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Polish Your LinkedIn Profile For Success

Forbes
Forbes

The most critical info on how to present yourself and engage powerfully on LinkedIn. Learn key tips and strategies to connect with important colleagues and mentors, stand out from the crowd, and attract exciting new opportunities. Listen to the full webinar here: http://on.forbes.com/linkedin-webinar

1 of 32
Download to read offline
Polish Your LinkedIn Profile
For Success
Speakers
Kimberly Horner
Host & LinkedIn Editor
@kimhornz
Kathy Caprino
Career & Executive Coach
and LinkedIn Expert
@kathycaprino
Ellia Communications
Polish Your LinkedIn
Profile For Success
The most critical info on how to
present yourself and engage
powerfully on LinkedIn.
_______
Learn key tips and strategies to
connect with important colleagues and
mentors, stand out from the crowd,
and attract exciting new opportunities.
4
Why Spend Time & Energy to
Leverage LinkedIn?
Your Digital Footprint
• 540 million users
• It’s the first place people
go to find you.
• Typically appears in top 3
Google search results.
• Expresses your amazing
personal brand, for FREE!
6
What It Says If You Don’t
Present Yourself Engagingly
Ad

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Polish Your LinkedIn Profile For Success

  • 1. Polish Your LinkedIn Profile For Success
  • 2. Speakers Kimberly Horner Host & LinkedIn Editor @kimhornz Kathy Caprino Career & Executive Coach and LinkedIn Expert @kathycaprino Ellia Communications
  • 3. Polish Your LinkedIn Profile For Success The most critical info on how to present yourself and engage powerfully on LinkedIn. _______ Learn key tips and strategies to connect with important colleagues and mentors, stand out from the crowd, and attract exciting new opportunities.
  • 4. 4 Why Spend Time & Energy to Leverage LinkedIn?
  • 5. Your Digital Footprint • 540 million users • It’s the first place people go to find you. • Typically appears in top 3 Google search results. • Expresses your amazing personal brand, for FREE!
  • 6. 6 What It Says If You Don’t Present Yourself Engagingly
  • 7. What LinkedIn Reveals “How you do LinkedIn is how you do your career.” —Kathy Caprino Are you: • Engaged? • Passionate? • Collaborative? • Inspired? • Growing? • Connected? • Of value in the workforce? • A true leader?
  • 8. 8 Top 3 Mistakes on LinkedIn
  • 9. #1: Your summary doesn’t tell a cohesive, compelling story that holds together or inspires Top 3 Mistakes
  • 10. #2: You’re sharing “tasks” not critical outcomes and contributions Top 3 Mistakes
  • 11. #3: You’re going it alone, without building a community Top 3 Mistakes
  • 12. 12 What Your Headline Needs To Do (That Most Fail To Do)
  • 13. What You’re Revealing • Your headline should NOT be your job. You’re more than your job. • Follow this formula: What do I do, for whom, and for what key purpose • Describe the over-arching focus of your career
  • 14. • Brainstorm the “20 facts of you” — what you’ve done that’s made a true difference. • Make it verifiable, with stats and measurable accomplishments. • Show how you’ve moved the needle and why that matters. • Talk about the work you LOVE to do. Presenting The Highest Version Of You
  • 15. • Women tend to resist this — and research confirms why. • Talk about why you’re passionate about your work — won’t feel like bragging. • Know exactly what your special gifts and talents are. • What’s happened that given you a unique perspective? Speaking Powerfully About Yourself
  • 17. Writing a Compelling Summary • Who: Know exactly who you are and who you want to reach • What: Talk about what you’ve loved to do and want to do more of (not what you disliked) • Why: Share the most exciting things you’ve achieved and why that’s of value
  • 18. • Stand-out accomplishments • Passions, values and deep interests • The things you do better than anyone else (it’s ok to think so!) • Metrics for validation • What has shaped you Key Ingredients
  • 19. • Add one-sentence overview • Not tasks (oversaw X, compiled Y, researched Z), outcomes — with metrics and measurable accomplishments • How did these roles help people or the organization thrive? How To Talk About Specific Roles
  • 20. • Professional, happy headshot • Cover photo that represents you • Groups you’re interested in • Skills list — what you care about doing • Endorsements (given/received) • Updates with powerful shares • Demonstrate thought leadership — start publishing What Else To Include:
  • 21. 21 Build A True Community
  • 22. • Come from a place of service —how can you help others? • What can you add to a collaborative relationship? • Reach out to inspiring people and ask to connect (give them a reason) • Share others’ great content Be Social And Generous
  • 23. • Identify thought leaders and influencers you admire, and reach out • Share other people’s work that inspires you • Be creative — Ex: create a photo quote with words from another that enliven you Soar With The Eagles
  • 24. Some key “DON’Ts” • Ask a stranger to be your mentor • Hawk your wares and “sell hard” immediately after connecting • Request an introduction from someone you’ve never connected with • Be negative, snarky and rude (ever) • Use canned language DON’T:
  • 25. Connect • Use your community to help you. • Ask for endorsements, recommendations, and introductions. • Embrace that it’s challenging to ask for help and do it anyway. • Reach out to 50 colleagues you love and connect. Get to 500+
  • 26. 26 Take Control Of How You Show Up In the World
  • 27. Finally, take control • Share and shine. Show the world that you love your work. (And if you don’t love it, you need to change your job or your career.) • Focus on building an amazing, inspiring community. • Take control of the trajectory of your life.
  • 28. Resources from Kathy Caprino: AMAZING CAREER PROJECT 16-week CareerGrowth Online Coursefor Women Starts June4th amazingcareerproject.com Save 20% — DiscountCode:“FORBES20” (Save totalof $1,199off full priceby May 29!)
  • 29. Resources from Kathy Caprino: POWER UP YOUR LINKEDIN PRESENCE 2- sessiononlineprivatecoaching programwith Kathy kathycaprino.com/linkedinsupport SAVE 20% - DiscountCode:“FORBES20”

Editor's Notes

  1. KIM Thank you for joining us for today’s webinar “Polish Your LinkedIn Profile For Success.” Before we get started I have just a few housekeeping items I’d like to go over.
  2. KIM: INTRODUCE SELF Kathy’s Bio: Kathy Caprino is an international career, executive and leadership coach, writer, speaker and trainer dedicated to the advancement of women in business. She is a former corporate Vice President, trained marriage and family therapist, seasoned coach and the author of Breakdown, Breakthrough.  Kathy is also the Founder of Ellia Communications, Inc., a premier career coaching and consulting firm which offers career and professional development programs including the Amazing Career Project online course, her Finding Brave podcast, and the Amazing Career Certification training for coaches.  Kathy is a leading contributor on Forbes, Thrive Global and LinkedIn, a TEDx and keynote speaker, and a top media source on careers, leadership, and women’s issues.
  3. LinkedIn is THE professional networking platform of choice, with over 540 million users around the world. Many check LinkedIn at least once daily to keep abreast of new trends, opportunities and connections. It’s easy, powerful and free platform on which to build your digital footprint in a hugely impactful way. If you’re not fully utilizing it, it’s revealing about how you feel about your career and professional life (not excited or passionate or dedicated to making the most of it). It’s essential to use LinkedIn to tell your audience exactly who you are as a professional, what you care about, what you’ve done in your contributions and accomplishments that’s been important to you, and why that matters. The better you do this, the more you’ll attract new opportunities and connections that will further your growth. Talk extensively about what you LOVE doing, and the top skills that you have great expertise in and that you want to do more of. Don’t talk about what you hate doing. Realize this: Every word you write will attract more of same. Be careful what you put out there in the world.
  4. LinkedIn is a metaphor for your professional life. How you “do” LinkedIn is how you approach your career. I can tell about in 5 minutes of reviewing your profile what it says about you and how you feel about your job and career. Are you committed or uninterested? Engaged or disengaged? Overly shy or ready to be present and show up fully? Are you a true leader and care about developing people? Are you invested in the work and the field you’re in, or passive and uninspired? Make sure you’re putting yourself out in the world in the most positive way.
  5. From hearing from -- and connecting with -- thousands of people on LinkedIn, I’ve seen some rather huge mistakes. These are the top three, from my perspective.
  6. Often we’ll read a profile and it won’t hold together. It brings up more questions than it answers, and doesn’t explain why the individual does the work he/she does, or why there was a big jump in direction, or what was going on during a significant time off. You want to communicate the arch of your professional life in a way that leads powerfully to today. If you’ve jumped around and done different things, how do those activities hold together? What are the dots that you can connect and the key themes that repeat, to help us understand who you are at the core. What values and passions have you demonstrated throughout? If you took a lot of time off, how can you explain that? If you made a big shift in focus, why? What do you care about most NOW? We’ll get into more details about how to create a powerful summary shortly.
  7. One of the biggest errors I see in both young and more seasoned professionals alike is that they list their job in terms of tasks: “oversee advertising campaigns” “manage client database” “conduct social media marketing” You want to share using the formula – What you do: Who you do it for: Why you do it: Example: X is the co-founder and partner of unique therapeutic center in CT providing high-quality therapeutic and coaching services supporting families, couples, adults and children to heal, grow and thrive. She offers top-level services include coaching, marriage and family therapy, anger management programs, career consulting, and programs to support women in transition.
  8. LinkedIn is a community and we’re making a big mistake if we’re not leveraging it’s massive reach to connect, collaborate and build a powerful network that will support us. If all you’re doing is putting out content about you, and not sharing and collaborating, you’re missing out on so much of the benefit. We can have a successful life and career if we’re alone, on an island and in a vacuum. Need to be; Reaching out, offering help, and building your connections Endorsing others and giving and asking for testimonials (there are 2 ways to do that) Posting great content that inspires you Asking questions and engaging your followers/connections Offering help where there’s a need
  9. If your headline is just your job, you’re sharing with the world that your job is all that you are, and all that you want. Your headline needs to share an overarching description of who you are and why that matters: - What do I - Whom am I passionate about serving - For what ultimate goal Examples: Bill Treasurer Chief Encouragement Officer at Giant Leap Consulting, Evangelist for Courage, Writer, Speaker, Consultant, Father of 3 Kathy Caprino: Finding Brave Expert, Career & Leadership Coach, Writer and Speaker dedicated to the advancement of women in business Break it down: (what do you do): Chief Encouragement Officer (focused on): Consulting, parenting, writing, speaking (Aimed at): Helping people be more courageous in life and work What do you care about most in terms of the needle you’re moving in the world?
  10. You want to share the “highest” version of yourself, not the most mundane and superficial. 1. Brainstorm the “20 facts of you” – 20 outstanding accomplishments you’ve achieved over the course of your career and life, and why they’re exciting to you and how they added value. 2. Add in measurable data, stats, and other verifiable information that show that it’s irrefutable what you’ve done 3. Talk about the outcomes that matter most to you and why you love your work Example: Tim Elmore Elmore is the founder and president of Growing Leaders, an Atlanta-based, non-profit organization created to develop emerging leaders. Through Growing Leaders, Elmore and his team provide public schools, state universities and corporations with the tools they need to help develop young leaders who can impact and transform society.  The Growing Leaders team trains middle school, high school and college students with the skills they need to become authentic leaders. Elmore has spoken to more than 350,000 students, faculty and staff on hundreds of campuses across the United States, including Stanford University, Duke University, the University of Alabama, the University of North Carolina, and Baylor University. Over the years, he has shared his insights in more than 40 countries, from India and Russia to China and Australia. 
  11. You’ll hold yourself back in life and work if you resist speaking about yourself in a compelling way. Women often resist speaking up about themselves powerfully, and we’ve seen so much recent research that validates why. There IS gender bias in the world, and women who are assertive, confidence and powerful often experience backlash and punishments. (See my Forbes article “Gender Bias Is Real” for more info.) But that can’t stop us. We have to forge ahead and learn to speak powerfully about what we’re doing, in ways that will engender interest, connection and support. Talk about why you’re passionate about what you do – the problems you’re drawn to helping fix in the world or in your work (then it doesn’t come across as bragging). Know exactly what you’re special gifts and talents are, and why you stand out. Know the answer to “Why should we hire (or work with) you?” (Take my free Career Path Self-Assessment to gain more awareness of who you are and what you’ve done). Understand what’s happened in your life that gives you a unique perspective on work, diversity, teams, leadership, and your special field.
  12. Again, the summary needs to share: Who…you are and who you want to reach. What…you are driven to focus on, and what you love to do. Even if that’s only 20% of what you’re doing now, focus on your passions and interests, not the skills you have that you don’t like using (FYI, we can be very good at skills we hate to use). Why…Again, share the most exciting outcomes that you support, and why they’re important to you. Note: Every word you put out into the world will attract more of same, so be careful to share the positive and what you want to attract more of. Example: Cheryl Hunter Cheryl Hunter is a bestselling author and founder of The Hunter Group, a high-performance coaching and consulting company which helps people and organizations be their most potent and resilient. News sources such as CNN and Headline News call upon Cheryl to provide expert commentary on resilience for their audience. Cheryl never set out to be an expert in resilience, but while traveling abroad as a teenager, she was abducted and eventually left for dead by two criminals who promised to make her a model. Once she was free, Cheryl became a model anyway. By the time she was 23, she had lived in seven countries, had been featured in every major magazine franchise, and she was the world-wide Coca-Cola girl. In response to adversity, Cheryl learned how to rise. She codified the process, creating an educational framework that anyone can use to do the same. Highlights: Bestselling author Founder High-performance Helping people be resilient Media source Well-traveled; international focus Has processes that work
  13. Your summary shouldn’t just be a list of what you’ve done. Build a story that ties in what matters to you most in your professional life, and how the roles you’ve played create a cohesive, integrated picture of who you’ve been and what you want to do in the future. Talk about what makes you YOU – what has shaped you that impacts what you do and for whom. Remember: Whatever you put out in the world will attract more of same, so be careful how you talk about yourself. Example: Angie Ruan: A Multiplier; A Proven Turnaround Leader for eBay, PayPal, and American Express; A Digital Innovator in the area of Mobile, e-commerce, Payment, Social, DevOps, Enterprise Software, and Infrastructure Systems. I hire and grow the best creative and productive technology talents to thrive. Whether we are a 5-person team or 1500-person global organization, we create one of the best scaling and reliable infrastructure; demonstrate the most cutting edge mobile products; drive the culture change in people, technology, and processes; achieve audacious business goals, and make our customers very satisfied.  Highlights: She multiplies success Has turned world-class organizations around Ecommerce/Tech Grows and hires the best, and led 1500+ teams Build infrastructure that is cutting edge and drives change, and satisfies customers
  14. For each role: Give one-sentence overview Don’t talk about low-level tasks. Talk about the highest level of work you’ve achieved and how those helped the organization thrive Examples: Austin Belcak I teach people how to use unconventional strategies to land jobs they love in today's market (without connections, without traditional "experience," and without applying online).
  15. Quick note on Endorsement/Recommendations: Endorsements: List all the skills you want to be know for, for folks to “click” on quickly and endorse. Go out and endorse others Testimonials: Ask 10 people who respect you and deeply enjoyed working with you to write you’re a recommendation. Give 10 people a beautiful written recommendation as a random act of kindness.
  16. It’s been said “You can’t soar with the eagles if you’re hanging with the turkeys.” Be very careful who you let into your inner circle. Make sure they inspire, uplift and support you. Time to soar!
  17. Before we take some questions from the audience, everyone who registered for today’s webinar is eligible for a free trial issue of Forbes Magazine.    Simply go to www.forbesmagazine.com/freetrial and fill out the form.