CoreLogic is a global data and analytics company that manages hundreds of millions of property listing records. Big data is becoming a key business asset as the volume of data generated grows exponentially. This presents both opportunities and challenges for companies to extract value and insights from their data. The presentation discusses how CoreLogic analyzes property listings data at varying levels of granularity to improve customer service, identify high and low performing areas, and optimize business performance and marketing strategies. Effective use of big data can lead to more data-driven products, better customer experiences, and increased competitiveness.

1. Big Data in the Property
Listings World
Kyle Evans - CoreLogic
Chief Data & Analytics Officer (Asia)
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential1

2. | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential2
Let’s Talk
1. CoreLogic
2. Big Data
Challenges
Impact
Key Considerations
3. Applications of Listings Data
Questions & Discussion

3. | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential3

4. Global Data Snapshot
| © 2014 CoreLogic, Inc. ■ Proprietary & Confidential4
Over 2,960 dedicated data & analytic staff
30 year history of managing property data assets
Host hundreds of millions of listing records
Up to 500 fields in listing data records
Property data & Analytics is what we do!

5. Big Data
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential5

6. 6
DATA IS THE NEW OIL
“We have for the first time an economy based on a
key resource [information] that is not only renewable,
but self generating…
Running out of it is not a problem,
but drowning in it is.” JOHN NAISBITT

7. | © 2015 CoreLogic, Inc. ■ Proprietary & Confidential7
What is it?
“Exhaust Data”
2016 is a tipping point for data
generation
Data being recognised as a source
of innovation and competitive
advantage
Globally in 2015 companies are
spending $38B on big data initiatives
Big Data

8. Challenges for Managing Big Data Assets
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential8
VALUE IP SECURITY
SKILLS
PRIORITIES
LEGACIES
CHANGE
MANAGEMENT
ALL DATA
PASSION
PARTNERS
SPEED

9. Impact of Big Data
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential9
MORE DATA
MORE INSIGHT
IMPROVED PRODUCTS
BETTER CUSTOMER
SERVICE /
EXPERIENCE

10. Key Considerations
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential10
GET VALUE OUT
OF YOUR
TRANSACTIONS
MEASURE WHAT
MATTERS
DRIVE
BUSINESS
INTELLIGENCE
ENSURE
RELATIVITY
Apply the metrics to
the key drivers for
the business
Benchmark internal
& external metrics,
look for correlation
Exhaust all data
Look into the
business through
the data

11. Final Consideration
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential11
GET GRANULAR
Looking at data in micro clusters rather than macro level information
Improve enough 1%ers and there will be a sizeable impact

12. Applications of Listings Data
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential12

13. Measure what matters: Customer Performance vs
Service Usage
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential13
Performance highly correlated with CoreLogic services
Common usage patterns amongst high performers

14. 14
Ensure Relativity: Listing Portal Market Share Vs
rest of Portals
• Market share of
lisintgs for this
state is 69.87%
• There are 311
(52%) sub-regions
where this portal is
below its average
market share
• 42,341 missed
listings
opportunities
(agency details)

15. Value from Transactions: Media Analysis
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential15

16. 16
Drive Business Intelligence: Search Analysis
Month No. Searches No. listings
Dec 46 39
Jan 103 24
Feb 93 29
Mar 95 40
Apr 74 22
May 94 20
Jun 89 13
Jul 116 18
Aug 91 26
Sep 48 21
Date No. Searches
Oct-13 857
Nov-13 734
Dec-13 799
Jan-14 896
Feb-14 800
Mar-14 902
Apr-14 1,002
May-14 1,050
Jun-14 1,063
Jul-14 1,094
Aug-14 1,102
RCA - For Sale

17. Get Granular: Better Customer Service / Experience
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential17
Identified Customers at Risk (Red), Optimised (Blue), Up-sell (Green)
Targeted training, packaging and pricing strategies
Reduced price increase complaints 90%
Reduced attrition by 20%

18. Wrap Up
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential18
Big Data is an asset that must
be harnessed to ensure
business success
Listing portals are collecting a lot of
useful data every day which can be
applied to improve portal performance
An internal view is interesting, a
market view with actionable insights is
critical to success

19. Kyle Evans - CoreLogic
Chief Data & Analytics Officer (Asia)
T +61 2 8019 8143
E kyle.evans@corelogic.com.au
| © 2015 CoreLogic, Inc. ■ Proprietary & Confidential19
Kris Matthews - CoreLogic
Executive General Manager – International
T +61 7 3114 9871
E kris.matthews@corelogic.com.au
David Maire - CoreLogic
General Manager – Innovation
T +61 2 8019 8202
E david.maire@corelogic.com.au