Digipak Analysis

1. Digipak Analysis

2. The layout of this particular
digipak reflects the notion that
all four of the members gave an
equal part of themselves to
produce this album in that the
CD is centred and is also
illustrated with a rainbow effect.
This rainbow effect can be
broken down into its
fundamental colours in each of
the four panels with the pictures
of band members on.
The images used are of the band
members looking in different
directions away from the
camera. This is common when
shooting band photos but they
have tweaked it in such a way to
create something unique. The
high contrast finish also bares
connotations of grittiness which
reflects the bands style and
genre.
Choosing the CD décor based on a zebra
pattern appears to be without motive. It’s
primary contribution to the product is one of
aesthetics.
The way in which the Digipak unfolds is also
unique. By opening out in four directions, and
in juxtaposition with the different directions
the band members are looking a symmetry is
created.

3. One panel has a picture of
the artists. By having more
than one panel they are
able to have the artistic
album cover and a
headshot of the artists.
This is what creates a
higher sense of connection
between producer and
consumer through the
product. Another way in
which a connection is
reinforced is the inclusion
of a booklet on the inside
sleeve, this will often have
song lyrics, dedications
and sometimes stories
from the recording
sessions, or meaning
behind a song. This is seen
as well in “special
features” portions of
special edition DVDs.
Colour scheme is important. The use of an earthy
pallet puts forward a surface impression which
aids in it’s distinct appearance on the shelf.
The use of the font on the CD itself is also
something which reflects the bands style. The
sketchy writing and drawing of an elephant pushes
a less produced feel, which could further associate
with the audience.

4. On this side is a paragraph highlighting
Beyoncé's achievements. This passage
has two functions in that it either proves
Beyonce as an artist, further explaining
why you should buy the album and also
provides a written element to the
product. In most cases this panel of text
would simply be a photo. This digipak
has managed to insert both text and a
photo.
The vinyl style CD decal is common
in greatest hits CDs. Aesthetically
this creates a vintage sense, which
enhances the perceived value of the
object. Underneath the CD is a
picture of Beyoncé, this is
something which appeals to the
male gaze, which will help sales.