-the-art
application, optimized graphics control (graphic that uses optimized space
and could be enough detailed), optimized server distribution, it could
receive critical mass of users without an overload, creating advanced
network redistribution of content.

A: Highly optimized virtual application and world.

Revenue model: subscriptions, pay per piece, selling virtual spaces, selling
virtual construction sites, advertising

B: Number of solutions, a consequent product which is ready-to-use
applications/solutions or modules for building virtual worlds making the
virtual world an infrastructure that could be assembled from a readymade
modules; making any transfer of data, its usage and manipulation possible.
The idea is to offer solutions for building infrastructure in order for the
research and development pace to speed up. The key word is Optimum and
optimization. The goal is to find optimal network distribution of content,
developing further the Cloud system as well; to create optimal graphics
control system that would enable fast graphics processing and usability
with no demands too high.

Revenue model: product sales, licensing

C: Application for 3D representation and of all human knowledge corpus;

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also a 3D search engine.

Revenue model: product sales, licensing

D: Virtual Simulation application (part of the Virtual Institute), application
able to transform any kind of intellectual product into 3D representation/
simulation, whether it is a theory, equation, idea, solution, invention, concept
etc. at the second phase of development application will be able to offer a
solution to a problem.

E: To create application, which would be able to solve the problem of
communication hum, or to harvest it. Able to process many people, a hundred
for example, brainstorming, and to harvest the brainpower. Since harvesting
human brains and connecting it physical to a supercomputer or even
clusters or clouds of supercomputers is not morally accepted, it is more
acceptable to find or create communication tool witch could basically do the
same.

F: To create an interface that would allow human brains to connect directly
via peer-to-peer.

Revenue model: product sales, licensing,

Research in Agro Genetic Engineering, Economics and Biotechnology
(Island of Korcula/Blato location)

Research in Economics

Positioning the product on the global market; as well as research in
creating new markets, in the first go-to-market wave with the original product
of high quality, and in the second go-to-market wave with the product of
superior attributes.

Product: new market

Business model:

Go-to-market period: 3-5 years

Research in Agro Genetic Engineering

Research would be conducted in the context of the possibility to isolate
optimal properties in the plant/scion, and with further manipulation to
create complex genetic system in which natural properties stay intact, while

Page 22

the new system builds the plant/scion in its superior new form.

Is it possible to create superior plant/scion by isolating only top quality
properties form 80 indigenous wine sorts? Such a plant/scion would
respectively be resistant to all external influences, and furthermore would
produce crop in shorter time intervals.

Product: superior plant/scion

Business model: patents, applications

go-to-market period: 3-5 years

A success will assure the creation of the new product, furthermore the
creation of new markets, as well as the new paradigms from the socio-
economic aspect. The product in such a project is a research per se, and the
new markets that would create such idiosyncratic product and business model
will promise not only return of investment but the creation of new system
through creating an original value chain.

The research conducted at the genetic Institute will have an objective to
accomplish the paradigm shift in real infrastructure of the value chain the
same why as should be able to accomplish new socio-economic idioms and
infrastructures.

3.2 Competitive Comparison

To accomplish the strategic goals of the Institute it will be needed none than sheer brilliance.
Document that will follow this business plan will further analyze and develop the idea, vision
and infrastructure of the Institute, as well as the projects and technology of their execution.
Since the industry and the scene of nanotechnology and high-end technologies are relatively
new and unstructured there is definitely plenty of room for partnerships and networking to
take place. Competing and competition in a market that isn’t a market yet, or where the ground
rules are not established yet, along with the fact that the benchmark is extremely high, we could
perceive a strong need for alliances, collaboration and networking of any sort. Furthermore,
the ideology of the Institute perceives competition as a retrograde economic idiom which
could only abate any development and expansion, not foster it.

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3.3 Sales Literature

Look and feel of the company/the Institute would be corresponding to
certain idioms upon which the brand will be built:

Cutting-edge; Dynamics of Networks; Artificial Intelligence; Brain Network;
(Double) Vortex; Human 2.0; Neohuman Society; Organic Infrastructure;
Hyperstructure; Posthumanism; Modular Units etc.

Some graphic representation ideas:

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Page 25


3.4 Fulfillment

3.5 Technology

The idea of network partnership would definitely impact on patents realm. Projection is
that the extensive partnering would generate proliferation of patents, or their massive
increase. The companies included in the research network would have reciprocal share
in the patent as to the amount of invested value in the research project. The argument
is also that the engagement of many different teams in a network production is a superior
infrastructure compared to massive teams in a corporate structure, since every team in
the network partnership is bringing its own dynamics to the network, making it more
flexible and sustainable. In the literature, which will follow this business plan, the proposed
idea will be tested via theory of networks and dynamics of networks. To be exact it will
be calculated. We could use the theory of random graph (Rapoport and Solomonoff,
1951); as the ratio of number of edges to vertices in the graph is increased, the
network reaches a point at which it undergoes an abrupt change from a collection of
disconnected vertices to a connected state in which, in modern parlance, the graph
contains a giant component (Barabasi, Newman, Watts; 2006, pg. 11)

(Source: Barabasi, Newman & Watts; Structures and Dynamics of Networks;
Princeton University Press, 2006, pg 11)

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3.6 Future Products and Services

Product: Gene infrastructure correction system

Service:

Product: Matter manufacture device and system

Service:

Product: Brain peer-to peer interface

Service: Solutions, infrastructure and maintenance for the neurocybernetic world(s)

Product: Intelligent Cybernetic Entity

Service: Solutions and environment for procreation and realization of Intelligent Cybernetic
Entities society

4.0 Market Segmentation

1. Government
2. Industry
3. Consumer

Table: Market Analysis
Market Analysis
2011 2012 2013 2014 2015
Potential Customers Growth CAGR
Government 30% 3 4 5 7 9 31.61%
Industry 70% 20 34 58 99 168 70.24%
Consumer 230% 40 132 436 1,439 4,749 230.09%
Total 197.36% 63 170 499 1,545 4,926 197.36%

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5.0 Target Market Segment Strategy

Target market segmentation could seem a bit broad; however research and development
companies, the institutes or similar institutions could only have to distribute their products
and services to governments (and supranational bodies) and the industry. Consumer market
segment is rather important as well since it is expected to provide the fastest ROI and would
assure self-sustainability of the Institute, respectively. Furthermore, it also anticipates
growing high-end technology consumer market.

5.1 Market Needs

The institute’ s goal is to constantly create new values, idioms and perspectives, and that could
only mean constant creation of new needs. If we take into account cutting-edge research,
products or infrastructure, the Institute will not only constantly generate new needs but new
exhilarating markets as well.

Page 28

Market analysis summary

Nanotechnology & MEMS Industy Overview 2009

Companies in Plunkett's Nanotechnology & MEMS 300 313
Companies in the Lux Nanotechnology Index: May 2008 21
Estimated Companies Active in Nanotechnology
Research, Including Start-Ups, Worldwide: 2009 2,200
(Plunkett Research estimate)
U.S. Federal Government Funding for Nanotechnology Research
Source: U.S. National Nanotechnology Initiative (NNI)
2001 464 Mil. US$ 2006 1,351 Mil. US$
2002 697 Mil. US$ 2007 1,425 Mil. US$
2003 863 Mil. US$ 2008 1,554.4 Mil. US$ Actual
2004 989 Mil. US$ 2009 1,657.6 Mil. US$ Estimate
2005 1,200 Mil. US$ 2010 1,639.0 Mil. US$ Proposed
Breakdown of U.S. Nanotechnology Research by Agency 2007-2010
Source: NNI (In Millions of U.S. $)
2007 2008 2009 2010
Agency
Actual Actual Estimate* Proposed
Department of Defense (DOD) 450 460 464 379
National Science Foundation
389 409 397 423
(NSF)
Department of Energy (DOE) 236 245 337 351
National Institutes of Health
215 305 311 326
(NIH)
Department of Commerce
(DOC)
88 86 87 91
National Institute of Standards
and Technology (NIST)
NASA 20 17 17 17
Environmental Protection
12 16 18
Agency (EPA)
* Does not include allocations of the American Recovery and Reinvestment
Act of 2009 (P.L. 111-5) appropriations. See the following tables for more
information.
Quantity Unit Source
Global Market for Products Incorporating
400 Bil. US$ PRE
Nanotechnology: 2009

1

Global Market for Products Incorporating
1.6 Tril. US$ RNCOS
Nanotechnology: 2013
Global Nanotechnology Research Market:
14.5 Bil. US$ RNCOS
2009
Global Nanotechnology Research Market:
30.0 Bil. US$ RNCOS
2013
Global Funding for Nanotech by
9.75 Bil. US$ Cientifica
Governments: 2009
Global MEMS Device Market: 2009 8.6 Bil. US$ PRE
Global MEMS Systems Market: 2008 83 Bil. US$ PRE
Global Workforce in Nanotechnology
2.0 Mil. PRE
Industries: 2018
Japanese Gov't Nanotechnology Funding:
1.5 Bil. US$ PRE
2009
EU Gov't Nanotechnology Funding: 2009 1.2 Bil. US$ PRE
NNI = U.S. National Nanotechnology Initiative; NSF = U.S. National Science
Foundation;Cientifica = Cientifica, Ltd.; PRE = Plunkett Research estimate;
RNCOS = RNCOS Research.
Plunkett's Nanotechnology & MEMS Industry Almanac 2009
Copyright © 2009, Plunkett Research, Ltd., All Rights Reserved

Source: http://www.plunkettresearch.com, 2009

Nanorobotics and NEMS; Analyst: Margareth Gagliardi

REPORT HIGHLIGHTS

 The global market for nanorobots and NEMS, and related materials and
equipment, increased from $29.5 million in 2004 to $34.2 million in 2005, with
sales reaching an estimated $40.3 million by the end of 2006. By 2011, the
market will reach $830.4 million, a compound annual growth rate (CAGR) of
83.1%.
 Equipment and tools hold the majority of the market share through 2006,
closing out the 2006 year with just over 57% of the total global market. This
market share will drop radically through the forecast period as nanorobotic
devices come to the forefront. By 2011 nano equipment and devices will hold
a mere 9.2% of the global market.
 Nanorobotic devices have by far the greatest potential for growth in the
forecast period. By the end of 2006, devices were worth just over $1 million

2

dollars in the global market. By 2011 their value will skyrocket to $560.9
million, a CAGR over 250%, creating a 67.5% share of the total market.

Report ID:NAN042A, Published: March 2007, Analyst: Margareth Gagliardi

Nanotechnology Market Forecast to 2013

Nanotechnology is going to pave the way for a revolution in materials, information
and communication technology, medicine, genetics, etc as it starts moving from the
laboratories to new markets. It helps to improve products and production processes
with better characteristics or new functionalities. In coming years, products based on
nanotechnology will have a huge impact on nearly all-industrial sectors and will enter
the consumer market in large quantities.

Considering the future prospects of nanotechnology, countries across the world are
investing heavily in this sector to reap maximum benefits from it. According to our
research reort “Nanotechnology Market Forecast to 2013”, the global nanotechnology
market is projected to grow at a CAGR of over 18% during 2010-2013. The report
expects that the global market for nanotechnology incorporated in manufactured
goods will worth US$ 1.6 Trillion, representing a CAGR of around 50% in the forecast
period (2010-2013). This prospective growth will largely be driven by massive
investment in nanotechnology R&D by both governments and corporates worldwide.

The report also reveals that the Asia-Pacific region will experience the
fastest growth in the market for nanotechnology enabled goods at a CAGR
of nearly 52% between 2007 and 2013. The recent move by the emerging

3

markets such as South Korea and China to concentrate on nanotechnology
Research and Development (R&D) will continue to play the most
prominent role in the growth of nanotechnology.

The report also contains comprehensive information about the development of
nanotechnology market in the US, with focus on budget allocation for R&D, agencies
working in this field, and federal funding. Our new research report thoroughly
evaluates the past, current and future scenario of the global nanotechnology market
coupled with an overview of emerging trends. The report has segmented the
nanotechnology market by application and by R&D investment. The application
section gives an overview of nanotechnology integration in the field of electronic,
energy, cosmetic, biomedical and defense. The R&D investment section talks about
investment made globally by governments, corporates and venture capital. The
report has studied the nanotechnology market of other key countries separately to
show their prominence in the sector. Besides, the report covers various growth
potential areas at the global level to help clients understand the nanotechnology
importance in sophisticated areas.

Nanotechnology Market Forecast to 2013; ReportLinker; March 2010

South Korea top three countries for robotics technology

SEOUL, April 17 (UPI) — South Korean officials said Friday they have created a plan
to boost the nation into the top three countries for robotics technology and
applications by 2013.

The officials said the plan was finalized Friday at a meeting of the National Science
and Technology Council that was chaired by President Lee Myung-bak, The Korea
Times reported Friday.

The Robot Special Act, which calls for a $750,000 investment in research and
development, aims to propel South Korea into the top three nations for robotics by
2013 and capture 20 percent of the global market by 2018.

“By 2013, the domestic robot market will reach four trillion won ($3 million) in value,
lift Korea’s global market share to 13.3 percent and boost robot exports to $1
billion,” Knowledge and Economy Minister Lee Youn-ho said.

http://robotechno.us/south-korea-top-three-countries-for-robotics-technology.html,
2010

4


5.2 Market Trends

Dominance in government funding

The trend in the industry is that the global investment into nanotechnology is
mainly governmental. The VC funding only accounted for 7% of the total
global investment into nanotechnology in 2008.Since projections and analysis
show serious expansion of the nanotechnology market and its growth, in
the next couple of years, it could be the cue for PE/VC to reconsider
nanotechnology industry and scene as an important investment opportunity.
Investors should bring with them industry knowledge and their network, along
with financial investments, to help companies develop and market products in
an efficient fashion.(Source:http://www.earthtimes.org/articles/show/
research-and-markets-global-nanotechnology,1088640.shtml, 2010)

Increasing growth of the industry and international partnerships with
start-ups

The idea of partnerships is already in deployment, the data is from 2002:

1. Nanocor and Mitsubishi Gas Chemical joint partnership in developing
nanoclays for nanocomposits

2. Nanosys and Matsushita Electric joint developing in solar cells
technology

3. Applied Nanotech and Mitsubishi Heavy Industriesjoint partnership in
developing carbon nanotubes for Flat Panel Displays

(Source: Asia Pacific Nanotech Weekly, Vol. 1, article #25, 2003)

Treating patent applications for nanotechnology

Experts have observed that there is a growing trend to file for patents earlier,
and file more of them. That could potentially hamper innovation by acting
as a disincentive for other institutions to embark on similar research.
Although this is a general trend in patenting, nanotechnology-related
inventions could be especially affected since it is a young and growing field.

To avoid an inflation of low-quality patent applications that could clog up
the EPO and create a backlog, the EPO has introduced a quality policy to
bring certainty to the market, for both the applicant and the public. The EPO’s
approach is one of "quality rather than quantity."

The Y01N tags are one element in this approach, since they enable EPO
examiners to monitor emerging nanotechnology inventions and to perform
better patentability searches. The EPO has also put measures in place to
Page 29

ensure that nanotechnology applications are treated by examiners with the
right experience in the specific field.

Outlook

When it comes to nanotechnology patenting, the United States continues to
lead the way, followed by Japan and Europe. Some regional differences in
nano application trends have already been noted: while nanobiotechnology
dominates the European sphere, in Japan the bulk of patents published are in
nanoelectronics.

The EPO works with the Japan Patent Office and the United States Patent and
Trademark Office to look at shared problems and how each country
addresses them. Collaborating on the nanotechnology issue could help all
three offices tackle common problems that have arisen with the emergence of
this exciting new technology.

(Source: http://www.epo.org/topics/issues/nanotechnology.html, 2010)

NANOTECHNOLOGY PATENT TRENDS

Patents issuing every week demonstrate the growing importance of
nanotechnology. In many cases, technology which was first conceived in the
1970s and early 1980s, often as academic curiosities, have now become a
major area of commercial development under the nanotechnology rubric.
Several examples are noted below reflecting different areas of
nanotechnology. The atomic force microscope (AFM) is a powerful,
fundamental nanotechnology tool and was first patented in 1988 by Bennig
and IBM. By 1994, over 100 patents issued per year, and by 2003, over 500
patents were issuing per year referring to this tool (Figure 1). Quantum
dots and dendrimers, similarly, are examples of nanomaterials first patented
in the mid-1980s. By 1994, over ten patents issued per year, and by 2003,
over 100 patents were issuing per year referring to each of these materials
(Figures 2 and 3).

Figure 1

Number of US Patents Referring To "AFM" or "Atomic Force Microscope"

Page 30


Figure 2

Number of Patents Referring To "Quantum Dot"

Page 31

Figure 3

Number of Patents Referring To "Dendrimer"

(Source: V. Koppikar, S.B. Maebius, J.S. Rutt; Current Tends in Nanotech Patents: A View
From Inside the Patent Office; Nanotechnology Law & Business; Volume 1, Issue 1, Article
4, 2003)

Rich in intellectual property

Experts across Europe are in no doubt: Today's economy is becoming
increasingly knowledge-based and intellectual property in the form of
patents plays a vital role in this growth. Between 1992 and 2002, the number
of patent applications filed in Europe, Japan and the United States grew by
more than 40 percent. The number of patents filed with the European
Patent Office reflects that trend, going from approximately 100,000
applications in 1997 to nearly 193,000 in 2005. This is due, in part, to
individual inventors, SMEs, large companies and research institutions realising
the importance and economic impact of patenting their innovations. The key
observation here: Patents can encourage innovation and economic growth
under certain conditions and hamper it under others. The impact of patents
on innovation and economic performance is so complex that a fine-tuned
patent system is crucial to ensure maximum benefit for a country's firms and
its overall economy. (Source: http://www.epo.org/topics/innovation-and-
economy/economic-impact.html, 2010)

Page 32


5.3 Market Growth

Projection is that the market for nanotechnology products is yet to
flourish in a couple of years. Projection is for Global Market for Products
Incorporating Nanotechnology will grow in 2013 to 1.6 trillion US dollars,
representing a CAGR of more than 49% in the forecast period 2009-2013.
According to our report findings, at the regional level, the Asia-Pacific
region will experience the fastest growth in market for nanotechnology
enabled goods, with CAGR pegged at around 52% in the forecast period,
followed by Europe.

(Source: RNCOS, 2010)

The nanotechnology market is dominated by the US, followed by Europe
and Asia-Pacific region. However, initiatives undertaken by EU as part of
its Seventh Framework Programme (FP7) will help the region emerge as a
dominant player on the global nanotechnology map by 2013. The EU FP7
will be contributing approximately 600 Million per year until 2013 towards
nanotechnology. Also, the presence of Japan, South Korea, China and India
will foster highest growth in the Asia-Pacific region over the forecast period.

(Source: http://nanobizexchange.com/?p=18)

"Nanotechnology is going to pave the way for a revolution in materials,
information and communication technology, medicine, genetics and so
on as it starts leaving the laboratories and conquering new markets. It
helps to improve products and production processes with better
characteristics or new functionalities. In coming years, products based on
nanotechnology are expected to impact nearly all-industrial sectors, entering
into the consumer markets in large quantities. Considering the future
prospects of nanotechnology, countries across the world are investing
heavily into this sector.“

Key Findings

§ The rapidly commercializing nanotechnology market presents potential
market in various industrial sectors including energy, textiles and life
sciences.

§ The market for nanotechnology in manufacturing goods is forecasted to
grow at a CAGR of 33% during the period from 2007 to 2015.

§ The market for nanotechnology into consumer products is projected to
Page 33

grow at an AAGR of 9.4% from 2005 to 2010.

§ The global spending on nanotechnology grew by 29% in 2006 with
government share standing at 52% followed by corporate and venture
capitalist spending.

§ Nanotechnology investments by the government were initially led by
Europe, North America and Japan. However, countries such as Russia,
China, Brazil, Turkey and India have joined the trend and are making
significant investments into the sector.

§ Asia-Pacific is anticipated to be the most important region for the sales
of nanotechnology products in near future, followed by the US and Europe at
similar level.

“Nanotechnology Market Forecast till 2011”, RNCOS, 2009

The nanophotonic component market is growing at a robust rate for
the last few years and is expected to maintain a very high CAGR for the
next few years. The market is expected to reach US$3.6 billion in 2014
at a CAGR of 100.7% from 2009 to 2014.

Untapped market potential and benefits are the primary factors for the
early adoption. Though most of the nanophotonic products are still under
research, the available products such as nanophotonic LEDs, nanophotonic
PV cells, nanophotonic OLEDs have been very successful in the market.
Nanophotonic LEDs has the largest market share of US$106 million in
2009. However, considering the pace of progress in various other
segments like near-field-optics, optical amplifiers, optical switches and
holographic memory, it can be safely ascertained that holographic
memory and optical switches are expected to have the highest growth
rate in the next five years. Nanophotonic LEDs will still continue to be
largest segment albeit with a slow growth rate.

(Source: http://www.marketsandmarkets.com, 2010)

Nanotechnology in European patents

Nanotechnology is considered by many to be one of the key technologies
of this century, with an expected market volume of EUR 1 trillion in
2015. In 2004, about EUR 8 billion was invested in nanotechnology
research and development worldwide. The European Commission, realising
the future importance of this new field, funds nanotechnology projects
with roughly EUR 500 million a year, an amount that is likely to double
over the next decade or two, according to an EC source.

Page 34

(Source: http://www.epo.org/topics/issues/nanotechnology.html, 2010)

Korea Puts $750M in Robotics, Aims to Lead Market by 2018

04.20.2009 — The government of South Korea has promised to invest 1
trillion Won (about $750 million U.S. dollars) in the country’s robotics
industry in an attempt to accelerate its growth.

The goal is to help the global robotics market grow to more than $30
billion by 2013 and to help Korean companies take as much as 10 percent
of that market, according to Huh Kyung, Director General for Emerging
Industry in the government’s Ministry of Knowledge Economy, which is
responsible for regulating and overseeing high-tech industries in South
Korea.

The First Basic Plan for Intelligent Robots calls for Korea to be one of the
top three producers of robotic products by 2013 and the leading
producer by 2018. That would total more than $1 billion U.S. for export
and $3 billion for internal consumption.

The Republic of Korea has treated its IT infrastructure and industries as
key drivers of economic growth since the mid-1990s, and committed itself
to promoting the service robotics industry in 2004, according to Dan Kara,
president and editor of Robotics Business Review.

At that time the Korean economic ministry put in place a strategy called
IT839, whose goal was to build a robust internal IT networking
infrastructure, and promote specific high-tech industries, including service
robotics. It invested $264 million over five years in 16 projects designed
to boost the domestic intelligent robotics industry, Kara said.

The effort, and Korea’s robotics manufacturers, have been remarkably
successful, according to Kara.

“I’m not surprised the [Korean] government sees robotics as a driver for
the economy,” agreed Barbara Coffey, analyst at financial services firm
Kaufman Brothers. “The South Korean market has been a huge winner in
cell phones and other electronics. They’ve been a leader in digital
broadcasts and in uses for small devices, so they’re probably in a good
position for robotics as well, as far as manufacturing and research
[capabilities].”

Speaking at last week’s RoboBusiness conference in Boston, Rus predicted
that the market for service robots alone would grow from about $600
million in 2002 to more than $52 billion by 2025, largely driven by the
Page 35

need to care for increasingly elderly populations in both the U.S. and in
Asian countries, including Korea and Japan.

Kevin Fogarty; http://www.roboticstrends.com/service_robotics/article/
korea_to_put_750m_in_robotics_industry; 2010

Second Life Economy Hits New All-Time High in Q1 2010
Highlights for the Quarter

The Second Life economy kicked off 2010 with strength in many key indicators
in Q1.

User-to-User Transactions totaled US$160 million, a 30% increase
year-to-year and an all-time high
Total Sales on Xstreet reached US$2.3 million, an 82% increase year-
to-year and a 24% increase over the previous quarter
Total L$ exchanged on the LindeX totaled US$31 million, a 9%
increase year-to-year
Residents active in the Economy reached 517,349 in March, a 2010
high
Monthly Unique Users with Repeat Logins peaked in March at 826,214,
a 13% increase year-to-year and an all-time high
Second Life continues to be the largest user-generated virtual economy in the
world, and as we reported in our 2009 year-end economy blog post, reached
US$567 million in user-to-user transactions in 2009, with gross resident
earnings of US$55 million. The scale and continued growth of Second Life
are a highlight in a quarter which saw the closure of a few longstanding
companies in the virtual world space. We wish the customers and
employees of those companies well.

2009 End of Year Second Life Economy Wrap up (including Q4 Economy in
Detail)

Second Life economy totals $567 million US dollars in 2009 - 65% growth
over 2008
Gross Resident Earnings are $55 million US Dollars in 2009 - 11%
growth over 2008

In 2009, the rest of the world caught up with what Second Life
Page 36

Residents have known for a long time - that virtual goods can be a very
good business. Headlines about a billion-dollar plus trade in virtual
items appeared in the mainstream press, but in many cases the articles
focused on the platforms that create and provide virtual goods to their
users, not on the users themselves.

And this is what sets Second Life apart: our users create, merchandise,
and sell virtual goods as part of the largest user-generated 3D virtual
goods economy in the world. By any measure - number of items,
transactions, dollar value, revenues earned - Second Life is the leader.
In 2009, Second Life Residents earned more than twice that amount -
US$55 million - while the total size of the Second Life economy grew
65% to US$567 million.

And all of that is due to the creativity and innovation of the Second Life
Residents.

By way of comparison, real-world global output is forecast to have
declined 1.1% in 2009 (see the IMF World Economic Outlook report,
October 2009). The Bureau of Economic Analysis will post figures for the
US economy for Q4 and 2009 on January 29th, but their most recent
forecast was for the US economy to have shrunk by 2.7% in 2009.
Despite a challenging macro environment, the Second Life economy did
quite well to grow in 2009.

Before we dive into the numbers for 2009, we want to acknowledge that
last year was an economically challenging one for many people in the
real world and many Second Life Residents. Some Second Life Resident
businesses faced hard times while others flourished. Our focus is to
work hard in 2010 (and beyond) to increase the number of Second Life
Residents, so that the Second Life economy will continue to grow, giving
all Residents the opportunity to benefit.

Source: http://blogs.secondlife.com/community/features/blog, 2010

Page 37


6.0 Service Business Analysis

Globally, the main division in nanotechnology industry is on Research & Community
and Commercial (B2B). The Institute would natively be positioned in a Government,
Industry & Private Laboratories, although it will interact and collaborate with all other
divisions and sectors in the industry.

Research & Community

:University Departments, Labs & Research Groups (940); Government, Industry & Private
Laboratories (311); Initiatives & Networks (460); Associations & Societies (21).
Commercial (B2B):

Raw Materials (269); Biomedicine & Life Sciences (328); Products, Applications,
Instruments & Technologies (1215); Services, Intermediaries & Other (249).
(Source: http://www.nanowerk.com/nanotechnology/, 2010)
The similar would be in robotics department of the Institute.

The general idea is for the Institute to serve as an agency for perpetuation of global
human and posthuman progress and development, furthermore as an agent for
congregation and interaction between all social producing powers, an architect of the
new systems etc.

Page 38


6.1 Business Participants

Some global participants in a nanotechnology industry (100 out of 311 of them)
representing Government, Industry & Private Laboratories sector.
Acreo (Sweden)
Acreo, a contract R&D lab, deals with several aspects of optical components and systems for
various applications. The company develops and manufactures new components or materials with
new properties based on semiconductor structures in the nanometer scale. Examples are new types
of light sources, detectors or modulators.
Advanced Materials Group, Institute for Scientific and Technological Research of San Luis Potosi
(Mexico)
Theoretical and experimental research of new materials, mainly focused to nanostructures.
Advanced Materials Research Center (AMRC) (USA)
The Advanced Materials Research Center (AMRC) is a industry-driven virtual R&D center focused
on the commercialization of advanced technologies. The center is a collaboration between the State
of Texas, SEMATECH, and the state's research universities.
Air Force Office of Scientific Research (AFOSR) (USA)
Invests in basic research efforts for the Air Force in relevant scientific areas.
Air Force Research Laboratory (AFRL) Materials and Manufacturing Directorate (USA)
The AFRL ML develops materials, processes, and advanced manufacturing technologies for aircraft,
spacecraft, missiles, rockets, and ground-based systems and their structural, electronic and optical
components.
AIST Nanoarchitectonics Research Center (Japan)
The Nanoarchitectonics Research Center, in close collaboration with the Graduate School of Frontier
Sciences, the University of Tokyo, aims to establish 'bottom-up' nanoscale technologies based on
molecular self-assembly, hierarchical atomic nanostructure construction and atomic level measurement
techniques.
AIST NanoProcessing Partnership Platform (Japan)
Utilizing the AIST NanoProcessing Facility and the AIST Technical Service Center, the National Institute
of Advanced Industrial Science and Technology (AIST) conducts the NanoProcessing Partnership
Platform as a part of Nanotechnology Network Japan of the Ministry of Education, Culture, Sports,
Science and Technology (MEXT).
AIST Research Center for Advanced Carbon Materials (Japan)
The Nano-Carbon Materials team at the Center develops original synthetic approaches to fabricate
rational nanoscale materials as basic building blocks and the hierarchical assembly of these
nanomaterials to fundamental elements for nanodevices that would serve as functional components for
applications in nanotechnology.
Ames Laboratory - Biomolecular Materials Chemistry (USA)
Research includes nanocomposites and nanostructures.
Argonne National Laboratory - Center for Nanoscale Materials (CNM) (USA)
The CNM's mission includes supporting basic research and the development of advanced
instrumentation that will help generate new scientific insights and create new materials with novel
properties.
Army Research Laboratory (USA)
The research facility of the US Army.
Asian Institute of Technology - Nanotechnology (Thailand)
Research topics are self-organization, nanoparticles, quantum dots and nanowires
Atomic Energy Center Bariloche - Nanoscience Research (Argentina)
The center's mission is to organize an internationally recognized focal point in Bariloche for the
research and the technological development of nanoscale materials.
Bay Zoltan Institute For Materials Science And Technology (Hungary)

Page 39

The mission of the Institute is to play a dominant role in the materials science and technology
innovation chain, first of all in the field of laser technology, metal technology and simulation, polymer
technology and nanotechnology.
Beijing National Laboratory for Molecular Sciences (BNLMS) (PR China)
The research directions of BNLMS include: (1) structure and transformation of matter; (2) materials
chemistry; (3) nanoscience and nanotechnology; (4) polymer science and engineering; (5) chemistry in
life science; (6) environmental and energy chemistry.
Bell Labs (USA)
The research arm of Lucent-Alcatel conducts nanotechnology rseaerch such as for instance
nanostructured surfaces.
Berkeley Lab - The Molecular Foundry (USA)
The Molecular Foundry at Berkeley Lab is a user facility for the design, synthesis and
characterization of nanoscale materials.
Berkeley Sensor & Actuator Center (BSAC) (USA)
BSAC is the National Science Foundation Industry/University Cooperative Research Center for
Microsensors and Microactuators, conducting industry-relevant, interdisciplinary research on micro-
and nano-scale sensors, moving mechanical elements, microfluidics, materials, and processes that
take advantage of progress made in integrated-circuit, bio, and polymer technologies.
BioMaDe (Netherlands)
Biomade Technology Foundation is a research institute whose mission is to develop and exploit
molecular nanotechnologies.
BioSciences Research Institute (BRI) (India)
BioSciences Research Institute (BRI) has been setup as a premier Institute for Research &
Development and Advanced Training in the field of BioSciences. Research includes nanotechnology.
Boeing Phantom Works (USA)
Boeing Phantom Works is the advanced research and development unit at Boeing and the catalyst of
innovation for the Boeing enterprise. For instance, they are working to create an entirely new class of
nanostructured aluminum alloys. These lab-produced materials deliver titanium's strength - over a wide
temperature range - in a much lighter material.
Brookhaven National Laboratory - Center for Functional Nanomaterials (USA)
The Brookhaven National Laboratory Center for Functional Nanomaterials will provide researchers with
state-of-the-art capabilities to fabricate and study nanoscale materials.
Burnham Institute for Medical Research (USA)
Through special grants awarded by the NIH, the Burnham has been designated as one of four
centers for devising new therapies for cardiovascular disease using bionanotechnology.
Bussan Nanotech Research Institute (XNRI) (Japan)
XNRI is focused on developing unique technologies that have been enabled by the fusion of a diverse
range of disciplines centering around nanotechnology, technologies that will allow them to direct their
efforts into research areas related to the environment, energy and medicine.
Caesar Research Center (Germany)
Major research centre with multidisciplinary approach including materials, nanobio, electronics,
microrobotics.
California Institute of Nanotechnology (USA)
The California Institute of Nanotechnology's mission is to conduct research and development and
provide professional education and training in the frontier of nanotechnology to meet the needs of
the emerging industry for the benefit of the society. The institute conducts advanced and applied
research in nanotechnology to help solve major problems facing mankind such as diseases,
shortage of energy and global environmental issues.
Canadian Institute for Advanced Research - Nanoelectronics (Canada)
CIFAR selects research areas that tackle fundamental questions challenging our understanding of
the natural world and of human society. Its Nanoelectronics program focuses both on fundamental
science of how materials behave at the nanometer scale, and engineering issues such as creating new
nanomaterials used for both research and applications.
CANMET Materials Technology Laboratory (Canada)
Page 40

CANMET-MTL has nanotechnology projects in the areas of hydrogen storage and noxious gas
sensors.
Carolina Center of Cancer Nanotechnology Excellence (CCNE) (USA)
CCNE goal is to design and fabricate novel and innovative, multifunctional nanodevices and then test
their in vivo performance using sophisticated mouse models of human cancer.
CEA INAC Laboratory Silicon Nanoelectronics Photonics and Structures (France)
The SiNaPS laboratory is committed to basic research on the optical and physical properties of low-
dimensional semiconductor structures and their applications to nano optics and nano electronics.
CEA Leti (France)
(Website in French) One of the largest applied research laboratories in Micro and Nanotechnologies in
Europe, it focuses on microelectronics and microsystems on silicon, systems for biology and health,
and optoelectronic and components.
Cell Propulsion Lab - UCSF/UCB Center for Engineering Cellular Control Systems (USA)
The lab's goal is to understand the fundamental design principles of cellular control systems and to
apply these principles to engineer cells or cell-like devices with novel, 'smart' therapeutic functions.
CEMES Center for Materials Elaboration and Structural Studies (France)
The CEMES goals are for one part to establish links between the atomic architecture and the
physical and chemical properties of a material or a nano-material and for another part to design,
synthesise and study the first prototypes of molecular nano-machines, studied one at a time.
Cenamps (UK)
Cenamps is an entrepreneurial, not-for-profit company established in the North East of England, with
the aim of strengthening the region's economic foundation, R&D capabilities and performance
through the creation of high-tech jobs and new business opportunities. Various nanotechnology
projects are part of Cenamps' efforts.
Center for Cell Control (USA)
The Center for Cell Control is working to first utilize systems control, with therapeutic intent, to
determine the parameters for guiding the cell to a directed phenotype/genotype which will then be
followed by in depth study, using nanoscale modalities, of the path by which this desired state is
achieved. This approach will enable engineering systems that can be applied towards the regulation
of a spectrum of cellular functions, such as cancer eradication, controlling viral infection onset, and
stem cell differentiation.
Center for Integrated Nanotechnologies (CINT) (USA)
CINT is a Department of Energy/Office of Science Nanoscale Science Research Center (NSRC)
operating as a national user facility devoted to establishing the scientific principles that govern the
design, performance, and integration of nanoscale materials.
Center for Material Elaboration & Structural Studies (CEMES) (France)
Nanomaterials (electronic, magnetic and optical) fabrication and analysis.
Center for Materials Discovery (UK)
The Centre for Materials Discovery (CMD) is championing the use of High Throughput (HT)
technologies across multiple industrial sectors within Merseyside and the Northwest of England.
Competencies include materials synthesis for organic materials, polymers, porous materials,
nanomaterials.
Center for Nano Manufacturing and Metrology (CNMM) (USA)
CNMM is a joint venture between the University of Maryland and the National Institute of Standards and
Technology. Its mission is to advance the science and technology of manufacturing and realization of
products based on the use of the unique properties achieved at the nanoscale.
Center for NanoEnergetics Research (CNER) (USA)
CNER is an Army funded center and exists at four university sites, with the University of Minnesota as
the lead institution.Its mission includes developing new methods for nanoparticle growth and surface
passivation and developing new Sol-Gel methods for generation of nanostructured materials with
emphasis on energy release.
Center for Nanophase Materials Sciences at Oak Ridge National Laboratory (USA)
The Center for Nanophase Materials Sciences at Oak Ridge National Laboratory is a collaborative

Page 41

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