Group E is presenting on reviving the rice trading business "Talha Trading Associates". The business was previously closed due to unfair circumstances. They will source high quality rice from mills and their own farmlands. Their vision is to be the dominant player in the rice industry through customer satisfaction and affordable, high quality products. They will offer various types of rice including super kernel basmati, basmati PK-385, long grain 386, and IRRI varieties. The business will require a supplier, warehouse, capital, and transportation to function as a wholesale rice distributor.

2. Group E
Presented By :
Talha Tayyab Sultan MC16-263
Muhammad Tahir Naveed MC16-274
Muhammad Umer MC16-264
Presented To :
Prof. Zulifqar Ahmad Bowra

3. INTRODUCTION
We are going to operate a business company named “ TALHA
TRADING ASSOCIATES “ which had to be closed it’s operations
due to some unfair circumstances in past. It was established in Feb 10,
2010. Now, we decided to revive the company in business sector. We
have contacts with rice mills which are ready to give us the bulk at
economical price. Moreover, We are basically related to rural areas
and we also produce rice crop in our cultivated lands. In such way, we
would be able to get rice stock by our owning lands and other farmers.

4. VISION & MISSION
At Talha Trading Associates, we are committed:
To our customers to provide the highest quality of rice
To our producers to offer a fair market and ethical practices
To our employees to nurture a safe positive work environment
To our community to belong and support.

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 To achieve the national dominance in the rice industrial sector.
 Empowerment through customer satisfaction thereby providing high
quality products at affordable price
 To offer the most inspired range of delicious ad healthy rice products.
 The business of the firm shall be “ Rice Trading, Export, Whole Seller,
Retailing, Associating and General Order Suppliers etc.”

7. What we are offering?
We are offering top quality super kernal basmati rice and all other kind of rice at very
competitive price.
Pakistan is primarily known for its aromatic rice (Super Basmati/Basmati PK-385).
We have Different varieties of rice which are grown in Pakistan for example:
Super Kernal Basmati:
Super Kernal is the finest variety of rice. Characterized by a unique aroma,
extra length and slender grain, Basmati tastes delicious. The Average Grain Length (AGL)
is 7.00mm & above.

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Basmati Rice PK-385:
Basmati is the finest variety of rice. Characterized by a unique aroma,
extra length and slender grain, Basmati tastes delicious. Our Basmati Rice has to be
tasted to be believed. The grain becomes two-three times longer on being cooked.
Long Grain 386 Rice:
Long Grain 386 Rice a special quality rice, only produced in the province
of Punjab and has been gaining international recognition as one of the best qualities
of diet rice. Though it is counted as Non-Basmati Rice but its aroma and cooking
results match the Basmati Pk-385 variety.

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IRRI-6 White Rice:
This is the low priced, high volume rice. This variety is
grown in the Sindh province of Pakistan and is a major export quality
to a number of Middle Eastern and African Ports.
IRRI-9 White Rice:
This variety is grown in both the Sindh and Punjab
provinces in Pakistan.

10. Basic things for business:
A Supplier-:
This should preferably be a rice farm because as the wholesale
distributor, we need to buy from a source where we can get the rice in very large
quantity and at the cheapest possible rate, so that we can still make profits after
spending for the logistics involved in getting the rice from the supplier to the
retailers.
Warehouse-:
Most times, we don’t get to sell of the whole bulk of supply we get
at once to the retailers because there may be times when the market demand
may be low, that is when we need a warehouse to store your rice until we are
ready to ship out to retailers.

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Capital-:
To become a wholesale distributor, we need to buy in very large quantity
from the rice farmers and sell in smaller bits to the retailers; so starting a rice
distribution business requires much capital. The only exception is if we have a
mutual understanding and agreement with the farmers where they supply we
the goods on credit sales, we sale to the retailers and pay them off as soon as we
are done with the sales.
Transportation-:
As the distributor, we may have to be in charge of transporting
the rice from the rice farm to our warehouse or delivery to customers when
orders are placed. we may need to get few trucks to handle the distribution
process or we can strike an agreement with a logistic company to take care of the
transportation process.

12. Steps for Promotion:
Free Samples-:
Some retailers maybe afraid to order from new distributors
whom they don’t know the quality of rice we have to offer; one to get around
the issue is to offer a small bag of rice; lets say 2kg as sample to any retailer who
feel is a potential customer.
Discount-:
we can also offer to give some percentage discount for any distributor
that will order a certain number of bags, or that can refer other distributors to
buy from us.

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Free Delivery-:
we can offer to give retailer free delivery services to any
destination of their choice, if they can order for a certain number of bags of rice
from us.
Payment on Delivery-:
we can offer this service to retailers who are in another
location to build their trust; we ship out the produce and they pay once they get
to see it.

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Credit Supply-:
When we succeed in getting few regular retailers that large
customer base, we can make a deal to supply them on credit for them to pay
back after sales.
Online Business-:
We are also providing the facility to our customers to make
online orders for rice. Which are delivered to them at minimum time.