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Beyond Monetization:
Build Lasting Value
through Social Media

                       @Pistachi
                                               o
 Laura Fitton Pistachio Consulting Inc.
    www.PistachioConsulting.com
  Laura@PistachioConsulting.com 800-747-1941
Ads are Ailing

  Make Money Helping People Sell
Long Live Social Media
        re
       o
    MMoney Helping People Buy
  Make
    ^
Are You Listening?

  Markets are conversations.
  Conversations suck if you don’t listen.
Photo Credit: (cc) matrianklw on flickr.com
Social Media…
Social Media Drives Traffic?
Photo Credit: (cc) Hamed Saber on flickr.com
Social Media Makes Money?
Social Media Builds Value.
Social Media Builds Business
Social Media is Nothing New
Photo Credit: (cc) jerryfletcher on flickr.com
Social Media is Knowledge
Knowledge is Socially Mediated




Photo Credit: (cc) fredoalvarez on flickr.com
Knowledge is Socially Mediated
Knowledge is Socially Mediated
Photo Credit: (cc) gregor_y on flickr.com
Markets are Socially Mediated
Markets are Socially Mediated
Tricks? Tips? Shortcuts?
[animal doing a trick]




Photo Credit: (cc) redjar on flickr.com
No.
Tricks Won’t Work
Tricks Won’t Last
Tricks Won’t Pay
Gaming Won’t Pay
Win the Battle?
Lose the War.
Facebook Beacon
Facebook Beacon

     Warning: Here be rocks.
      [image: lighthouse]



                 Photo Credit: (cc) shoothead on flickr.com
DANGER.
Facebook Beacon

     Warning: Here be rocks.
      [image: lighthouse]



                 Photo Credit: (cc) shoothead on flickr.com
What Matters?
What Lasts?
Listen.
Listen.




Photo Credit: (cc) gari.baldi on flickr.com
Be Useful.
Help Others.
Connect.
Love Matters. Love Lasts.
Love Matters. Love Lasts.




Photo Credit: (cc) prakhar on flickr.com
VALUE.
  LASTING impact on search
  relevant audiences
  relationships
  community
  trust
Surrender
 Dorothy
Surrender
 Dorothy
Resources
•   Cluetrain Manifesto (now more than ever!)
•   Naked Conversations
•   Tipping Point & Made to Stick
•   Marketing to the Social Web
•   Groundswell
•   Now is Gone
http://www.twitter.com/pistachio

          …follow me

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Beyond Monetization: Build Lasting Value with Social Media