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Twitter 101 for execs

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if you are a communications professional working for an organisational whose target audience is on twitter, sooner or later you’ll probably be asked to deliver a twitter 101 to the organisational execs.

Here's a small set of slides with some basics to help you get started.

Published in: Marketing
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Twitter 101 for execs

  1. 1. Twi$er 101 for Execs an introduc5on to twi$er Tracey Johnston | @AceyJohnston | commcommentry.com May 2016
  2. 2. What we’ll cover •  What is twi$er? •  Our organisa5on on twi$er •  Why? - value of twi$er for execu5ves •  How? •  Let’s do it Tracey Johnston | @AceyJohnston | commcommentry.com May 2016
  3. 3. What is twi$er? •  10 years old •  Post and read messages of ≤ 140 characters •  310 million monthly ac5ve users •  83% are mobile users •  2.8 million monthly ac5ve users in Australia Source: twi$er.com and socialmedianews.com.au Tracey Johnston | @AceyJohnston | commcommentry.com May 2016
  4. 4. Why? •  Where is your audience? •  Tell a story, share ideas •  Access to the ideas of experts for FREE •  Create/par5cipate in a community of prac5ce •  Strengthen rela5onships with your audience/ community •  Stay informed in real 5me •  Model posi5ve communica5on skills •  A skill and channel for your personal brand Tracey Johnston | @AceyJohnston | commcommentry.com May 2016
  5. 5. Risks •  Same principles as face-to-face •  Be professional •  No ran5ng •  No personal a$acks or aggression •  Nothing you can’t back up with evidence •  BE PROFESSIONAL! Tracey Johnston | @AceyJohnston | commcommentry.com May 2016
  6. 6. twi$er basics •  Profile setup •  Who to follow •  How to tweet •  #hashtags and @usernames •  @reply, @username and .@username •  Lingo – RT, MT, ICYMI, ping, TY, HT •  Lists •  Direct messages •  When to tweet Tracey Johnston | @AceyJohnston | commcommentry.com May 2016
  7. 7. What to tweet •  Engaging content •  Be visual •  Be authen5c •  Be original •  Steer clear of ‘I am here’ ‘I’m ea5ng’ ‘my office today’…unless you can add value •  Quote tweets – add your own comment Tracey Johnston | @AceyJohnston | commcommentry.com May 2016
  8. 8. Over to you •  I can help •  One-on-one •  Watch for a while then jump in •  Content starters •  S5ck with what you know at first Tracey Johnston | @AceyJohnston | commcommentry.com May 2016
  9. 9. Thank You! Tracey Johnston | @AceyJohnston | commcommentry.com May 2016

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