1. Property Portal Watch Conference
Singapore, May 2014
Amad Almsaodi

2. About Aqarmap
• Angel funded startup, launched in 2011
• Egypt and Saudi Arabia: 1.5 Million visits / month
• Revenue Growth: 500% in 2013 and 450% in Q1 2014

3. Why Commissions
• Results driven
• Aligned with the industry
• A larger pool of revenue
• Maximizes returns on the long run

4. First Experiment
• Target Segment: Brokers
• Business Model: Commission from the Commission
Potential Worked Complexity Status
✗ ✓ ✗
✗

5. Second Experiment
• Target Segment: Developers
• Business Model: Virtual Broker
Potential Worked Complexity Status
✓ ✓ ✗
✗

6. Third Experiment
• Target Segment: Laggard Developers
• Model: Discount
Potential Worked Complexity Status
✓ ? ✗ ?

7. Fourth Experiment
• Target Segment: All segments in Saudi
• Model: Honorable Word
Potential Worked Complexity Status
✓ ? ✓ ?

8. Fifth Experiment
• Target Segment: Laggard Developers
• Model: Exclusive Marketing
Potential Worked Complexity Status
✓ ? ✓ ?

9. Conclusions
• Developers
• Tracking complexity
• Cannibalization
• New Portals
• Laggards
• Doable

10. Amad Almsaodi
almsaodi@aqarmap.com