Basic Twitter Course

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Basic Twitter Course

  1. 1. Raul Hernandez Arthur<br />Webmarketing<br />Microblogging<br />
  2. 2. Raul Hernandez Arthur<br />“If I had more time, I would have written a shorter letter”<br /> - Mark Twain -<br />
  3. 3. Raul Hernandez Arthur<br />Microblogging<br />Twitter<br />Jaiku<br />Pownce<br />Placeshout<br />
  4. 4. Raul Hernandez Arthur<br />What is “Twitter” ?<br />Twitter is :<br />“a short burst of inconsequential information”<br />“chirps from birds” <br />Twitter is also a:<br />Free<br />Social Media<br />Microblogging<br />What are you doing ?<br />
  5. 5. Raul Hernandez Arthur<br />Microblogging ?<br />Jack Dorsey had grown interested in the simple idea of being able to know what his friends were doing <br />140 Characters<br />To Follow or to be Followed ? <br />
  6. 6. Raul Hernandez Arthur<br />Twitter<br />
  7. 7. Twitter<br />Raul Hernandez Arthur<br />
  8. 8. Raul Hernandez Arthur<br />Twitter<br />
  9. 9. Raul Hernandez Arthur<br />Trending Topics<br />Popular Topics <br />RIGHT NOW<br />TODAY<br />THIS WEEK<br />What are these good for ? <br />What are you monitoring ?<br />
  10. 10. Raul Hernandez Arthur<br />Sign Up<br />You can actually change your user name ! <br />
  11. 11. Raul Hernandez Arthur<br />A new way of communicating<br />SMS<br />STATUS<br />SHORT<br />FAST<br />REALTIME<br />
  12. 12. Raul Hernandez Arthur<br />Build your network<br />What does it mean to Follow ? <br />Who Follows you ?<br />Focus on convesation<br />Who will you listen<br />Who listens to you <br />
  13. 13. Raul Hernandez Arthur<br />Marketer’s Nightmare<br />You can choose who to listen, but there is little you can do to make somebody listen to you ! <br />Marketer’s nightmare ! <br />
  14. 14. Raul Hernandez Arthur<br />“People on MySpace arent running away from pedophiles and stalkers. They’re running away from marketers and advertisers”Giovanni Gallucci, co-founder , Dexterity Media<br />
  15. 15. Raul Hernandez Arthur<br />NOISE<br />Who cares ?<br />Follow High value twitters<br />Filter<br />Dashboards<br />
  16. 16. Raul Hernandez Arthur<br />Some Basics<br />Follow<br />Followers<br />What are you doing ?<br />
  17. 17. Raul Hernandez Arthur<br />Some Basics<br />Follow<br />Followers<br />What are you doing ?<br />
  18. 18. Raul Hernandez Arthur<br />Some Basics<br />Follow<br />Followers<br />What are you doing ?<br />
  19. 19. Raul Hernandez Arthur<br />Some Basics<br />Follow<br />Followers<br />What are you doing ?<br />
  20. 20. Raul Hernandez Arthur<br />Some More<br />Trends<br />Search<br />Hastag<br />
  21. 21. Raul Hernandez Arthur<br />Search Twitter<br />http://search.twitter.com/<br />
  22. 22. Raul Hernandez Arthur<br />What is a hastag ? #<br />Hashtags <br />Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.<br />http://twitter.pbworks.com/<br />
  23. 23. Raul Hernandez Arthur<br />Hashtags<br />Events or conferences, <br />"Tara's presentation on communities was great! #barcampblock" <br />Disasters: <br />"#sandiegofire A shelter has opened up downtown for fire refugees." <br />Memes: <br />"My #themeword for 2008 is conduct." <br />Context: <br />"I can't believe anyone would design software like this! #microsoftoffice" <br />Recall: <br />"Buy some toilet paper. #todo"<br />Quote: <br />"Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote<br />
  24. 24. Raul Hernandez Arthur<br />#SB44<br />NFL suggests #SB44 hashtag, builds site around it<br />http://www.nfl.com/superbowl/44/fans<br />
  25. 25. Raul Hernandez Arthur<br />Tráfico DF <br />
  26. 26. Raul Hernandez Arthur<br />#comegdl - #traficogdl<br />
  27. 27. Raul Hernandez Arthur<br />Twitter Lists<br />Filter Filter Filter<br />Provide a personality<br />#POLITICA<br />#webmkt _iteso<br />#foodies<br />#mkt<br />
  28. 28. Raul Hernandez Arthur<br />Activity<br />Begin Microblogging<br />Tweet<br />Follow<br />Get Followed<br />Use a #<br />
  29. 29. Raul Hernandez Arthur<br />Top Twitters<br />
  30. 30. 2011 Update<br />Raul Hernandez Arthur<br />

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