Twitter for Marketing Basics

627 views

Published on

Introduction to Twitter for Marketing, as given at ITESO University, in Guadalajara. 2010

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
627
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Twitter for Marketing Basics

  1. 1. @pfrulas Webmarketing Microblogging
  2. 2. @pfrulas “If I had more time, I would have written a shorter letter” - Mark Twain -
  3. 3. @pfrulas Microblogging • Twitter • Jaiku • Pownce • Placeshout
  4. 4. @pfrulas What is “Twitter” ? • Twitter is : – “a short burst of inconsequential information” – “chirps from birds” • Twitter is also a: • Free • Social Media • Microblogging • What are you doing ?
  5. 5. @pfrulas Microblogging ? • Jack Dorsey had grown interested in the simple idea of being able to know what his friends were doing • 140 Characters • To Follow or to be Followed ?
  6. 6. @pfrulas Twitter
  7. 7. @pfrulas Twitter
  8. 8. @pfrulas Twitter
  9. 9. @pfrulas Trending Topics • Popular Topics – RIGHT NOW – TODAY – THIS WEEK • What are these good for ? • What are you monitoring ?
  10. 10. @pfrulas Twitter
  11. 11. @pfrulas Sign Up • You can actually change your user name !
  12. 12. @pfrulas A new way of communicating • SMS • STATUS • SHORT • FAST • REALTIME
  13. 13. @pfrulas Build your network • What does it mean to Follow ? • Who Follows you ? • Focus on convesation – Who will you listen – Who listens to you
  14. 14. @pfrulas Marketer’s Nightmare • You can choose who to listen, but there is little you can do to make somebody listen to you ! – Marketer’s nightmare !
  15. 15. @pfrulas “People on MySpace arent running away from pedophiles and stalkers. They’re running away from marketers and advertisers” Giovanni Gallucci, co-founder , Dexterity Media
  16. 16. @pfrulas NOISE • Who cares ? – Follow High value twitters – Filter – Dashboards
  17. 17. @pfrulas Some Basics • Follow • Followers • What are you doing ?
  18. 18. @pfrulas Some Basics • Follow • Followers • What are you doing ?
  19. 19. @pfrulas Some Basics • Follow • Followers • What are you doing ?
  20. 20. @pfrulas Some Basics • Follow • Followers • What are you doing ?
  21. 21. @pfrulas Some More • Trends • Search • Hastag
  22. 22. @pfrulas Search Twitter http://search.twitter.com/
  23. 23. @pfrulas What is a hastag ? # • Hashtags – Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. • http://twitter.pbworks.com/
  24. 24. @pfrulas Hashtags • Events or conferences, – "Tara's presentation on communities was great! #barcampblock" • Disasters: – "#sandiegofire A shelter has opened up downtown for fire refugees." • Memes: – "My #themeword for 2008 is conduct." • Context: – "I can't believe anyone would design software like this! #microsoftoffice" • Recall: – "Buy some toilet paper. #todo" • Quote: – "Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote
  25. 25. @pfrulas #SB44 • NFL suggests #SB44 hashtag, builds site around it – http://www.nfl.com/superbowl/44/fans
  26. 26. @pfrulas Tráfico DF
  27. 27. @pfrulas #comegdl - #traficogdl
  28. 28. @pfrulas Twitter Lists • Filter Filter Filter • Provide a personality – #POLITICA – #webmkt _iteso – #foodies – #mkt
  29. 29. @pfrulas Activity • Begin Microblogging • Tweet • Follow • Get Followed • Use a #
  30. 30. @pfrulas Top Twitters

×