Q3 2014 LinkedIn Economic Confidence Outlook

LinkedIn
LinkedInSocial Media Marketing Manager, Global Brand at LinkedIn
Q3 2014 LinkedIn Economic Confidence Outlook
About the Survey 
The LinkedIn Economic Confidence Outlook is a survey of Global 
Business Leaders. The survey was conducted during February, May 
and September 2014. More than 13,000 executives per wave from 
various industries responded to each survey. 
The Economic Confidence Outlook comprises the following measures: 
Global Economy: Business leaders’ views of the global economy 
Country Economy: Business leaders’ views of their countries economy 
Perceptions of Industry: Business leaders’ views of their industry 
Perceptions of Company: Business leaders’ views of their company 
Hiring expectations: Business leaders’ hiring plans at their company 
Executives were located in Australia, Belgium, Brazil, Canada, France, 
Germany, India, Italy, Japan, Spain, Sweden, Switzerland, the 
Netherlands, the United Kingdom and the United States. 
2
Positive sentiment towards the global economy continues to wane 
10 19 
71% 71% 
amongst executives in almost all countries 
% of professionals who think the global economy will get better 
12 
68% 
12 
63% 
Global Economy Optimism 
10 
51% 
18 20 
48% 
47% 
8 
44% 
6 19 
39% 39% 
17 
37% 
4 
35% 35% 
7 
27% 26% 
61% 
52% 
56% 
51% 
41% 
30% 
27% 
36% 
33% 
20% 20% 
31% 32% 
28% 
19% 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
India 
Netherlands 
UK 
Spain 
Sweden 
Belgium 
Italy 
USA 
Japan 
Germany 
Switzerland 
Australia 
Canada 
Brazil 
France 
2014 Q2 2014 Q3 
Question: Over the next 6 months, do you think the global economy will get better, worse or stay the same? ©2014 LinkedIn Corporation
Positive sentiment towards their country’s economy appears to be 
taking a negative turn amongst executives in most countries 
90% 
% of professionals who think their country economy will get better 
11 
73% 
8 
66% 
58% 
Country Economy Optimism 
22 11 
47% 
46% 45% 
11 
44% 
22 
41% 
12 
37% 35% 
19 
28% 
25% 
5 4 
13% 
10% 
87% 
62% 
58% 58% 
25% 
35% 
44% 
33% 
19% 
25% 
37% 
19% 
25% 
8% 
14% 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
India 
UK 
Netherlands 
Spain 
Germany 
Japan 
USA 
Sweden 
Italy 
Belgium 
Canada 
Switzerland 
Australia 
France 
Brazil 
2014 Q2 2014 Q3 
Question: Over the next 6 months, do you think the your country’s economy will get better, worse or stay the same? ©2014 LinkedIn Corporation
Positive sentiment towards hiring appears to be decreasing slightly 
4 
64% 
% of professionals who think their company will increase staffing levels 
51% 
6 
47% 47% 
45% 
Hiring Optimism 
40% 40% 
3 
4 
4 
36% 36% 36% 35% 35% 
32% 32% 
30% 
60% 
50% 
41% 
46% 
42% 
40% 39% 
32% 
39% 
32% 
35% 
38% 
30% 
28% 
26% 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
India 
UK 
Germany 
USA 
Sweden 
Canada 
Spain 
Switzerland 
Australia 
Japan 
Netherlands 
Brazil 
Italy 
Belgium 
France 
2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
among executives in many countries 
Question: Over the next 12 months, do you think staffing levels in your organization will increase, decrease or stay the same? 
4 
4 
3
Industry Optimism
Executives remain equally optimistic about their industry QoQ; 
staffing, architecture/engineering, retail, & media are down slightly 
5 
85% 84% 
78% 
5 5 
4 
76% 76% 75% 74% 73% 73% 72% 71% 71% 70% 
65% 
80% 
82% 
73% 
71% 
73% 74% 
71% 
76% 
74% 
68% 
70% 
67% 
69% 
64% 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Staffing 
Tech - Software 
Aero/Auto/Transport 
Arch&Eng 
Tech - Hardware 
Prof Svcs 
Manuf/Indust 
Telecomm 
HC & Pharma 
Retail & Consumer 
Oil & Energy 
Media & Ent 
FinServ&Ins 
Gov't/Educ/NP 
2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
Industry Optimism 
% of professionals who are optimistic about their industry growth 
Question: Over the next 6 months, are you optimistic or pessimistic about the growth prospects of your industry? 
4
Executives remain equally optimistic about their company QOQ; 
staffing, architecture/engineering, and hardware are down slightly 
84% 
82% 
79% 79% 79% 79% 78% 78% 
76% 76% 
74% 74% 73% 
65% 
81% 81% 
75% 76% 
78% 77% 76% 76% 
72% 
76% 
71% 
77% 
71% 
65% 
100% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Staffing 
Tech - Software 
Arch&Eng 
Manuf/Indus 
Prof Svcs 
Retail & Cons 
Aero/Auto/Transport 
HC & Pharma 
Tech - Hardware 
FinServ& Ins 
Media & Ent 
Telecomm 
Oil & Energy 
Gov't/Educ/NP 
2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
Company Optimism 
% of professionals who are optimistic about their company growth 
Question: Over the next 6 months, are you optimistic or pessimistic about the growth prospects of your company? 
3 
4 4 
3
Country Optimism
Australia 
39% 
25% 
31% 
36% 
25% 
35% 
35% 
23% 
39% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation
25% 
30% 
28% 
32% 
37% 
48% 
31% 
43% 
51% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
Belgium
38% 
14% 
28% 
35% 
10% 
27% 
41% 
17% 
32% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
Brazil
35% 
40% 
36% 
37% 
40% 
32% 
40% 
35% 
36% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
Canada
26% 
8% 
19% 
30% 
13% 
26% 
30% 
20% 
36% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
France
41% 
25% 
20% 
47% 
47% 
39% 
44% 
50% 
43% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
Germany
60% 
87% 
61% 
64% 
90% 
71% 
60% 
51% 
53% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
India
30% 
19% 
27% 
32% 
41% 
47% 
30% 
34% 
44% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
Italy
33% 
35% 
32% 
36% 
43% 
46% 
39% 
36% 
45% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
Japan
39% 
58% 
51% 
40% 
58% 
63% 
33% 
53% 
58% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
Spain
44% 
42% 
33% 
41% 
45% 
51% 
42% 
50% 
55% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
Sweden
32% 
20% 
19% 
36% 
28% 
37% 
33% 
25% 
41% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
Switzerland
35% 
58% 
52% 
35% 
69% 
66% 
71% 
30% 
67% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
The Netherlands
50% 
62% 
56% 
51% 
73% 
68% 
49% 
71% 
67% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
The United Kingdom
44% 
45% 
45% 
44% 
43% 
46% 
36% 
47% 
40% 
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 
Global Economy 
(% Better) 
Country Economy 
(% Better) 
Hiring 
(% Increase) 
2014 Q1 2014 Q2 2014 Q3 
©2014 LinkedIn Corporation 
The United States of America
©2014 LinkedIn Corporation. All Rights Reserved.
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Q3 2014 LinkedIn Economic Confidence Outlook

  • 2. About the Survey The LinkedIn Economic Confidence Outlook is a survey of Global Business Leaders. The survey was conducted during February, May and September 2014. More than 13,000 executives per wave from various industries responded to each survey. The Economic Confidence Outlook comprises the following measures: Global Economy: Business leaders’ views of the global economy Country Economy: Business leaders’ views of their countries economy Perceptions of Industry: Business leaders’ views of their industry Perceptions of Company: Business leaders’ views of their company Hiring expectations: Business leaders’ hiring plans at their company Executives were located in Australia, Belgium, Brazil, Canada, France, Germany, India, Italy, Japan, Spain, Sweden, Switzerland, the Netherlands, the United Kingdom and the United States. 2
  • 3. Positive sentiment towards the global economy continues to wane 10 19 71% 71% amongst executives in almost all countries % of professionals who think the global economy will get better 12 68% 12 63% Global Economy Optimism 10 51% 18 20 48% 47% 8 44% 6 19 39% 39% 17 37% 4 35% 35% 7 27% 26% 61% 52% 56% 51% 41% 30% 27% 36% 33% 20% 20% 31% 32% 28% 19% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% India Netherlands UK Spain Sweden Belgium Italy USA Japan Germany Switzerland Australia Canada Brazil France 2014 Q2 2014 Q3 Question: Over the next 6 months, do you think the global economy will get better, worse or stay the same? ©2014 LinkedIn Corporation
  • 4. Positive sentiment towards their country’s economy appears to be taking a negative turn amongst executives in most countries 90% % of professionals who think their country economy will get better 11 73% 8 66% 58% Country Economy Optimism 22 11 47% 46% 45% 11 44% 22 41% 12 37% 35% 19 28% 25% 5 4 13% 10% 87% 62% 58% 58% 25% 35% 44% 33% 19% 25% 37% 19% 25% 8% 14% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% India UK Netherlands Spain Germany Japan USA Sweden Italy Belgium Canada Switzerland Australia France Brazil 2014 Q2 2014 Q3 Question: Over the next 6 months, do you think the your country’s economy will get better, worse or stay the same? ©2014 LinkedIn Corporation
  • 5. Positive sentiment towards hiring appears to be decreasing slightly 4 64% % of professionals who think their company will increase staffing levels 51% 6 47% 47% 45% Hiring Optimism 40% 40% 3 4 4 36% 36% 36% 35% 35% 32% 32% 30% 60% 50% 41% 46% 42% 40% 39% 32% 39% 32% 35% 38% 30% 28% 26% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% India UK Germany USA Sweden Canada Spain Switzerland Australia Japan Netherlands Brazil Italy Belgium France 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation among executives in many countries Question: Over the next 12 months, do you think staffing levels in your organization will increase, decrease or stay the same? 4 4 3
  • 7. Executives remain equally optimistic about their industry QoQ; staffing, architecture/engineering, retail, & media are down slightly 5 85% 84% 78% 5 5 4 76% 76% 75% 74% 73% 73% 72% 71% 71% 70% 65% 80% 82% 73% 71% 73% 74% 71% 76% 74% 68% 70% 67% 69% 64% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Staffing Tech - Software Aero/Auto/Transport Arch&Eng Tech - Hardware Prof Svcs Manuf/Indust Telecomm HC & Pharma Retail & Consumer Oil & Energy Media & Ent FinServ&Ins Gov't/Educ/NP 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation Industry Optimism % of professionals who are optimistic about their industry growth Question: Over the next 6 months, are you optimistic or pessimistic about the growth prospects of your industry? 4
  • 8. Executives remain equally optimistic about their company QOQ; staffing, architecture/engineering, and hardware are down slightly 84% 82% 79% 79% 79% 79% 78% 78% 76% 76% 74% 74% 73% 65% 81% 81% 75% 76% 78% 77% 76% 76% 72% 76% 71% 77% 71% 65% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Staffing Tech - Software Arch&Eng Manuf/Indus Prof Svcs Retail & Cons Aero/Auto/Transport HC & Pharma Tech - Hardware FinServ& Ins Media & Ent Telecomm Oil & Energy Gov't/Educ/NP 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation Company Optimism % of professionals who are optimistic about their company growth Question: Over the next 6 months, are you optimistic or pessimistic about the growth prospects of your company? 3 4 4 3
  • 10. Australia 39% 25% 31% 36% 25% 35% 35% 23% 39% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation
  • 11. 25% 30% 28% 32% 37% 48% 31% 43% 51% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation Belgium
  • 12. 38% 14% 28% 35% 10% 27% 41% 17% 32% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation Brazil
  • 13. 35% 40% 36% 37% 40% 32% 40% 35% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation Canada
  • 14. 26% 8% 19% 30% 13% 26% 30% 20% 36% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation France
  • 15. 41% 25% 20% 47% 47% 39% 44% 50% 43% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation Germany
  • 16. 60% 87% 61% 64% 90% 71% 60% 51% 53% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation India
  • 17. 30% 19% 27% 32% 41% 47% 30% 34% 44% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation Italy
  • 18. 33% 35% 32% 36% 43% 46% 39% 36% 45% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation Japan
  • 19. 39% 58% 51% 40% 58% 63% 33% 53% 58% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation Spain
  • 20. 44% 42% 33% 41% 45% 51% 42% 50% 55% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation Sweden
  • 21. 32% 20% 19% 36% 28% 37% 33% 25% 41% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation Switzerland
  • 22. 35% 58% 52% 35% 69% 66% 71% 30% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation The Netherlands
  • 23. 50% 62% 56% 51% 73% 68% 49% 71% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation The United Kingdom
  • 24. 44% 45% 45% 44% 43% 46% 36% 47% 40% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Global Economy (% Better) Country Economy (% Better) Hiring (% Increase) 2014 Q1 2014 Q2 2014 Q3 ©2014 LinkedIn Corporation The United States of America
  • 25. ©2014 LinkedIn Corporation. All Rights Reserved.