Marny Lifshen discusses how to craft a strong personal brand in three sentences or less: Strong personal brands evoke clear impressions and feelings, and understanding your brand involves defining what you want to be known for based on your experiences and perceptions while looking for ways to elevate it through authenticity, distinction, and consistency in your demeanor, appearance, communication, and network. The document provides steps for creating an effective personal brand including defining your current brand, getting feedback, identifying role models, clarifying your goals, and making a plan to evolve your brand through specific actions.

1. DEFINE YOURSELF!DEFINE YOURSELF!
Crafting a WonderCrafting a Wonder
Woman’s BrandWoman’s Brand
Marny Lifshen
Author/Speaker
InnoTech Women in Tech Summit
11.16.17

2. Strong brands evoke impressions, feelings
and opinions, consider these brands:
Why do brands matter?

3. Understanding Personal Brands
• What is a personal brand?
“What do you want to be known for?”
• Your personal brand is built on experiences &
perceptions
• How do you ELEVATE your brand?

4. “I’ve learned that people will forget
what you said, people will forget what
you did, but people will never forget
how you made them feel.”
Maya Angelou

5. • They must be
authentic, distinct
and consistent
Understanding Personal Brands

6. Elements of a Personal Brand
Elements are both tangible and intangible
and include:
• Demeanor
• Your appearance
• Communication
• Your network

7. Your physical brand
Your brand MUST be:
– Professional
– Modern
– Well groomed

8. Communication is both verbal
and non-verbal:
•Words/Verbal
•Tone/Vocal
•Physical/Visual
Communication is Three-Dimensional

9. • You ARE judged by the company you keep;
how does your network reflect you?
• It must be diverse yet strategic
• Network UP: your network must
evolve as your brand evolves
Branding and your
NETWORK

10. Creating an Effective
Personal Brand
Five Steps:
1. Define your current brand – how would you
describe your brand today?
2. Determine how others perceive you – ask 3
trusted people what THEY think
3. Identify your “brand heroes” – understand their
key brand traits
4. Clarify where you want to go – describe how you
want to evolve your brand
5. Create a plan to proactively and consistently close
the gap – list specific, achievable action steps

11. Q&AQ&A marnylifshencommunications.com