What is webmarketing ?

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Short history of web, introduction of webmarketing and marketing concepts applied to web.

sorry, 2 or 3 slides in spanish only !

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  • Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995 as Cadabra.comAmazon's initial business plan was unusual: the company did not expect a profit for four to five years. Its "slow" growth provoked stockholder complaints that the company was not reaching profitability fast enough. When the dot-com bubble burst, and many e-companies went out of business, Amazon persevered, and finally turned its first profit in the fourth quarter of 2001: $5 million or 1¢ per share, on revenues of more than $1 billion, but the modest profit was important in demonstrating the business model could be profitable. In 1999, Timemagazine named Bezos Person of the Year, recognizing the company's success in popularizing online shopping.
  • What is webmarketing ?

    1. 1. Social Networks<br />Webmarketing<br />
    2. 2. ARPANET<br />RAND <br />CYCLADES <br />NPL<br />Old History<br />4 October 1957 - Sputnik <br />1 9 5 0 - 1 9 6 0<br />
    3. 3. History<br />1 9 7 0 - 1 9 8 0 - 1 9 9 0 <br />DNS<br />E-Mail<br />HTTP://<br />TCP / IP<br />User Groups<br />World Wide Web<br />
    4. 4. Recent “history”<br />1,802,330,457 Internet Users <br />Latest Data<br />
    5. 5. WEB 1.0<br />The term Web 1.0 appears as a consequence of Web 2.0<br />Web 1.0 sites are static. <br />Web 1.0 sites aren't interactive.<br />Web 1.0 applications are proprietary.<br />
    6. 6. 1 9 9 4<br />1 9 9 5<br />1 9 9 6<br />Early Web Pages<br />
    7. 7. Yahoo !<br />David Filo and Jerry Yang<br />Ph.D. candidates in Electrical Engineering at Stanford<br />Keep track of their interest on the internet.<br />Static <br />Web directory<br />Organized by category<br />
    8. 8. America Online<br />Web<br />Mail<br />IM<br />Chat<br />Once the world’s largest ISP based on subscriber count<br />
    9. 9. AMAZON.COM<br />“(Amazon is) taking a different approach...we want to make every book available – the good, the bad, and the ugly...so let truth loose” <br />- Bezos -<br /><ul><li>Titles Offered
    10. 10. Stock
    11. 11. Network
    12. 12. Customer Reviews
    13. 13. Good & Bad</li></li></ul><li>Social Networks<br />1997 - Six Degrees<br />Users could:<br />Identify Friends<br />Send Messages<br />Post Bulletins<br />
    14. 14. Web 1.0meetsWeb 2.0<br />
    15. 15. Web 1.0evolves toWeb 2.0<br />
    16. 16. ...2002<br />Searching 2,073,418,204 web pages<br />
    17. 17. Recent “history”<br />
    18. 18.
    19. 19. What is a market ?<br />A market is any one of a variety of different systems,social relations and infrastructures whereby persons trade, and goods and services are exchanged, forming part of the economy.<br />
    20. 20. 4 Elements<br />Buyers<br />Sellers<br />Exchange<br />Predetermined Social Context<br />
    21. 21. Why does Supply and Demand meet in a Market ?<br />Demand:<br />Needs. <br />People dont buy products, they acquire means to satisfy a necesity<br />Wishes<br />Its the different way in which people satisfy a need. <br />CON PODER ADQUISITIVO.<br />Oferta:<br />Necesidades de los inversionistas<br />Autorrealización <br />Generar Riqueza<br />Rentabilidad sobre la inversión<br />
    22. 22. Hacia el producto<br />Hacia la producción<br />Hacia las Ventas<br />Hacia el Mercado<br />Hacia la mercadotecnia Social<br />Orientaciones de la empresa<br />
    23. 23. Mezcla de Mercadotecnia<br />
    24. 24. Product<br />It only increases…<br />Good or Service<br />You now have much more offers<br />
    25. 25. Product & Marketing Oriented<br />
    26. 26. Price<br />What’s the Cost &<br />What’s the Value<br />How is price affected ?<br />
    27. 27. Place<br />How do I get the product ?<br />Where do I go to get it ?<br />
    28. 28. Promotion<br /><ul><li>Publicity
    29. 29. Distribution
    30. 30. Where can I find it ?</li></li></ul><li>Rogers Adoption / Innovation Curve<br />
    31. 31. Apple<br />Branding<br />Community<br />(22.28 core assets)<br />
    32. 32. Bienvenido a la Revolución...<br />

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