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Using  Partners  to  Grow  Your  
Emerging  Market  Business  –  FAST!
Presented	
  by:	
  Ed	
  Javier	
  
Background
– Ownership:	
  JV	
  between	
  Summit	
  Media	
  and	
  Ringier	
  AG	
  
– Established:	
  March	
  2010	
  
– Market:	
  Philippines	
  
– Employees:	
  31	
  
– Country	
  Rank:	
  	
  
–  Jan.	
  2014	
  #3	
  Alexa,	
  #3	
  SimilarWeb	
  
–  Mar.	
  2015	
  #1	
  Alexa,	
  #2	
  SimilarWeb	
  
Traffic
	
  75,000	
  	
  
	
  125,000	
  	
  
	
  175,000	
  	
  
	
  225,000	
  	
  
	
  275,000	
  	
  
	
  325,000	
  	
  
	
  375,000	
  	
  
	
  425,000	
  	
  
	
  475,000	
  	
  
	
  525,000	
  	
  
	
  575,000	
  	
  
Mar-­‐14	
   Apr-­‐14	
   May-­‐14	
   Jun-­‐14	
   Jul-­‐14	
   Aug-­‐14	
   Sep-­‐14	
   Oct-­‐14	
   Nov-­‐14	
   Dec-­‐14	
   Jan-­‐15	
   Feb-­‐15	
   Mar-­‐15	
  
106,867	
  
525,031	
  
Bounce  Rate
20.00%	
  
25.00%	
  
30.00%	
  
35.00%	
  
40.00%	
  
45.00%	
  
50.00%	
  
55.00%	
  
60.00%	
  
65.00%	
  
Jan-­‐14	
   Feb-­‐14	
   Mar-­‐14	
   Apr-­‐14	
   May-­‐14	
   Jun-­‐14	
   Jul-­‐14	
   Aug-­‐14	
   Sep-­‐14	
   Oct-­‐14	
   Nov-­‐14	
   Dec-­‐14	
   Jan-­‐15	
   Feb-­‐15	
   Mar-­‐15	
  
60.76%	
  
27.44%	
  
Leads
	
  3,000	
  	
  
	
  5,000	
  	
  
	
  7,000	
  	
  
	
  9,000	
  	
  
	
  11,000	
  	
  
	
  13,000	
  	
  
	
  15,000	
  	
  
	
  17,000	
  	
  
	
  19,000	
  	
  
	
  21,000	
  	
  
	
  23,000	
  	
  
Jan-­‐14	
   Feb-­‐14	
   Mar-­‐14	
   Apr-­‐14	
   May-­‐14	
   Jun-­‐14	
   Jul-­‐14	
   Aug-­‐14	
   Sep-­‐14	
   Oct-­‐14	
   Nov-­‐14	
   Dec-­‐14	
   Jan-­‐15	
   Feb-­‐15	
   Mar-­‐15	
  
4,485	
  
20,493	
  
New  Products
– Magazine	
  
– Floor	
  plans	
  
– InternaXonal	
  lisXngs	
  
– MLS	
  system	
  
– Mobile	
  app	
  
Benefits
– ExperXse	
  
– Latest	
  innovaXons	
  
– Speed	
  to	
  market	
  
– CompeXXve	
  info	
  
– Exclusivity	
  
Why  Partners  need  you…
– PR	
  
– Pilot	
  
– Case	
  studies	
  
– New	
  markets	
  	
  
– Data	
  aggregaXon	
  
Tips  

– Meet	
  Partners	
  	
  
– Leverage	
  events	
  	
  
– Get	
  esXmates	
  
– Manage	
  schedules	
  
– MarkeXng	
  assistance	
  

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Using Partners to Grow Your Emerging Market Business - FAST!

  • 1. Using  Partners  to  Grow  Your   Emerging  Market  Business  –  FAST! Presented  by:  Ed  Javier  
  • 2.
  • 3. Background – Ownership:  JV  between  Summit  Media  and  Ringier  AG   – Established:  March  2010   – Market:  Philippines   – Employees:  31   – Country  Rank:     –  Jan.  2014  #3  Alexa,  #3  SimilarWeb   –  Mar.  2015  #1  Alexa,  #2  SimilarWeb  
  • 4.
  • 5. Traffic  75,000      125,000      175,000      225,000      275,000      325,000      375,000      425,000      475,000      525,000      575,000     Mar-­‐14   Apr-­‐14   May-­‐14   Jun-­‐14   Jul-­‐14   Aug-­‐14   Sep-­‐14   Oct-­‐14   Nov-­‐14   Dec-­‐14   Jan-­‐15   Feb-­‐15   Mar-­‐15   106,867   525,031  
  • 6. Bounce  Rate 20.00%   25.00%   30.00%   35.00%   40.00%   45.00%   50.00%   55.00%   60.00%   65.00%   Jan-­‐14   Feb-­‐14   Mar-­‐14   Apr-­‐14   May-­‐14   Jun-­‐14   Jul-­‐14   Aug-­‐14   Sep-­‐14   Oct-­‐14   Nov-­‐14   Dec-­‐14   Jan-­‐15   Feb-­‐15   Mar-­‐15   60.76%   27.44%  
  • 7. Leads  3,000      5,000      7,000      9,000      11,000      13,000      15,000      17,000      19,000      21,000      23,000     Jan-­‐14   Feb-­‐14   Mar-­‐14   Apr-­‐14   May-­‐14   Jun-­‐14   Jul-­‐14   Aug-­‐14   Sep-­‐14   Oct-­‐14   Nov-­‐14   Dec-­‐14   Jan-­‐15   Feb-­‐15   Mar-­‐15   4,485   20,493  
  • 8. New  Products – Magazine   – Floor  plans   – InternaXonal  lisXngs   – MLS  system   – Mobile  app  
  • 9. Benefits – ExperXse   – Latest  innovaXons   – Speed  to  market   – CompeXXve  info   – Exclusivity  
  • 10. Why  Partners  need  you… – PR   – Pilot   – Case  studies   – New  markets     – Data  aggregaXon  
  • 11. Tips   – Meet  Partners     – Leverage  events     – Get  esXmates   – Manage  schedules   – MarkeXng  assistance