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Twitter for Business 101

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Laura "@pistachio" Fitton
Laura "@pistachio" Fitton

Slide deck to support our inaugural Wednesdays at One.

TechnologyBusiness
1 of 79
for Business: 101
Twitter for Business: 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Twitter?
What Are You Doing?
 
 
 
6 million unique monthly visitors 55 million visits (+25 million since Nov)
1000% growth Jan 2008 - Jan 2009
20% of online adults 25-34 23% of social network users 27% of bloggers December 2008
 
Why is it valuable?
 
 
http://twitpic.com/135xa
How does it work?
What Are You Doing?
The User Multiface Browser • SMS • IM • RSS reader • FriendFeed • Facebook • blogs • widgets • desktop, iPhone, Blackberry, and SMS clients
 
Anyone ,[object Object]
Individuals ,[object Object],[object Object]
Companies and Brands ,[object Object],[object Object]
Externally Customer service Market awareness News Innovation Understanding Extending reach Relationships Branding Direct sales SEO Driving traffic Networking
Internally Sales Teams Event Planning Project Status News Coordination Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social
VALUE. visibility relevance relationships social capital community ideas trust research marketing networking customer service traffic news sales SEO
How should a business get started?
Manners 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Best to Approach? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Campaigns? ,[object Object],[object Object]
Bearing in Mind… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Influence (was) Attracting attention to yourself
Influence (is) Providing attention and value to others
Some Examples
Some Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influential Individuals
 
 
 
 
 
 
 
 
 
 
Customer Service
 
 
 
 
Branding and Relationships
 
 
 
Direct Sales
 
Consumer Products
 
 
 
 
Retail
 
 
 
 
 
 
Questions and concerns
What’s the business use of Twitter? ,[object Object]
How do we reach an audience? ,[object Object],[object Object],[object Object],[object Object]
What about Twitter etiquette? ,[object Object],[object Object],[object Object],[object Object]
How do we govern employees’ Twitter use? ,[object Object],[object Object]
How can we measure success? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Learning more…
 
 
Outlook ,[object Object],[object Object],[object Object]
for Business March 11, 2009 Wednesdays at 1:00 EST Advanced

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Twitter for Business 101

Editor's Notes

  1. What is the set of tools? video, text, photo, audio, search, clients, etc. What does it do? What can we use it for? How do we reach our audience here? How is this different? How can we measure success? How do we govern it? What works?