PPC Peak Performance: The Definitive Adwords Audit Framework
Forget everything you know, or think you know about auditing an AdWords account! In this presentation, you will hear concrete answers to the quintessential SEM question - How well are my PPC campaigns doing? - and provide concrete steps on what to do if they're underperforming. You will learn:
Up To Date Competitive Benchmarks: What's a Good Click Through Rate? Conversion Rate? Quality Score? Cost per action? - This session will review easy ways to tell if you're beating the average or if your campaigns need work.
Live Account Audits: To demonstrate the dramatic difference between succeeding and failing at paid search, a live audit of two real-world, competing AdWords accounts will take place.
The 3 Key, Key Performance Metrics: There are thousands of key metrics in SEM. This session will show data which reveals the 3 metrics that track most closely to AdWords success, and why.
Secrets of the Top 1% of AdWords Advertisers: In this session review ad copy and landing page tactics employed by the top 1% of most successful advertisers.
Attendees will leave with a powerful new framework for auditing and troubleshooting PPC accounts.
Using linguistic analysis to break through the noise - #CLZSF - Benjamin Spi...Benjamin Spiegel
Benjamin Spiegel's presentation on using linguistic analysis to break through the noise. Presented in August at ClickZ Live San Francisco - Questions? @nxfxcom
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
What are three relatively easy things your company could be doing today with the Localytics platform to be more successful? Check out this presentation to find out.
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
2015's Biggest Digital Marketing Trends | Private School & Summer Camp MarketingOur Kids Media
Marketing and advertising private schools and summer camps has gone digital. Every parent considering a program for their kids will turn to Google to do their research, looking for reviews and trusted sources as third party referrals or testimonials. Not only can online advertising generate quality leads for your camp or private school, marketing kids programs in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and the significant impact it can have on your online visibility in google search. Plus, it includes a list of the best digital marketing trends for private schools and summer camps in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Our Kids Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing
What Motivates Top Spenders in the Amazon Appstore│Mike HinesJessica Tams
Delivered at Casual Connect Europe 2017. A relatively small group — tiny, really — of dedicated customers often generates an unexpectedly large percentage of total revenue for a mobile app or game. As an app publisher, Amazon has a unique perspective on power-users in aggregate. Here we share observations and data from our appstore on what motivates top spenders and what is currently working best for cultivating new and existing power-users, keeping them engaged, and maximizing their revenue potential.
PPC Peak Performance: The Definitive Adwords Audit Framework
Forget everything you know, or think you know about auditing an AdWords account! In this presentation, you will hear concrete answers to the quintessential SEM question - How well are my PPC campaigns doing? - and provide concrete steps on what to do if they're underperforming. You will learn:
Up To Date Competitive Benchmarks: What's a Good Click Through Rate? Conversion Rate? Quality Score? Cost per action? - This session will review easy ways to tell if you're beating the average or if your campaigns need work.
Live Account Audits: To demonstrate the dramatic difference between succeeding and failing at paid search, a live audit of two real-world, competing AdWords accounts will take place.
The 3 Key, Key Performance Metrics: There are thousands of key metrics in SEM. This session will show data which reveals the 3 metrics that track most closely to AdWords success, and why.
Secrets of the Top 1% of AdWords Advertisers: In this session review ad copy and landing page tactics employed by the top 1% of most successful advertisers.
Attendees will leave with a powerful new framework for auditing and troubleshooting PPC accounts.
Using linguistic analysis to break through the noise - #CLZSF - Benjamin Spi...Benjamin Spiegel
Benjamin Spiegel's presentation on using linguistic analysis to break through the noise. Presented in August at ClickZ Live San Francisco - Questions? @nxfxcom
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
What are three relatively easy things your company could be doing today with the Localytics platform to be more successful? Check out this presentation to find out.
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
2015's Biggest Digital Marketing Trends | Private School & Summer Camp MarketingOur Kids Media
Marketing and advertising private schools and summer camps has gone digital. Every parent considering a program for their kids will turn to Google to do their research, looking for reviews and trusted sources as third party referrals or testimonials. Not only can online advertising generate quality leads for your camp or private school, marketing kids programs in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and the significant impact it can have on your online visibility in google search. Plus, it includes a list of the best digital marketing trends for private schools and summer camps in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Our Kids Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing
What Motivates Top Spenders in the Amazon Appstore│Mike HinesJessica Tams
Delivered at Casual Connect Europe 2017. A relatively small group — tiny, really — of dedicated customers often generates an unexpectedly large percentage of total revenue for a mobile app or game. As an app publisher, Amazon has a unique perspective on power-users in aggregate. Here we share observations and data from our appstore on what motivates top spenders and what is currently working best for cultivating new and existing power-users, keeping them engaged, and maximizing their revenue potential.
The Importance of Being Where Your Users Are - ParkmobileKCroninbc
The potential of location data for creating more personalized experiences for app users is obvious. The ability to unite the digital and physical worlds will help companies create the most contextually relevant, personalized mobile engagement possible. This session will show how Parkmobile is using geofence data to surface the most relevant insights about user patterns and behaviors and target push notifications accordingly.
Why mobile marketing is the most important dish on your advertising strategy plate.
Full article: https://adcumulus.com/blog-posts/mobile-marketing-still-going-strong/
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
Push notifications, in-app messaging, mobile message centers: get the inside scoop on what to say, how to say it and how to coordinate all of your mobile messaging in this presentation from two of Urban Airship's top mobile marketing experts.
Retirement home marketing: shifts in the online advertisingOur Kids Media
Marketing and advertising to boomers and seniors is seeing a shift into digital and online channels as they being to act as powerful lead sources. Not only generating leads, marketing a retirement community in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and how that will affect your retirement homes online marketing results. Plus, it includes a list of the best digital marketing trends for retirement communities in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Comfort Life Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
The 2016 Framework for Evaluating Content Marketing SoftwareUberflip
It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.
As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?
In this presentation, Uberflip Co-Founder and CEO Yoav Schwartz provides an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
You’ll learn:
- How to navigate the marketing technology landscape and assess different content marketing software solutions
- How to avoid software silos and ensure your content marketing software is fully integrated with your marketing technology stack
- How to audit your marketing technology and build a lean, mean content marketing machine for your organization
The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
For over 10 years StumbleUpon has been the place where people come to discover new things online. With over 40M global users and 50 billion pages served, they index the world’s content and have a unique view on the way its consumed. Join Anne Gherini, Director of Marketing at StumbleUpon, as she reveals trends in content creation and distribution and discusses why mobile and video are (finally) changing the game for both consumers and brands.
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
How to Leverage Webinars for B2B Lead GenerationUberflip
Webinars are unique among content types; they're marketed like events, after all.
These web-based seminars attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it's aired. That makes webinars a powerful lead generation asset in your B2B content mix.
Join Hana Abaza, VP Marketing at Uberflip for a webinar about the best practices to get the most out of these live events.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Duane Forrester
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
How Machine Learning is Changing the Landscape of Search, Discovery and Engagement
Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
Presentation by Bizible CEO Aaron Bird (@birdstweets) on driving revenue over leads. Why it matters, what it enables, overcoming challenges like attribution, and a few ways to make the magic happen.
Boosting Social Ad Results with Audience Segmentation: Nowspeed and Hitachi D...Sharon Crost
Learn how to integrate social media advertising into your digital marketing portfolio, and boost results with some specific tips and tricks from Hitachi Data Systems. David Reske from Nowspeed and Sharon Crost from Hitachi Data Systems show you how in this presentation from ClickZ Live San Francisco #CZLSF
The Importance of Being Where Your Users Are - ParkmobileKCroninbc
The potential of location data for creating more personalized experiences for app users is obvious. The ability to unite the digital and physical worlds will help companies create the most contextually relevant, personalized mobile engagement possible. This session will show how Parkmobile is using geofence data to surface the most relevant insights about user patterns and behaviors and target push notifications accordingly.
Why mobile marketing is the most important dish on your advertising strategy plate.
Full article: https://adcumulus.com/blog-posts/mobile-marketing-still-going-strong/
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
Push notifications, in-app messaging, mobile message centers: get the inside scoop on what to say, how to say it and how to coordinate all of your mobile messaging in this presentation from two of Urban Airship's top mobile marketing experts.
Retirement home marketing: shifts in the online advertisingOur Kids Media
Marketing and advertising to boomers and seniors is seeing a shift into digital and online channels as they being to act as powerful lead sources. Not only generating leads, marketing a retirement community in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and how that will affect your retirement homes online marketing results. Plus, it includes a list of the best digital marketing trends for retirement communities in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Comfort Life Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
The 2016 Framework for Evaluating Content Marketing SoftwareUberflip
It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.
As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?
In this presentation, Uberflip Co-Founder and CEO Yoav Schwartz provides an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
You’ll learn:
- How to navigate the marketing technology landscape and assess different content marketing software solutions
- How to avoid software silos and ensure your content marketing software is fully integrated with your marketing technology stack
- How to audit your marketing technology and build a lean, mean content marketing machine for your organization
The resource center on your website has the potential to be the most powerful lead generation tool in your arsenal. It’s rich with content znd ripe with information that helps guide prospects through the buyer journey, converting them from visitors into leads into customers. Unfortunately, most marketers are sacrificing conversion rates, customers and revenue due to a poorly designed and implemented content experience. In this session, you’ll learn the key elements of creating an effective resource center, how to implement this on your own site (without the IT department), and how one company boosted their own conversion rates by 250% by following these guidelines.
For over 10 years StumbleUpon has been the place where people come to discover new things online. With over 40M global users and 50 billion pages served, they index the world’s content and have a unique view on the way its consumed. Join Anne Gherini, Director of Marketing at StumbleUpon, as she reveals trends in content creation and distribution and discusses why mobile and video are (finally) changing the game for both consumers and brands.
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
How to Leverage Webinars for B2B Lead GenerationUberflip
Webinars are unique among content types; they're marketed like events, after all.
These web-based seminars attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it's aired. That makes webinars a powerful lead generation asset in your B2B content mix.
Join Hana Abaza, VP Marketing at Uberflip for a webinar about the best practices to get the most out of these live events.
Do's & Don'ts of Stellar Push & In-App Marketing CampaignsLocalytics
The corresponding deck to Localytics' webinar on The Do's & Don'ts of Stellar Push & In-App Marketing Campaigns. Consider it a mobile marketers' guide to best practices for push notifications and in-app messaging in 2016. Includes real-life examples from apps doing it right.
Duane Forrester
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
How Machine Learning is Changing the Landscape of Search, Discovery and Engagement
Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
Presentation by Bizible CEO Aaron Bird (@birdstweets) on driving revenue over leads. Why it matters, what it enables, overcoming challenges like attribution, and a few ways to make the magic happen.
Boosting Social Ad Results with Audience Segmentation: Nowspeed and Hitachi D...Sharon Crost
Learn how to integrate social media advertising into your digital marketing portfolio, and boost results with some specific tips and tricks from Hitachi Data Systems. David Reske from Nowspeed and Sharon Crost from Hitachi Data Systems show you how in this presentation from ClickZ Live San Francisco #CZLSF
Leveraging Events for Triple Digit SEO Gains - David McClellan CBS InteractiveDavid McClellan
Big events and seasonal surges provide sea changes in traffic levels for those ahead of the curve. What if you could win big with your team plus a little preparatory analysis? Learn to ride the wave of popularity and wrangle big events to harvest SEO and traffic like big brand media does, again and again. Peek at the processes and pointers to learn:
How does research prepare you to ride the trend
What paid, earned and owned resources must be set up
How to recruit internal stakeholders vital to success
Who do you empower during the event - social, influencers, media
How to extend the win with after-effects, not after-thoughts
Overview of new directions in mobile makerting and communications, with a case study on WDT's;successful campaign to launch theiMapWearther Radio iPhone application
Beyond the Content, presented by DWA/Hitachi at ClickZLive SF 2014DWA
Beyond the Content: Content as Part of Your Overall Business Strategy
+ Aligning your content strategy with key business objectives
+ How to integrate your content campaigns with your overall marketing strategy
Moderator: Simon Heseltine, Senior Director of Audience Development, AOL Inc.
Speakers: Debbie Braney, Integrated Marketing Leader, Hitachi Data Systems and Robert Ray, President Americas, DWA Media
Beyond the Content, presented by DWA/Hitachi at ClickZLive SF 2014DWA
Beyond the Content: Content as Part of Your Overall Business Strategy
+ Aligning your content strategy with key business objectives
+ How to integrate your content campaigns with your overall marketing strategy
Moderator: Simon Heseltine, Senior Director of Audience Development, AOL Inc.
Speakers: Debbie Braney, Integrated Marketing Leader, Hitachi Data Systems and Robert Ray, President Americas, DWA Media
Benjamin Spiegel's presentation on Social Media Analytics during ClickZ Toron...Benjamin Spiegel
Benjamin Spiegel's presentation on Social Media Analytics during ClickZ Canada - #CZLTO #BSSM - Covering bad measurements, social media APIs, facebook, twitter, search, data visualization and real time analytics.
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionJennifer Wong
Join us as we feature a guest speaker from Forrester Research to bring you our newest webinar 'Marketers Must Embrace the Mobile Revolution.'
In the webinar you'll learn:
What is the mobile mind shift and why does it matter for marketers?
What are the best practices in embracing the mobile marketing revolution?
How should marketers leverage mobile to mature their marketing approach?
This deck highlights some of the latest research coming from the Local Search Association and provides a preview of the LSA|15 Conference in LA, April 19-22.
Inside the minds of mobile marketers in china mma china nishtha mehta (phd) &...Nishtha Mehta
For the first time on this forum, the agency & their clients are coming together to share & discuss their insights and learning on what it takes to grab a chunk of the Mobile advertiser’s budget - like from Unilever.
How to get advertisers in China to shift their ¥¥ from traditional media or even from other digital media towards Mobile media which is your media, your platform. What has our China Mobile marketing experience taught us - we’d like to share in this forum and discuss in the company of great minds of Mobile advertisers in China. This will shed light on different aspects ranging from creativity to measurement to innovation.
Nishtha Mehta, consulting partner, head of mobile capability for PHD China and David Porter, media director for Unilever North Asia come together to discuss this.
The research findings here have been supported by the world federation of advertisers (WFA).
Research survey of 294 marketing and information technology decision-makers about their investments in mobile strategy including people, processes, and marketing technology. Marketing represented the majority of respondents across several industries: financial services, media and entertainment, retail and commerce, B2B high tech, and travel/hospitality.
Why Should You ‘Go Mobile’? ‘Go Mobile’- Trends in 2015
Pulp Strategy | www.pulpstrategy.com.
Gaining instant brand recognition in any industry is difficult especially when you are running on tight marketing budget. Mobile marketing comes handy in such a situation. As a marketer, you can maximize your operating expenses by investing in strategies which improve your reach and encourage action.
Power-charge your Twitter ad campaigns with expert insights on the latest ad formats and targeting strategies. Learn about innovative ways to tap into retargeting, video, live events and more to drive actionable results from real-time engagement on Twitter.
Speakers:
Sahil Jain, CEO at AdStage
Bryan Sise, Senior Manager, Product at Twitter
Moderator:
Ginny Marvin, Editor at Search Engine Land
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
Singapore Facebook Performance Report - February 2014 Lucio Ribeiro
Understand the strategies and tactics behind some of Singapore's most successful Facebook brand pages. Download the full report here: http://socialpulse.co/singapore-facebook-performance-report
Advanced Twitter Ads: Doing More With Twitter Tailored Audiences By Jain SahilMarketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & Sales In Real-Time. PRESENTATION: Advanced Twitter Ads: Doing More With Twitter Tailored Audiences - Given by Sahil Jain, @sahilio - AdStage, CEO and Co-founder. #SocialPro #14B
2015 State of Native Advertising - Trends and Best Practices TripleLift
Native advertising is no longer a buzzword for a flashy new form of digital advertising. If recent revenue forecasts are correct, it looks like native advertising will become a sound investment.
The 2015 State of Native Advertising provides a snapshot of marketing, advertising and consumer trends as it relates to the growth and use of native advertising in 2015 and beyond.
Similar to ClickZ Live in SF - Mobile Advertising in the Marketing Mix for AT&T (20)
Opportunities in the Age of Innovation - MobileGreg Stuart
Presentation given in Israel to http://www.adtechsummit.com/ on Feb 11 2014. Suggesting there is a huge opportunity for startups and founders like we've never seen.
Focus here is on how we are 1) living in the Age of Innovation, 2) Marketing & Media industries are in Chaos, & 3) Mobile is where the opportunities exist.
Mobile Marketing Primer for "Change Your Mindset mobile primer 5 26Greg Stuart
Master Class Presentation (more how to that compiled quickly for this last minute presentation) on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technologies.
Keynote Presentation on Mobile Marketing at "Change Your Mindset Conference at the Hilton Molino Stucky in Venice Italy May 2013. Hosted by PR Technolgies.
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
How Does Mobile Marketing Not Make the Same Mistakes the Internet DidGreg Stuart
This is a presentation done at DMEXCO in Cologne Germany on Sept 20, 2011. Focus is on understanding where Internet marketing and advertising missed the mark and what Mobile needs to think about on it's way to building a superior marketing and media channel.
Borrell Conference on Local Media (Mobile)Greg Stuart
This is a keynote I gavea in March 2011 at a Borrel Local Online Advertising around the topic of Mobile marketing's relationship to Local. Focus is on how Mobile is the "missing" piiece to Local Advertisiing.
Advertising is Dead. Long Live Advertising.Greg Stuart
This was prepared for a session at Institute of Media and Entertainment Executive Education as a part of IESE School of Business in Barcelona & Madrid. More on this really great program can be found at http://www.ime.edu/ Great that someone is taking a high-level, academic view of the media and digital media sectors. This is similar to my other preso done for SB Media.
Why Now is Great Time to be Media Sales (and other Media Trends)Greg Stuart
This was a presentation that I was paid to prepare and give to a B2B Media companies about Why Now is Great Time to be in Media Sales (which I was nervous about doing). It uses some digital media trends from 2010 and some material from my book, What Sticks, to make the case that Media Companies need to take more control over their future and much more responsibility for the effectiveness of the advertising (in fact it's imperative that they do so).
This is the 2nd time (first time was to Digital Media CEO’s from around the world) I've given a variation of this talk and the response has been extraordinary from Media Sales people. Appears this really strikes a nerve for Media companies and especially those that sell advertising today.
This is the public version from various client work reviewing the digital advertising ecosystem and the seismic changes occurring in the advertising industry.
This looks at marketer metrics, ad exchanges, economics and issues around privacy (very short) and use of data and targeting.
Greg Stuart +1 631 702 0682
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
ClickZ Live in SF - Mobile Advertising in the Marketing Mix for AT&T
1. August 11–14, 2014
#CZLSF | @ClickZLive
The Global Conference Series Designed by Digital Marketers, for Digital Marketers
Driving Success in Today’s
Dynamic Mobile Market
Greg Stuart
Mobile Marketing Association
Global CEO
3. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
What Do You Mean,
You Don’t Spend Big In
Mobile Yet?
Do You Not Care About Your Business or Career?
Finally, We Know For Sure – Proof that Mobile
Advertising Does Deserve a Place in the Marketing Mix
3
4. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
This man earned
an ROI of 707x
Henry Flagler
http://en.wikipedia.org/wiki/Henry_Flagler
14. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
Massive Shift In Consumer Behavior
14
11%
6% 8%
23%
18%
14%
19% 17% 16%
37% 38%
25%
0%
10%
20%
30%
40%
North
America
South
America
Europe Asia Africa Global
%ofPageViewsComing
FromMobileDevices
Mobile Usage as % of Web Usage, by Region, 5/14
May-13
Mobile Usage = Continues to Rise Rapidly @ 25% of Total Web Usage vs. 14% of Y/Y
Source: KPCB, StatCounter, 5/14
16. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
76%
Marketers agree
that mobile is
the closest you
can get to the
consumer
68%
Marketers agree
that mobile is
the best way to
transform your
business model
72%
Marketers agree
that mobile is
the best way to
build ROI
80%
Marketers agree
that mobile is a
way to improve
your career
But Are Marketers Ready
16Marketers see mobile as a GAME CHANGER… Source: MMA
17. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
Marketers plan to invest more in mobile
next year
17
Q2c.ThinkingabouttheYEAR
AHEAD,isyourcompany
planningtoinvestmore,the
sameorlessineachofthe
followingareas,comparedto
thisyear?
Source: MMA
61% Consultants
& agencies working
on mobile strategy
61% Data &
analytics for mobile
68%
Mobile
Advertising
67%
Asset
creation
for mobile
$
19. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
First, Powerfully Unique Positioning:
The Closest You Can Get
to Your Consumer
20. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
That USP is Supported by High Value
Personalization Pervasiveness Proximity
21. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
Aspiration
without
Allocation
Is Meaningless
B. Bonin Bough
Mondelez International
22. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
And Marketers are NOT Ready
It’s the Knowing Vs. Doing Gap *
46%
47%
0% 10% 20% 30% 40% 50%
Tight budgets/ We can’t afford to
decrease spending in other
channels
Difficulty to measure impact of
mobile and compare to other
channels
22* http://www.businessweek.com/chapter/pfeffer.htm
23. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
The Answer?
Mobile needs a compelling,
fact-based, irrefutable analysis
for marketers on the ROI value
of mobile to THEIR business
goals
28. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
AT&T Campaign Details
MEASUREMENT PARAMETERS
Target
Data Collection
18+
9/17/13-10/28/13
KEY KPI / GOAL
Build Awareness for the new device
offering from AT&T
Awareness
Consideration/I
mage
Purchase
CAMPAIGN MARKETING MIX
TV:
92%
PRINT:
1%
ONLINE:
5%
MOBILE
: 1%
29. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
Mobile delivered
2x impact /dollar vs. TV
National
TV
Online
Desktop
Print Mobile
20M
15M
10M
5M
0
TotalImpactDue
toExposure
(MillionPeople)
People Impacted: Device Awareness
PeopleImpacted
perDollar
Efficiency (Impact/$): Device Awareness
7
6
5
4
3
2
1
0
30. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
Shifting $ to Mobile will impact more people
with the same Budget
SPEND TO IMPACT RESPONSE BY MEDIA: AWARENESS OF NEW DEVICE
TotalPeopleImpacted
(Millions)
12,000
10,000
8,000
6,000
4,000
2,000
Spend
TV
MOBILE
PRINT
DIGITAL
TV
MOBILE
PRINT
DIGITAL
31. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
Therefore, optimal mobile is 16%
ACTUAL
BUDGET
TotalPeopleImpacted
(Millions)
OPTIMIZED BUDGET
( BASED ON
AWARENESS)
=
=
=
=
National TV
Print
Online Desktop
Mobile
1%
5%
1%
93%
16%
5%
8%
72%
32. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
The Actual Impact
* Upside potential for mobile is +17% but 12% is incremental considering the decrease from TV
* Upside potential for mobile is +17% but 12% is incremental considering the decrease from TV
Mobile
Online Desktop
Print
National TV
Total
PEOPLE IMPACTED
(WITH CURRENT SPEND)
18.9 M
.7 M
1.1 M
.5 M
UPSIDE POTENTIAL
PEOPLE IMPACTED
(OPTIMIZED SPEND)
.3 M
-1.9 M
3.7 M
3.6 M
5.7 M+ 27%
33. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
33
By reallocating spend to
mobile, there is an
incremental potential of 2.5
million people or
+12%!
That’s almost the equivalent
of the population of Chicago!
Same Budget
Better Results
35. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
The box ad displayed the product more clearly &
increased impact by 2.5x
0%
2%
4%
6%
8%
0 3 6 9 12 15Frequency
%ImpactAmong
Exposed
Banner Size B
Banner Size A
Frequency to Impact Response: Ad Size
2.5x
Banner Ad Size A - Box Banner Ad Size B - Row
36. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
Mobile was more effective at driving
awareness among men
0%
4%
8%
12%
16%
20%
0 2 4 6 8 10
Mobile - Males
Mobile - Average
Frequency to Impact Response: Demographic Targets
Frequency
%ImpactAmong
Exposed
Mobile had 70% more
impact among Males
38. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
Really, To Summarize Insights
Mobile Optimization in mix is 11% or 16% in first two studies:
1. Increased QSR +5.5% (Purchase Intent)
2. AT&T/MotoX Awareness +12% (Awareness)
1. Targeting men heavier would have increased performance in both
2. So would getting rid of lower performing ads (+2.5X vs. 2X) in both
3. For QSR, targeting lunchtime improved Mobile only performance by 3X!!!
38
39. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
But Will SMoX Make a Difference?
1.0 1.2 1.5 1.8 2.2x1.0 2.0
8.1
20.3
32.8x
1.0
2.5
5.0
10.4
18.6x
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
2002 2003 2004 2005 2006
X Increase in Internet Spending from Base
For 7 Brands that Conducted XMOS Studies
Total Online Spending
Average XMOS Brands
40. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
How to Capitalize on SMoX
Are you a Major Marketer?
• Want to do a SMoX Study – See me
• Want us to present to your staff – See me
Are you a Major Agency?
• Want us to present to your staff – See me
Everyone?
• Want to find out how to be successful in Mobile – See me
40
greg@mmaglobal.com
+1 631 702 0682
42. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
INDUSTRY
OUTREACH
1. Insights used in Sales materials
(Phase 1,2,3)
2. Sales training in publisher’s
offices as selected by publisher.
(Phase 1,2,3)
3. Presentation of results in person
at publishers’ clients or agency
gatherings
(Phase 1,2,3)
4. Welcome remarks in Roadshows
(Platinum)
(Phase 2, 3)
1. ANA /AAAA events and other initiatives (Phase 1,2,3)
2. Research events ARF, ESOMAR, I-COM (Phase 2,3)
3. Cannes and other events (Phase 1, 2, 3)
4.Agency/Marketer lunches (Phase 2,3)
1. Materials related to SMoX including
press releases, presentations, case
studies, MMA Website (Phase 1,2,3)
2. Webinars Sales and marketing
teams to participate (Phase 1,2,3)
3. MMA Conferences including MMA
Forums, CEO and CMO Summits
(Phase 1,2,3)
4. RoadShow events in up to 4-6
cities inviting approximately 50 to 200
marketers and agencies to preview
study results. (Phase 2)
SMoX
Magnify MMA
Roll Out Next
18 Months
44. @twitterhandle
August 11–14, 2014 | #CZLSF | @ClickZLive
1. Mobile delivered nearly 2x the impact
/dollar spent compared to TV
0
5
10
15
20
National TV Online Desktop Print Mobile
TotalImpactduetoExposure(MM
people)
People Impacted:
Device Awareness
Efficiency (Impact/$):
Device Awareness
Editor's Notes
The world is full of speculation in terms of what’s coming and what’s here.
History shows a lot of examples where technology has (indeed) created some fantastic, once in a life opportunities….
Some of these innovation waves were so big that you didn’t need to be Rockefeller to profit from them
All you need is to be “Henry Flagler” (or Vassilis Bakopoulos, but not Rockefeler) i.e. know one knows Mr Flager, but he managed to turn his $100,000 fee into an estate worth $75 million ($1.7 billion today) in 1913, just by investing in John D. Rockefeller’s business
That’s an ROI of 707x
Probably the biggest wave in our lifetime. Bigger than plastics
But let me tell you why the timing is right for mobile
Why the time is now?
3 reasons:
Massive shift in consumer behavior
Marketing is getting on board
Mobile is not just a new channel. Offers a unique USP compared to everything else
So they plan to invest more next year, ACROSS THE BOARD
It’s not just the amount of time we spend though. It’s about what we do with it. And it’s really personal…
You can be a celebrity or an average Joe, but you still feel the need for a selfie….
In the end mobile empowers us to do more/new things and do these things better.
That’s not only because my smartphone is a powerful computer, but because for the first time, technology in NOT TECHNICAL so I can really use it.
That’s why we love our phones, we do really cool S#$%# with them and there is nothing stopping this.
For advertising alone, this is a 30 billion $$ opportunity according to M Meeker.
So this brings us to a very interesting point.
Mobile is growing, everyone is convinced but there is
Priority #1 is to make these guys as happy as possible. They will pay you back.
And we have the right insights for Mobile. Here is how to use them