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Twitter 101 Workshop

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Slides from the first "Twitter 101" workshop which the OER Hub team conducted during Open Access week 2016 at The Open University (UK).

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Twitter 101 Workshop

  1. 1. Open Access Week 26 October 2016
  2. 2. Who we are
  3. 3. What we will cover What is Twitter? The Basics • What you can do with Twitter • Elements of Twitter • Setting up your account • #firsttweet and #twitter101 • Building your network • Twitter for… you! • Challenges and Risks • Best practice: OER Hub • Go forth and tweet!
  4. 4. To tweet or not to tweet… by opensource.com (https://www.flickr.com/photos/opensourceway/5364620846/in/faves-40959105@N00/) is licensed CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0/) What is Twitter?
  5. 5. Storyin140_Banner800 by @GwynethJones_The Daring Librarian (https://www.flickr.com/photos/info_grrl/15193684543/) is licensed CC BY-NC-SA 2.0 (https://creativecommons.org/licenses/by-nc- sa/2.0/)
  6. 6. Microblogging Twitter logo by Emilie Ogez (https://www.flickr.com/photos/eogez/3189795149/in/p) is licensed CC-BY- NC-SA 2.0 (https://creativecommons.org/licenses/by-nc-sa/2.0/)
  7. 7. Quick Twitter facts • First tweet in March 2006 and platform launched in July 2006; • First # used in August 2007; • 1.3 billion Twitter accounts created since Twitter launched; • 302 million “active users” of Twitter in 2015 and 310 million reported in April 2016; • 80% of Twitter users access platform via their mobile. References: https://www.brandwatch.com/2016/05/44-twitter-stats-2016/ and https://www.statista.com/chart/1520/number-of-monthly-active-twitter-users/
  8. 8. http://www.rosemcgrory.co.uk/2016/01/04/social-media-statistics-2016/
  9. 9. By Intel Free Press [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons: https://commons.wikimedia.org/wiki/File:Internet_Minute_Infographic.jpg
  10. 10. Facebook, Twitter play different roles in connecting mobile readers to news via Pew Research Center Facttack: http://www.pewresearch.org/fact- tank/2016/05/09/facebook-twitter-mobile- news/?u
  11. 11. Twitter by Esther Vargas (https://www.flickr.com/photos/esthervargasc/9774490844/in/faves- 40959105@N00/) is licensed CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0/) The Basics
  12. 12. What you can do with Twitter Is the influence of social media overhyped? by opensource.com (https://www.flickr.com/photos/opensourceway/4752509641/) is licensed CC BY-SA 2.0 (https://creativecommons.org/licenses/by- sa/2.0/)
  13. 13. Contribute to and Build Networks Networked Teacher Diagram – Update by Alex Couros (https://www.flickr.com/photos/courosa/2922421696/in/pho tolist-5sfb9Y) is licensed CC BY-NC-SA 2.0 (https://creativecommons.org/licenses/by-nc-sa/2.0/)
  14. 14. Share and Promote
  15. 15. Ask Questions / Phone a Friend
  16. 16. Give and Receive Feedback
  17. 17. Tell people what you’re up to
  18. 18. Source:https://twitter.com/jkrums/mediaandhttp://www.telegraph.co.uk/technology/twitter/4269765/New-York-plane-crash-Twitter- breaks-the-news-again.html News
  19. 19. Egypt tahrir square 2011 by AK Rockefeller (https://www.flickr.com/photos/akrockefeller/8341682053/) is licensed CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0/)
  20. 20. All the LOLs
  21. 21. Elements of Twitter Multiple Tweets Gradiant by mkhmarketing (https://www.flickr.com/photos/mkhmarketing/8476805037) is licensed CC BY 2.0 (https://creativecommons.org/licenses/by/2.0/)
  22. 22. Your Handle / username Your Name Information about yourself/ your project (160 characters max) Location / where you’re based Website When you joined Twitter Profile picture/logo
  23. 23. Notifications & Direct Messages
  24. 24. A TweetHandle / User Hashtag Reply, retweet, like, tweet activity (inc. engagement)… Profile pictures of people who ‘liked’ the tweet Addressing another user
  25. 25. Setting up Your Account …Because one is not enough by Caribb (https://www.flickr.com/photos/caribb/5259734742/) is licensed CC BY-NC-ND 2.0 (https://creativecommons.org/licenses/by-nc-nd/2.0/)
  26. 26. #firsttweet & #twitter101 Screenshot of CIA Twitter account, source: https://www.mysocialsuite.com/blog/how-to-write-your-first-tweet?1902928516=2086365587
  27. 27. Building your network _-_complexity [1] by nerovivo (https://www.flickr.com/photos/dominik99/384027019/) is licensed CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0/)
  28. 28. Twitter for… YOU!
  29. 29. Twitter by Pete Simon (https://www.flickr.com/photos/petesimon/3365095019/in/faves-40959105@N00/) and is licensed CC BY 2.0 (https://creativecommons.org/licenses/by/2.0/) Challenges and Risks
  30. 30. Shouting Into the Void Speak up, make your voice heard by Howard Lake (https://www.flickr.com/photos/howardlake/5540462170/in) is licensed CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0/)
  31. 31. Finding your network Network by Jurgen Appelo (https://www.flickr.com/photos/jurgenappelo/6797252 840/) is licensed CC BY 2.0 (https://creativecommons.org/licenses/by/2.0/)
  32. 32. CautionTrollAheadbysboneham(https://www.flickr.com/photos/steveboneham/6171514511/)islicensedCCBY2.0 (https://creativecommons.org/licenses/by/2.0/) Here be monsters!
  33. 33. When things don’t go according to plan… Source of Dorothy Perkins tweet: http://www.huffingtonpost.co.uk/entry/brexit-tweets_uk_576d1197e4b08d2c5639021e and http://www.huffingtonpost.co.uk/entry/brexit-tweets_uk_576d1197e4b08d2c5639021e
  34. 34. Source: http://www.bbc.co.uk/news/uk-england-37538391
  35. 35. Old cell phone pic #6 by Katjusa Cisar (https://www.flickr.com/photos/katjusac/5246 392675/) is licensed CC BY 2.0 (https://creativecommons.org/licenses/by/2.0/)
  36. 36. Privacy by g4II4is (https://www.flickr.com/photos/g4ll4is/8521624548/) is licensed CC BY-SA (https://creativecommons.org/licenses/by-sa/2.0/)
  37. 37. Finding your Voice Zip mouth by David Davies (https://www.flickr.com/photos/davies/1163960/) is licensed CC BY-SA 2.0 (https://creativecommons.org/licenses/by-sa/2.0/)
  38. 38. Distractions…
  39. 39. Our experience
  40. 40. Go forth and tweet! Image courtesy of @OERLEGO: https://twitter.com/OERLEGO/media
  41. 41. Other resources • Getting started with Twitter: https://support.twitter.com/articles/215585 • The Twitter Glossary: https://support.twitter.com/articles/166337 • Demonstrating the Power of Twitter: https://learntechgalway.blogspot.co.uk/2016/09/demonstrating-power-of- twitter.html • A big pile of useful UK social media stats you’ll like from ONS: http://comms2point0.co.uk/comms2point0/2016/8/23/a-big-pile-of-useful-uk- social-media-stats-youll-like • ONS presentation Social media in the UK: http://www.slideshare.net/statisticsONS/social-media-use-in-the-uk- 65266896?platform=hootsuite • 5 facts about Twitter aged 10: http://www.pewresearch.org/fact- tank/2016/03/18/5-facts-about-twitter-at-age-10/ • The Six types of Twitter conversation: http://www.pewresearch.org/fact- tank/2014/02/20/the-six-types-of-twitter-conversations/

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