Short history of web, introduction of webmarketing and marketing concepts applied to web. sorry, 2 or 3 slides in spanish only !

1. Social Networks Webmarketing

2. ARPANET RAND CYCLADES NPL Old History 4 October 1957 - Sputnik 1 9 5 0 - 1 9 6 0

3. History 1 9 7 0 - 1 9 8 0 - 1 9 9 0 DNS E-Mail HTTP:// TCP / IP User Groups World Wide Web

4. Recent “history” 1,802,330,457 Internet Users Latest Data

5. WEB 1.0 The term Web 1.0 appears as a consequence of Web 2.0 Web 1.0 sites are static. Web 1.0 sites aren't interactive. Web 1.0 applications are proprietary.

6. 1 9 9 4 1 9 9 5 1 9 9 6 Early Web Pages

7. Yahoo ! David Filo and Jerry Yang Ph.D. candidates in Electrical Engineering at Stanford Keep track of their interest on the internet. Static Web directory Organized by category

8. America Online Web Mail IM Chat Once the world’s largest ISP based on subscriber count

10. Stock

11. Network

12. Customer Reviews

14. Web 1.0meetsWeb 2.0

15. Web 1.0evolves toWeb 2.0

16. ...2002 Searching 2,073,418,204 web pages

17. Recent “history”

19. What is a market ? A market is any one of a variety of different systems,social relations and infrastructures whereby persons trade, and goods and services are exchanged, forming part of the economy.

20. 4 Elements Buyers Sellers Exchange Predetermined Social Context

21. Why does Supply and Demand meet in a Market ? Demand: Needs. People dont buy products, they acquire means to satisfy a necesity Wishes Its the different way in which people satisfy a need. CON PODER ADQUISITIVO. Oferta: Necesidades de los inversionistas Autorrealización Generar Riqueza Rentabilidad sobre la inversión

22. Hacia el producto Hacia la producción Hacia las Ventas Hacia el Mercado Hacia la mercadotecnia Social Orientaciones de la empresa

23. Mezcla de Mercadotecnia

24. Product It only increases… Good or Service You now have much more offers

25. Product & Marketing Oriented

26. Price What’s the Cost & What’s the Value How is price affected ?

27. Place How do I get the product ? Where do I go to get it ?

29. Distribution

31. Apple Branding Community (22.28 core assets)

32. Bienvenido a la Revolución...