1. • Founded 2007
• 920.000 unique visits pr month on Boliga.dk
• Independent and disruptive
• The user is king!
• Main source of income. Banner ads and mortage calculators ( to be changed )
• 35 Employees
Ricco Zuschlag
Founder & Partner
The short story

2. Our Organization
• Euroinvestor.com No. 1 Business and finance site in DK
• Boliga.dk No.1 Property portal in DK
• Itvang.dk No.1 Foreclosure portal in DK
• Selvsalg.dk No.1 FSBO site in DK
• iBoligen.dk Online home inspiration aggregator

3. Denmark in Numbers
• Population aprox 5.600.000 mil
• Aprox 50.000 Real Estates sold each year
• Aprox 100.000 Real Estate advertised each year
• 5200 full time agents
• 1500 Real Estate shops
• Average agent fee 12.000$/8.700€

4. For sale by owner
(FSBO)
Or the Danish word Selvsalg ;)

6. Selvsalg.dk
• Launched 9 april 2013
• Subscription pr month 67€ / 92$
• No minimum period required
• 1068 real estates sold
• 3 real esates sold each day
• 4063 Total listings created
• Already 4,6% of the total real estate market almost 20% in the capital

7. The users
• Sold in 4 days!
• Sold in 1 hour
• Cheap
• Nice functions easy to use
• Good and honest service
• Dump the agent do it yourself

8. The positive press
• Sell your own real estate as you sell your
• FSBO is the new Black !
• This is where we sell our own real estate
• Sell your home for a record low fee
195 articles about selvsalg.dk in 1 year. Frontpage news on major newspapers. Appereance on TV.
And even TV series featuring FSBO sellers.

9. The agents
• “FSBO is like kamikaze pilots under WW 2 “ Danish Real Estate
Organization – November 2013
• Contacts the FSBO users and offer them their service, even showing
up acting like buyers, uses 3rd party call centers.
• Broke the law 185 times, National Consumer Office looking into this
• Big negative impact from newspapers TV etc.
• Destroying an already bad reputation.

10. The stats
0
500
1000
1500
2000
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3500
4000
4500
Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14
FSBO

11. The future
• Getting from 4% market share to 10% within the next year
• Using a celeb as the front figure
• Big campaign coming
• Expanding to new markets, tight partnerships with major portals
• Keep focus on the consumer they are kings and queens

12. The secret ?
Come and see me after the conference 
Thank you very much for your time
Ricco Zuschlag
Founder and Partner
ricco@boliga.com
riccoz linkedin.com/in/riccoz